摘要: registered 10. reputation

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阅读下面短文, 掌握其大意, 然后从1 ̄25各题所给的四个选项中, 选出一个   最佳答案。  

      British postmen and milkmen have a reputation (名声) 1 being   cheerful. 2 they both arrive very early in the morning, when you are   perhaps not feeling very good-tempered (脾气), their 3 knocking and   bright whistling may make you feel 4. Of course, there are some gloomy   (忧闷的) postmen, who make you think that every letter contains sad   news, but the majority are pleasant. This is quite surprising, because   5 the mail each morning is a job which is not very 6 paid and there   are a great many problems.  

           

      The city postman 7 go on foot, not only along streets but also up   and down 8, as many 9 of flats still have no lifts and no downstairs   letter box. If he has a registered letter to send, he has to wait for   someone to come to the door 10 for it. That person may greet him in a   most unfriendly way if he has just been woken 11 a deep sleep very   early in the morning.  

           

       In the country, a postman may have a 12 or a small van, so he does   not have to walk 13, however he has his problems, too. It is very   annoying to be compelled to go all the way to a 14 house simply to   send a post card or a printed letter, when 15 makes the journey half   an hour 16. In winter, weather conditions are bad, but the postmen   must 17 in the rain or the snow. Sometimes it is impossible 18 a van   or a bike 19, and he has to do his round 20, like his city workmates.   Most country people keep a dog. Although there may be a notice on the   gate, "Guard 21 THE DOG", this is 22 to the postman. He is forced to   go in, whether the dog is dangerous or not. So every day the country   postman knows that, if the dog is not safely 23, it 24 bite him on the   leg or 25 his trousers.

  

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
1. A. in    B. for     C. of     D. on[   ]
2. A. As    B. Though    C. If     D. Since [   ]
3. A. aloud   B. quite   C. loud    D. quiet [   ]
4. A. upset   B. pleasantC. joyful  D. uncomfortable[   ]
5. A. to deliverB. deliveringC. being delivered  D. deliver  [   ]
6. A. good   B. well   C. small   D. large[   ]
7. A. has to   B. must   C. would   D. should [   ]
8. A. paths   B. roads   C. streets  D. stairs  [   ]
9. A. group   B. blocks  C. dozens  D. lines [   ]
10. A. to sign   B. signed  C. being signed D. signing    [   ]
11. A. with   B. from   C. to   D. under  [   ]
12. A. bike   B. bus    C. car  D. carriage [   ]
13.A. too far   B. so far C. far enough  D. enough far[   ]
14. A. lonely    B. alone    C. big       D. old[   ]
15. A. it      B. this     C. he      D. they[   ]
16. A. long   B. more longer C. longer  D. too longer  [   ]
17. A. carry off  B. carry on C. carry out   D. carry in [   ]
18. A. to use   B. using  C. to ride   D. riding   [   ]
19. A. in these conditions   B. in the weather  C. in the rain   D. in the snow [   ]
20. A. by bus  B. in the van C. on footD. by car[   ]
21. A. against B. of  C. atD. by  [   ]
22.A. helpful  B. of little help  C. help   D. helping [   ]
23. A. tied of  B. tied up   C. tied in   D. ties to [   ]
24. A. may    B. might     C. would     D. will [   ]
25. A. bite     B. tear    C. draw    D. pull[   ]
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Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记) by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet (DCCI).

At present, China’s largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback (反馈) and even commentaries on hot social issues.

E-commerce (电子商务) expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

Further, a brand can be as easily damaged as established through micro-blogging, as consumers’ negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律) and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

 

1. By the end of March. 2011, the number of registered accounts based in China probably has

increased to __________.

A. 65,000,000     B. 10,000,000    C. 5,000      D. 95, 000,000

2. What is the purpose of telling Xiaoben's experience ?

A. To indicate how fast he got the tea.     

B. To strengthen micro-blog based marketing. 

C. To show the win-win situation in micro-blog marketing.    

D. To persuade people to make a wish through micro-blog.

3. From what Professor Huang says, we can learn that_______.

A. Advertising information will lead to micro-bloggers' great anger

B. A brand's reputation can be easily damaged because it's founded through micro-blogging

C. Consumers' reaction plays a vital role in a company's survival in the micro-blog community.

D. Self-discipline requires enhancing if business is to succeed through micro-blogging.

4. Which of the following would be the best title for the passage?

A. Micro-Blog: A Double-Edged Sword  B. Business Online

C. A Fierce Battlefield         D. Micro-Blog Makes its Way to Business

 

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