Two men, both seriously ill, lived in the same hospital room.One man was allowed to 1 in his bed for an hour each afternoon for treatment.His 2 was next to the room's only window.The other man 3 spend all his time flat on his back.Every 4 when the man in the bed by the window could sit up, he 5 pass the time by describing to his 6 all the things he could see outside the window.The window overlooked a 7 with a lovely lake.Ducks and swans played on the water while children 8 their model boats.Young lovers walked 9 among flowers.As the man by the window described all this beautifully, the other man would close his eyes and 10 the scene.
One morning, the day nurse arrived to bring water for their baths only to find the 11 body of the man by the window, who had died 12 in his sleep.She was saddened and 13 the hospital attendants(服务员)to take the body away. 14 it seemed appropriate(合适的), the other man asked if he could 15 next to the window.The nurse was happy to make the switch, and after 16 he was comfortable, she left him alone.Slowly and painfully, he sat up to take his 17 look at the world outside.Finally, he would have the 18 of seeing it for himself.He strained(紧张地)to slowly turn to 19 the window beside the bed.It faced a blank wall!
The man asked the nurse what could have forced his dead roommate to 20 those wonderful things outside this window.The nurse answered that the man was blind and could not even see the wall.She said, “Perhaps he just wanted to encourage you.”
(1)
[ ]
A.
stand up
B.
lie down
C.
sit up
D.
sit down
(2)
[ ]
A.
room
B.
table
C.
seat
D.
bed
(3)
[ ]
A.
had to
B.
would rather
C.
prefer to
D.
rather than
(4)
[ ]
A.
morning
B.
evening
C.
afternoon
D.
dawn
(5)
[ ]
A.
will
B.
would
C.
should
D.
might
(6)
[ ]
A.
nurse
B.
workmate
C.
roommate
D.
doctor
(7)
[ ]
A.
park
B.
street
C.
garden
D.
field
(8)
[ ]
A.
played
B.
made
C.
started
D.
sailed
(9)
[ ]
A.
face to face
B.
heart to heart
C.
arm in arm
D.
back to back
(10)
[ ]
A.
describe
B.
tell
C.
hear
D.
imagine
(11)
[ ]
A.
strong
B.
warm
C.
sick
D.
lifeless
(12)
[ ]
A.
peacefully
B.
sadly
C.
secretly
D.
completely
(13)
[ ]
A.
looked
B.
found
C.
called
D.
ordered
(14)
[ ]
A.
Before
B.
As soon as
C.
When
D.
As far as
(15)
[ ]
A.
changed
B.
sit
C.
be moved
D.
be taken
(16)
[ ]
A.
making sure
B.
depending on
C.
making up
D.
accounting for
(17)
[ ]
A.
next
B.
first
C.
last
D.
another
(18)
[ ]
A.
surprise
B.
feeling
C.
try
D.
joy
(19)
[ ]
A.
look out
B.
look at
C.
glare at
D.
stare at
(20)
[ ]
A.
remember
B.
describe
C.
write
D.
talk
完型填空
Dear George,
When your big brother and you little dog and I 1 you up to school today, you bad no idea 2 I was feeling.
You were so excited, you had 3 and unpacked your pencils and safety scissors in your backpack a dozen times.I am really going to 4 those lazy mornings when we waved your brother and sister 5 to school.I’d 6 in with my coffee and newspaper, handing you the comics to color while you watched Sesame Street.
Because you are my youngest, I had earned a few things by the time you 7 .I found out that the seemingly 8 days of babyhood are gone like lightning.I blinked(眨眼), and your older brothers and sisters were setting off for school as 9 as you did this morning.
By the time it was your 10 , the shining prizes of career advancement and a double income has lost their brightness.A day in the swimming pool with you or “just one more” rereading of your favorite book meant 11 .
You didn’t go to 12 and I hope that doesn’t hold you back.You learned numbers by helping me count the soda cans we returned to the store.(You could usually charm me into letting you pick out a 13 with the money we got back.)
I have to admit that an image of 14 while you’re in school had developed.I see myself updating all the photo albums and starting that novel I always wanted to write.As the summer was 15 out and more frequent quarrels 16 between you and your brother and sisters, I was looking forward to today.
And then this morning.I walked you up the hill to your classroom.You found the coat hook(挂钩) 17 your name above it right away, and you gave me one of your characteristically fierce, too-tight hugs.This time you were ready to let go 18 I was.
