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If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
1. James Bond movies are mentioned in the first paragraph to show_________.
A. how popular James Bond is B. how great the Aston Martin car is
C. how to make a movie more artistic D. how effectively product placement works
2.Product placement can have a bad effect on the_________ of a movie.
A. atmosphere B. mass appeal C. box-office success D. artistic value
3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
A. Short of money. B. Wasting a lot of money.
C. having enough money. D. Trying to save money.
4.We can learn from the example of Meteor Shower that__________.
A. business has a big say in the movie
B. the original story was not suitable for a movie
C. filmmakers are only concerned about making money
D. milk tea is more popular than ice cream
查看习题详情和答案>>
If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.
| A.how popular James Bond is | B.how great the |
| C.how to make a movie more artistic | D.how effectively product placement works |
| A.atmosphere | B.mass appeal | C.box-office success | D.artistic value |
| A.Short of money. | B.Wasting a lot of money. |
| C.having enough money. | D.Trying to save money. |
| A.business has a big say in the movie |
| B.the original story was not suitable for a movie |
| C.filmmakers are only concerned about making money |
| D.milk tea is more popular than ice cream |
假如你是姜宁,请根据以下中文提示,给你的好友Messi写一封信,讲述有关
你的同班同学候蒲(Hope)的情况。
1 候蒲, 年龄,17,腿残,坐轮椅
2坐教室,与别的同学没什么区别
3. 喜好足球,英文超好
4. 日常生活不便,同学们常帮他
5. 渴望2010年到南非去看世界杯足球赛
南非世界杯足球赛(the World Cup football matches in South Africa.)
要求120词左右,可适当增加细节,使行文流畅.
Dear Mess,
I’m writing to tell you _____________________________________________
__________________________________________________________________
Yours sincerely,
Jiang Ning
查看习题详情和答案>>If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know fully well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
54. James Bond movies are mentioned in the first paragraph to show_________.
A. how popular James Bond is B. how great the Aston Martin car is
C. how to make a movie more artistic D. how effectively product placement works
55. Product placement can have a bad effect on the_________ of a movie.
A. atmosphere B. mass appeal C. box-office success D. artistic value
56.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
A. Short of money. B. Wasting a lot of money.
C. having enough money. D. Trying to save money.
57.We can learn from the example of Meteor Shower that__________.
A. business has a big say in the movie
B. the original story was not suitable for a movie
C. filmmakers are only concerned about making money
D. milk tea is more popular than ice cream
查看习题详情和答案>>