摘要: 传媒,媒体(pl)

网址:http://m.1010jiajiao.com/timu3_id_3030061[举报]

阅读理解

  NEWSPAPERS have certainly been around for a long time.Many New Zealand newspapers are now heading towards their 125th anniversary(周年纪念)of the first publication and some New Zealand papers are more than 140 years old.

  However, some people think that newspapers are yesterday’s medium(传媒)and that new media, like television and even the Internet, will in the very near future cause newspapers to die.What is clear is that the growth of new media, and in particular the Internet, will cause newspapers to change themselves and change their product to meet customers’ needs.

  People read newspapers because of their unique(独特的)strength.They have a large audience and yet a certain appeal(吸引力).They reach the majority of the population each day through covering national and international news and yet they offer interest to gardeners, cooks and even slaves to fashion.

  Newspapers also remain strong because of people’s continued love of reading.Reading is an active and involving(专注的)process, but people are able to read at their own speed and return to newspapers for reference purposes.

  Newspapers will certainly not stop the Internet being a competitor(竞争者).But no newly-introduced news medium has ever killed an old one, and if best guesses are to be made then it is likely that this will be the case with this new medium as well.

(1)

What will cause the “dying” of the newspaper?

[  ]

A.

Its old age.

B.

The growth of new media.

C.

Unsuccessful business.

D.

Internet millionaires.

(2)

“They have a large audience and yet a certain appeal.” Which answer best describes this statement?

[  ]

A.

Few people like them for the same reason.

B.

Many people like them for a variety of reasons.

C.

Many people like them for the same reason.

D.

Few people like them for a variety of reasons.

(3)

Which of these does not refer to newspapers?

[  ]

A.

Useful for reference.

B.

Changing to meet customers’ needs.

C.

Wide-reaching every day.

D.

A passive way of getting information.

(4)

Which title would not be suitable for this article?

[  ]

A.

The death of newspapers.

B.

People love to read.

C.

Current media developments.

D.

Old media and new media.

(5)

Which of the following is correct?

[  ]

A.

Newspapers will be killed by Internet soon.

B.

Internet will be killed by newspapers.

C.

Newspapers and Internet will co-exist.

D.

Newspapers and Internet will both disappear.

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阅读理解

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

  There is one foreign product the Japanese are buying faster than others, and its popularity has caused an uneasy feeling among many Japanese.

  That product is foreign words.

  Gairaigo - words that come from outside - have been part of the Japanese language for centuries. Mostly borrowed from English and Chinese, these terms are often changed into forms no longer understood by native speakers.

  But in the last few years the trickle(涓涓细流) of foreign words has become a flood, and people fear the increasing use of foreign words is making it hard for the Japanese to understand each other and could lead to many people forgetting the good qualities of traditional (传统的) Japanese.

  “The popularity of foreign words is part of the Japanese interest in anything new,” says university lecturer and writer Takashi Saito. “By using a foreign word you can make a subject seem new, which makes it easier for the media (媒体)to pick up.”

  “Experts(专家) often study abroad and use English terms when they speak with people in their own fields. Those terms are then included in government white papers,” said Muturo Kai, president of the National Language Research Institute. “Foreign words find their way easily into announcements made to the general public, when they should really be explained in Japanese.”

  Against the flow of new words, many Japanese are turning back to the study of their own language. Saito's Japanese to Be Read Aloud is one of many language books that are now flying off booksellers' shelves.

  “We were expecting to sell the books to young people,” said the writer, “but it turns out they are more popular with the older generation, who seem uneasy about the future of Japanese.”

1.What advantages do foreign words have over traditional Japanese terms?

[  ]

A.The ideas expressed in foreign words sound new.

B.Foreign words are best suited for announcements.

C.Foreign words make new subjects easier to understand.

D.The use of foreign words makes the media more popular.

2.In the opinion of Takashi Saito, Japanese people ________.

[  ]

A.are good at learning foreign languages

B.are willing to learn about new things

C.trust the media

D.respect experts

3.Which of the following plays an important part in the spread of foreign words?

[  ]

A.The media and government papers.

B.Best-selling Japanese textbooks.

C.The interest of young Japanese.

D.Foreign products and experts.

4.The book Japanese to Be Read Aloud ________.

[  ]

A.sells very well in Japan

B.is supported by the government

C.is questioned by the old generation

D.causes misunderstanding among the readers

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阅读下列短文,从每小题所给的四个选项中,选出一个最佳答案。

WANTED

Project Management Assistant(助理)

  Responsibility:

   Provide service for the project in Chongqing.

   Provide assistance to the project manager for everyday work.

   Responsible for file management, customer service for students & parents.

  Requirements:

   College degree and above.

   Good English and computer skill.

   Related working experience in the international organization.

   Patient, careful, supportive. Has strong team work spirit.

  English Teacher

  Responsibility:

   Conduct English teaching according to British education system.

  Requirements:

   University degree and above in English major or normal English.

   Eager to learn and open-minded with creativity.

   With deep understanding and respect for different cultures.

  (Warmly welcome the fresh graduates to apply (申请)this position. )

  Marketing Assistant

  Responsibility:

   Responsible for the local management of marketing & sales activities according to the instruction from the head office.

   Collect related information to the head office.

   Collect related information to the head office.

   Develop relationship with local media(媒体) and customers.

  Requirements:

   College degree and above with good English (speaking & wriing)

   With basic idea of sales and marketing, related experience is preferred.

   Working experience in the international organizations is a must.

   Good communication and presentation skills.

  Accountant (会计)

  Responsibility:

   Accountant work for Chongqing office and project.

   Perform the finance (金融) management locally according to the rules & policy of the company.

  Requirements:

   College degree and above in finance area.

   Good English and good computer skill.

   Have sense of finance management.

   At least 2 years experience as accountant in the international organization is a must.

   Self-management, hardworking, independent and able to deal with pressure.

  You can go to http: //www. 51 job. com for the information.

  Please mail of fax your resume (个人简历) (both English &. Chinese ), diploma, training certificates and expected salary (薪水) to the following address within two weeks. (Please write “应聘” on the envelope ). No personal visit or telephone call before that. Your materials will be kept in ACE files.

  Add: Room 1607 Plaza Building Yuzhong District Chongqing 40010

  Fax No. : 023—63728428

  E-mail: acercq@cta. cq. cn

1.If you have just graduated from a university, you should apply the position as ________ .

[  ]

A.project management assistant

B.English teacher

C.marketing assistant

D.accountant

2.If you want to get the position as the project management assistant, in your resume you'd better say ________ .

[  ]

A.you always have new ideas and can't wait to see them realized

B.you can decide everything for yourself and have your plan carried out

C.you are always ready to listen and help carry out good decisions

D.you are good at persuading others to follow you and making a good leader

3.If you want to apply a position, you can _______ .

[  ]

A.go to the company or make a telephone call at any time

B.go to acercq@cta. cq. cn for the information about the employment

C.tell the company how much money you want for your position

D.write about yourself either in English or in Chinese 查看习题详情和答案>>

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