Maybe someday you will 19 a kindergartner to the first day of school.When you turn at the door the wave good-bye, he or she will be too deep in conversation with a new friend to notice.Even as you smile, you’ll feel something 20 on your cheek.
And then, you’ll know.
Love, Mom
(1)
[ ]
A.
drove
B.
walked
C.
sent
D.
rode
(2)
[ ]
A.
how
B.
what
C.
whether
D.
that
(3)
[ ]
A.
charged
B.
covered
C.
packed
D.
sharpened
(4)
[ ]
A.
pray
B.
measure
C.
promote
D.
miss
(5)
[ ]
A.
off
B.
away
C.
in
D.
out
(6)
[ ]
A.
share
B.
lay
C.
settle
D.
rush
(7)
[ ]
A.
came along
B.
went through
C.
came about
D.
went off
(8)
[ ]
A.
irregular
B.
relevant
C.
typical
D.
endless
(9)
[ ]
A.
casually
B.
eagerly
C.
extremely
D.
delicately
(10)
[ ]
A.
turn
B.
time
C.
day
D.
instance
(11)
[ ]
A.
much
B.
more
C.
less
D.
little
(12)
[ ]
A.
clinic
B.
college
C.
school
D.
preschool
(13)
[ ]
A.
toy
B.
football
C.
book
D.
treat
(14)
[ ]
A.
me
B.
myself
C.
you
D.
yourself
(15)
[ ]
A.
dropping
B.
turning
C.
running
D.
pressing
(16)
[ ]
A.
erupted
B.
enlarged
C.
folded
D.
parted
(17)
[ ]
A.
without
B.
with
C.
in
D.
on
(18)
[ ]
A.
after
B.
when
C.
before
D.
as
(19)
[ ]
A.
contribute
B.
develop
C.
collect
D.
deliver
(20)
[ ]
A.
cold
B.
sweet
C.
warm
D.
sour
完形填空
I was born disabled.A difficult birth, feet first, my head 1 in the birth canal(产道). 2 I was 3, the Hospital in Boston told my father I had cerebral palsy(脑瘫).A loss of oxygen to my brain had destroyed brain 3 to the right side of my body.But 4 son of my dad’s was going to be disabled.Every day my dad 5 me on the bedroom floor to 6 my right leg.His job was to craft(用手精心推拉)them straight, at any 7 .Back and forth, up and down, my dad pushed and pulled the muscles into 8 .But my dad’s help didn’t stop there. 9 my 13th birthday, he threw me a special party.When everybody was gone, he brought me a set of boxing gloves.We put them on.My dad continued to 10 me mercilessly.Each time I 11 him to stop.He told me I was a man now and things would be extra 12 for me.That same year, I was the only kid in my neighborhood that wasn’t 13 for Little League.Everybody laughed at me.Two weeks 14 , Dad started the Shed Park Minor League.Dad coached the Yankees and 15 me a pitcher(棒球投手).In high school, I became a football star.The 16 of my dad’s love guaranteed I walked and more.In 1997, a brain doctor in San Jose told me I didn’t have cerebral palsy 17 .
My dad never knew the whole truth 18 he passed away years ago.But all that 19 is the bottom line.After all his 20 , on this Father’s Day, like every Father’s Day, I’m no longer disabled.
(1)
[ ]
A.
stuck
B.
struck
C.
got
D.
laid
(2)
[ ]
A.
Because
B.
Though
C.
When
D.
Once
(3)
[ ]
A.
symbols
B.
signals
C.
character
D.
warnings
(4)
[ ]
A.
each
B.
every
C.
no
D.
neither
(5)
[ ]
A.
placed
B.
forced
C.
dropped
D.
threw
(6)
[ ]
A.
push
B.
pull
C.
exercise
D.
Practice
(7)
[ ]
A.
expense
B.
pay
C.
salary
D.
cost
(8)
[ ]
A.
shape
B.
form
C.
style
D.
position
(9)
[ ]
A.
In
B.
On
C.
With
D.
By
(10)
[ ]
A.
beat
B.
win
C.
knock
D.
chase
(11)
[ ]
A.
ordered
B.
demanded
C.
wanted
D.
begged
(12)
[ ]
A.
rough
B.
bright
C.
tough
D.
easy
(13)
[ ]
A.
elected
B.
picked
C.
liked
D.
thought
(14)
[ ]
A.
later
B.
ago
C.
past
D.
over
(15)
[ ]
A.
asked
B.
offered
C.
made
D.
let
(16)
[ ]
A.
energy
B.
influence
C.
source
D.
power
(17)
[ ]
A.
in all
B.
after all
C.
above all
D.
all in all
(18)
[ ]
A.
since
B.
because of
C.
that
D.
when
(19)
[ ]
A.
finishes
B.
ends
C.
counts
D.
results
(20)
[ ]
A.
study
B.
effects
C.
function
D.
effort
完形填空
Nine year old Barack Obama was looking through a magazine.But the AfricanAmerican
1 was shocked by a series of photos.The pictures were about a black man who 2 his skin with chemicals(化学制品)that promised to 3 him white.
