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1. A. If B. Because C. Although D. Before
2. A. suggestion B. context C. abstract D. information
3. A. poor B. ideal C. average D. disappointed
4. A. such B. one C. any D. some
5. A. fun B. work C. learning D. prize
6. A. by B. in C. for D. with
7. A. unhappy B. responsible C. satisfied D. dismissed
8. A. collected B. distributed C. assigned D. finished
9. A. the most B. the least C. possible D. practical
10. A. student's B. assistant's C. professor's D. librarian's
11. A. when B. what C. why D. how
12. A. wish B. hope for C. want D. expect
13. A. selections B. collections C. sources D. origins
14. A. hate B. dislike C. like D. prefer
15. A. too B. such C. much D. more
16. A. but B. except C. with D. besides
17. A. However B. Therefore C. Furthermore D. Nevertheless
18. A. full B. limited C. irregular D. enough
19. A. interrupt B. annoy C. approach D. disturb
20. A. or B. to C. and D. but
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We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as "regular" coffee and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Do you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture�╋畛悖� world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
46. According to the passage, when people grow accustomed to one particular brand of a product, its sales will ______.
A. decrease gradually B. become unstable
C. improve enormously D. remain at the same level
47. The first paragraph tells us that a new product is _____ .
A. usually introduced to satisfy different tastes
B. often more expensive than old ones
C. often inferior to old ones at first
D. not easily accepted by the public
48. Marketers need to know which of the four stages a product is in so as to _____ .
A. work out marketing policies B. promote its production
C. increase its popularity D. speed up its life cycle
49. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of _______ .
A. increasing usage among students B. pleasing the young as well as the old
C. exploring new market sections D. serving both military and civil needs
50. In order to recover their share of the world market, U.S. auto makers are _______ .
A. improving product feature B. making their products better
C. modernizing product style D. increasing product quantity
What an exciting day it was for Jennifer and Valerie! They 26 friends since Grade Three and had 27 many of their high school experiences. Now they were driving together to their final high school event. Today was 28 day at Laman High School. 29 they were close friends, they were different in many ways. Jennifer was a fairly 30 student while Valerie did just enough to get by and was mainly 31 in a good social life.
"Isn't it 32 that we're all finished?" said Valerie. "I'm really looking forward to having a 33 time this summer."
" 34 be nice," Jennifer replied. "I'm afraid I'm going to have to work most of the summer to help pay for my college expenses. "
Jennifer's parents had only a small 35 and she had made up her mind to have a career in which he could 36 all the things her 37 could not.
Valerie, 38 , came firm a fairly wealthy family. She had little desire to work hard for 39 she had always taken for granted.
"I really don't want to go to college for a while," she 40 . "My uncle 41 a restaurant in the Bahamas and he has 42 me to spend a year there 43 a waitress. That should give me plenty of 44 for the beach. "
"It seems 45 will really be going different ways now," thought Jennifer.
1.A.has been B. were C. had been D. would be
2.A.learned B. obtained C. remembered D. shared
3.A.exam B. sports C. graduatioD. working
4.A.If B. Because C. Although D. When
5.A.diligent B. polite C. active D. favorite
6.A.specialized B. relievedC. envied D. interested
7.A.certain B. great C. unfortunate D. annoying
8.A.nice B. high C. bad D. happy
9.A.Can B. Shall C. Must D. Need
10.A.income B. problem C. family D. difference
11.A .afford B. give C. support D. send
12.A .teachers B. parents C. friends D. relatives
13.A.in fact B. in a way C. as a result D.on the contrary
14.A.what B. whom C. that D. these
15.A.admitted B. complain C. proposed D. screamed
16.A.opens B. runs C. works D. makes
17.A.helped B. assured C. invited D. promised
18.A.on B. do C. like D. as
19.A.peace B. work C. energy D. time
20.A.I B. we C. she D. they
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People do not analyze every problem they meet. Sometimes they try to remember a solution from the last time they had a 36 problem. They often accept the opinions or ideas of other people. Other times they begin to act without 37 ; they try to find a solution by trial and error(郡鹸編刮). 38 , when all of these methods 39 , the person with a problem has to start analyzing. There are six 40 in analyzing a problem.
41 ��the person must recognize that there is a problem. For example, Sam¨s bicycle is broken, and he cannot ride it to class as he usually does. Sam must 42 that there is a problem with the bicycle.
Next, the person must find out the problem. Before Sam can repair his bicycle, he must know why it does not work. For example, he must 43 the parts that are wrong.
Now the person must look for 44 that will make the problem clearer and lead to 45 solutions. For example, suppose Sam decides that his bicycle does not work because there is something wrong with the brakes. 46 , he can look into his bicycle repair book and read about brakes, talk to his friends at the bike shop, or look at his brakes carefully.
After 47 the problem, the person should have 48 suggestions for a possible solution. Take Sam as an example 49 , his suggestions might be: tighten or loosen the brakes; buy new brakes and change the old ones.
In the end, one 50 seems to be the solution to the problem. Sometimes the
51 idea comes quite 52 because the thinker suddenly sees something new or sees something in a different way. Sam, for example, suddenly sees there is a piece of chewing gum (笥�稾�) stuck to a brake. He 53 hits on the solution to his problem: he must 54 the brake.
Finally the solution is 55 . Sam does it and finds his bicycle works perfectly. In short he has solved the problem.
36. A. serious B. usual C. similar D. common
37. A. searching B. thinking C. finding D. looking
38. A. Besides B. Instead C. Otherwise D. However
39. A. fail B. work C. change D. develop
40. A. ways B. conditions C. stages D. orders
41. A. First B. Usually C. In general D. Most importantly
42. A. explain B. prove C. show D. see
43. A. check B. determine C. correct D. recover
44. A. answers B. skills C. explanation D. information
45. A. possible B. exact C. real D. special
46. A. In other words B. Once in a while C. First of all D. At this time
47. A. discussing B. settling down C. comparing with D. studying
48. A. extra B. enough C. several D. countless
49. A. secondly B. again C. also D. alone
50. A. suggestion B. conclusion C. decision D. discovery
51. A. next B. clear C. final D. new
52. A. unexpectedly B. late C. clearly D. often
53. A. fortunately B. easily C. clearly D. immediately
54. A. clean B. separate C. loosen D. remove
55. A. recorded B. completed C. tested D. accepted
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