For the first time, the boy began to doubt who he was.“I stood
4 the mirror and wondered if something was wrong with me, ”Obama said.
However, now the boy who used to struggle with his identity(
身份)doesn't see it as a problem any more, but an advantage for his 5 career.Obama made history by being elected as the first 6 president of the United States.He 7 John McCain in a landslide(压倒性的)victory.
Obama's
8 starts in opposite corners of the world.His white mother was born in the heartland of the US.His black father 9 in a small village in Kenya.They met during college in Hawaii, 10 his father left the family when Obama was just two years old and his mother moved to Indonesia.
11 10, Obama moved back to live with his white grandparents in Hawaii.At his class, a white boy asked Obama 12 his father ate people.Out of embarrassment(尴尬), Obama 13 his classmates that his father was a prince.“I kept 14 who I am and I ended up trying drugs and drinking, ”Obama recalled(回忆).
Things came to change
15 the young man made friends with those with a similar background at college.16 experiences helped Obama to finally face up to his 17 origin(血统).He worked hard to become a 18 at Harvard Law School.
Obama
19 his pain of growing up into a tool to make Americans believe:“There is not a black America and a white America, a Latino America, an Asian America.There's the United States of America.”
“Obama's success has made Martin Luther King's dream come true.That is:A man should not be judged by the
20 of his skin, but by the content(内涵)of his character(性格), ”wrote ABCNews.
(1)
[ ]
A.
boy
B.
girl
C.
man
D.
woman
(2)
[ ]
A.
killed
B.
destroyed
C.
damaged
D.
replaced
(3)
[ ]
A.
take
B.
get
C.
make
D.
bring
(4)
[ ]
A.
in the front of
B.
behind
C.
beside
D.
n front of
(5)
[ ]
A.
painful
B.
horrible
C.
failed
D.
successful
(6)
[ ]
A.
black
B.
white
C.
yellow
D.
brown
(7)
[ ]
A.
won
B.
beat
C.
hurt
D.
caught
(8)
[ ]
A.
belief
B.
event
C.
story
D.
achievement
(9)
[ ]
A.
grew up
B.
grew on
C.
grew apart
D.
grew from
(10)
[ ]
A.
and
B.
but
C.
or
D.
so
(11)
[ ]
A.
On
B.
From
C.
In
D.
At
(12)
[ ]
A.
if
B.
when
C.
who
D.
that
(13)
[ ]
A.
came to
B.
laughed to
C.
spoke to
D.
lied to
(14)
[ ]
A.
telling
B.
asking
C.
remembering
D.
hoping
(15)
[ ]
A.
whether
B.
once
C.
after
D.
before
(16)
[ ]
A.
Them
B.
They
C.
His
D.
Their
(17)
[ ]
A.
African
B.
European
C.
American
D.
Asian
(18)
[ ]
A.
worker
B.
star
C.
lawyer
D.
president
(19)
[ ]
A.
adopted
B.
admitted
C.
urned
D.
stood
(20)
[ ]
A.
sense
B.
paint
C.
beauty
D.
color
完型填空
A few weeks ago, I followed a friend into an art supply store.I found him picking out tubes of water-color paint, which 1 me because he's not an artist "I 2 up for a water-color class, and it starts next week," he said."I really don't have 3 for it, but it was on my list of 50 things to do before I die, so I 4 it.Every few months 1 look at the list arid decide what to focus on next. 5 I had the list, I complained a lot about what I was 6 in my life.Now 1 just bury myself in doing these things.Write your own list.and you'll 7 what I mean."
So that night.I did just that, and he was right.The list revealed(显露出)a whole lot about what was 8 to me.It also revealed how 9 behind I am at getting to the things I really want.
I filled up the first twenty 10 quickly, but then began to think carefully.
Eventually I 11 , items I've thought about for years, and 12 I've carried with me since I was young.When I 13 he list later, some entries surprised me.
First, I want to 14 much more, particularly now that my children are 15 arid can go with me-to see the world.I would like to take them to bike through Denmark and camp in the Canadian Rockies.
I'm also surprised to 16 some things on the list that need to be done soon.If I'm going to learn to roller-blade(轮滑), 17 , I'd better start before I turn 50.
Like my friend, I now have an alternative to 18 .When I'm bored with life, I take out my list.
My friend told me the 19 was preparing the ground so that life could- work in mysterious ways."If you want your ship to come in, you must build a dock(码头)," he said.
Thanks to my 20 , I'm working on some big docks.
(1)
[ ]
A.
surprised
B.
moved
C.
pleased
D.
excited
(2)
[ ]
A.
made
B.
took
C.
signed
D.
gave
(3)
[ ]
A.
interest
B.
concern
C.
time
D.
emotion
(4)
[ ]
A.
went for
B.
called for
C.
accounted for
D.
cared for
(5)
[ ]
A.
Because
B.
After
C.
Before.
D.
Although
(6)
[ ]
A.
doing
B.
missing
C.
pushed
D.
engaged
(7)
[ ]
A.
admire
B.
abolish
C.
spot
D.
see
(8)
[ ]
A.
important
B.
strange
C.
beneficial
D.
special
(9)
[ ]
A.
slightly
B.
slowly
C.
possibly
D.
hopelessly
(10)
[ ]
A.
thoughts
B.
lists
C.
ideas
D.
blanks
(11)
[ ]
A.
studied
B.
added
C.
dropped
D.
obtained
(12)
[ ]
A.
burdens
B.
challenges
C.
dreams
D.
responsibilities
(13)
[ ]
A.
reviewed
B.
discovered
C.
wrote
D.
appreciated
(14)
[ ]
A.
play
B.
relax
C.
travel
D.
hike.
(15)
[ ]
A.
wealthier
B.
cleverer
C.
healthier
D.
older
(16)
[ ]
A.
write
B.
put
C.
find
D.
leave
(17)
[ ]
A.
such as
B.
for instance
C.
in fact
D.
in particular
(18)
[ ]
A.
complaining
B.
relaxing
C.
objecting
D.
adjusting
(19)
[ ]
A.
problem
B.
key
C.
answer
D.
question
(20)
[ ]
A.
hobbies
B.
optimism
C.
list
D.
Wishes
完形填空
The town I live in is about to put cameras at all traffic lights to catch people who run red lights.It 1 me of how many people I’ve seen who take the yellow light as a 2 to go faster.I also can’t understand why people don’t move when the traffic light has turned green.Above all, there are those 3 situations in which someone doesn’t even 4 that the light turns red, and just keeps going.That is why so many 5 happen! All these situations make me 6 the purpose of traffic lights.
7 , it’s even more frightening to imagine letting people make their own decisions at 8 crossroads.Do the biggest cars get to go first? Who decides who goes next? So I guess I do like the idea of a system to 9 traffic.And I’ll do my best to 10 the traffic rules:to go, to be cautious, and to stop when I’m 11 to.
It occurs to me that my 12 have done much the same for me 13 teaching me how to live.They have given me many 14 lights:to get along well with others, to listen and talk to them, to help others, and to 15 with joy and purpose.They have also given me some red lights 16 my life goes astray(误入歧途):not to be greedy, to keep my temper, and to control my desires.And there 17 have been some yellow caution lights:to watch how much I drink, to keep control of my behavior, and to 18 school regularly and work hard.
If I obey these rules, my life will be as 19 as it can be.Just as I’m wise to pay attention to the traffic lights when I’m walking across the street, I’m wise to pay attention to the “ 20 signals” given to me by my parents.
(1)
[ ]
A.
suggests
B.
informs
C.
reminds
D.
warns
(2)
[ ]
A.
sight
B.
signal
C.
message
D.
switch
(3)
[ ]
A.
instant
B.
exciting
C.
dangerous
D.
cautious
(4)
[ ]
A.
notice
B.
sense
C.
remember
D.
feel
(5)
[ ]
A.
events
B.
problems
C.
situations
D.
accidents
(6)
[ ]
A.
think of
B.
wonder about
C.
care for
D.
worry about
(7)
[ ]
A.
Besides
B.
Anyway
C.
Instead
D.
However
(8)
[ ]
A.
noisy
B.
narrow
C.
crowded
D.
key
(9)
[ ]
A.
control
B.
direct
C.
improve
D.
serve
(10)
[ ]
A.
learn
B.
obey
C.
protect
D.
carry
(11)
[ ]
A.
supposed
B.
used
C.
devoted
D.
delighted
(12)
[ ]
A.
teachers
B.
friends
C.
leaders
D.
parents
(13)
[ ]
A.
in charge of
B.
in face of
C.
in terms of
D.
in danger of
(14)
[ ]
A.
safe
B.
green
C.
beneficial
D.
helpful
(15)
[ ]
A.
live
B.
share
C.
work
D.
communicate
(16)
[ ]
A.
unless
B.
when
C.
before
D.
till
(17)
[ ]
A.
still
B.
even
C.
only
D.
also
(18)
[ ]
A.
start
B.
attend
C.
leave
D.
miss
(19)
[ ]
A.
good
B.
colorful
C.
meaningful
D.
healthy
(20)
[ ]
A.
traffic
B.
light
C.
life
D.
confidence
完形填空
When I was young, I belonged to a club that did community service work.There was one specific 1 that was unusual for me.I spent three or four hours handing out warm dinner to the homeless 2 in the streets.After that I went to a homeless shelter not far from the Bay Bridge.
I was in high school and at the time my sister was too young to 3 .She wanted to help, 4 she made many chocolate chip cookies for me to 5 and hand out to people.When getting to the shelter, I passed out the 6 .I began making sandwiches and 7 them with the crowd.I had the containers with my sister’s 8 in them and began to 9 around, offering them to anyone near me.
I approached an 10 gentleman and said, “ Sir, would you like a cookie?” He stopped and turned around, looked at me and said, “What did you say? Did you call me sir?” I told him I had, and his eyes 11 a little bit and said, “ No one has 12 called me sir.’ So he was completely moved.
It 13 me.
I explained I had been raised that 14 color and social status, everyone deserved respect.It 15 me to think that just because he was homeless, no one 16 him the honor.It broke my heart.I just didn’t understand 17 no one ever called him sir.I had never thought that anyone was below me because I wasn’t raised that way.Every 18 person deserves to be treated with respect.Years later, I still carry that memory and the 19 it taught me.Sometimes, what we take for granted can 20 make a difference in someone’s life.
(1)
[ ]
A.
case
B.
chance
C.
event
D.
accident
(2)
[ ]
A.
out
B.
far
C.
away
D.
off
(3)
[ ]
A.
participate
B.
decide
C.
choose
D.
go
(4)
[ ]
A.
however
B.
but
C.
yet
D.
so
(5)
[ ]
A.
enjoy
B.
eat
C.
collect
D.
take
(6)
[ ]
A.
papers
B.
meals
C.
books
D.
gifts
(7)
[ ]
A.
shared
B.
provided
C.
helped
D.
returned
(8)
[ ]
A.
dishes
B.
fruits
C.
cookies
D.
sandwiches
(9)
[ ]
A.
walk
B.
turn
C.
run
D.
show
(10)
[ ]
A.
well-dressed
B.
innocent
C.
old
D.
modest
(11)
[ ]
A.
watered
B.
cried
C.
opened
D.
closed
(12)
[ ]
A.
never
B.
ever
C.
still
D.
yet
(13)
[ ]
A.
encouraged
B.
attracted
C.
struck
D.
defeated
(14)
[ ]
A.
in spite of
B.
regardless of
C.
in case of
D.
because of
(15)
[ ]
A.
persuaded
B.
saddened
C.
frightened
D.
moved
(16)
[ ]
A.
handed
B.
offered
C.
reminded
D.
promised
(17)
[ ]
A.
what
B.
how
C.
whether
D.
why
(18)
[ ]
A.
single
B.
usual
C.
ordinary
D.
normal
(19)
[ ]
A.
lesson
B.
class
C.
truth
D.
reality
(20)
[ ]
A.
possibly
B.
nearly
C.
really
D.
usually
完型填空
A boy was walking home from school when he saw a large, tempting(诱人的)apple on one of the branches of an apple tree hanging out over a tall fence.The boy wasn’t much of a fruit-eater, 1 a bar of chocolate if given the choice, 2 , as they say, the forbidden fruit can be tempting.Seeing the apple, the boy wanted it.The more he looked at it, the 3 he felt and the more he wanted that apple.
4 as high as he could, but even as his tallest 5 he was unable to touch It.He began to 6 up and down, as high as he could, at the 7 of each jump stretching his arms to get the apple.Still it remained out of 8 .
Not giving up, he though, if only he had something to 9 on.His school bag wouldn’t give enough height and he didn’t want to 10 the things inside, like his lunch box, pencil case, and Gameboy.Looking 11 , he hoped he might find an old box, a rock, or, 12 luck, even a ladder, but it was a tidy neighborhood and there was nothing he could use.
He had tired everything he could think to do. 13 seeing any other choices, he gave up and started to walk 14 .At first he felt angry and disappointed thinking about how hungry he had become from his 15 , and how he really wanted that apple.The more he 16 like this, the more unhappy he became.
17 ,the boy of our story was a pretty smart guy, even if he couldn’t always get what get he wanted.He started to say to himself.,This isn’t 18 ,I don’t have the apple and I’m feeling miserable as well.There’s 19 more I can do to get the apple that is unchangeable-but we are supposed to be able to 20 our feelings.If that’s the case, what can I do to feel better?
(1)
[ ]
A.
preferring
B.
offering
C.
receiving
D.
allowing
(2)
[ ]
A.
so
B.
then
C.
but
D.
or
(3)
[ ]
A.
sadder
B.
angrier
C.
hungrier
D.
tastier
(4)
[ ]
A.
expanding
B.
stretching
C.
swinging
D.
pulling
(5)
[ ]
A.
strength
B.
length
C.
range
D.
height
(6)
[ ]
A.
jump
B.
look
C.
walk
D.
glance
(7)
[ ]
A.
tip
B.
stage
C.
top
D.
level
(8)
[ ]
A.
hope
B.
hand
C.
sight
D.
reach
(9)
[ ]
A.
put
B.
stand
C.
get
D.
hold
(10)
[ ]
A.
break
B.
shake
C.
take
D.
strike
(11)
[ ]
A.
up
B.
forward
C.
down
D.
around
(12)
[ ]
A.
for
B.
with
C.
on
D.
of
(13)
[ ]
A.
After
B.
Through
C.
Without
D.
Upon
(14)
[ ]
A.
back
B.
away
C.
up
D.
down
(15)
[ ]
A.
wishes
B.
beliefs
C.
efforts
D.
goals
(16)
[ ]
A.
thought
B.
imagined
C.
tried
D.
claimed
(17)
[ ]
A.
Therefore
B.
However
C.
Moreover
D.
Otherwise
(18)
[ ]
A.
skilful
B.
cheerful
C.
harmful
D.
helpful
(19)
[ ]
A.
something
B.
anything
C.
everything
D.
nothing
(20)
[ ]
A.
change
B.
express
C.
forget
D.
describe
完形填空
Everyone in business has been told that success is all about attracting and retaining(留住)customers.It sounds simple and achievable.But, 1 , words of wisdom are soon forgotten.Once companies have attracted customers they often 2 the second half of the story.In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away.They forget what they regard as the boring side of business- 3 that the customer remains a customer.
4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually.It has been estimated that the average company loses between 10 and 30 per cent of its customers every years.In constantly changing 5 , this is not surprising.What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications.Cutting down the number of customers a company loses can make a big 7 in its performance.Research in the US found that a five per cent decrease in the number of defecting(流失的)customers led to 8 increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years.A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits(more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 11 is impossible to deny.“In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 12 them”, says Adrian Payne of Cornfield University’ School of Management.“Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new customers.Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising.Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market.
(1)
[ ]
A.
in particular
B.
in reality
C.
at least
D.
first of all
(2)
[ ]
A.
emphasize
B.
doubt
C.
overlook
D.
believe
(3)
[ ]
A.
denying
B.
ensuring
C.
arguing
D.
proving
(4)
[ ]
A.
Moving
B.
Hoping
C.
Starting
D.
Failing
(5)
[ ]
A.
markets
B.
tastes
C.
prices
D.
expenses
(6)
[ ]
A.
culture
B.
social
C.
financial
D.
economical
(7)
[ ]
A.
promise
B.
plan
C.
mistake
D.
difference
(8)
[ ]
A.
cost
B.
opportunity
C.
profit
D.
budget
(9)
[ ]
A.
as a result
B.
on the whole
C.
in conclusion
D.
on the contrary
(10)
[ ]
A.
huge
B.
potential
C.
extra
D.
reasonable
(11)
[ ]
A.
beliefs
B.
loyalty
C.
habits
D.
interest
(12)
[ ]
A.
altering
B.
understanding
C.
keeping
D.
attracting
(13)
[ ]
A.
Assumed
B.
Respected
C.
Established
D.
Unexpected
(14)
[ ]
A.
agreeable
B.
flexible
C.
friendly
D.
sensitive
(15)
[ ]
A.
unfair
B.
difficult
C.
essential
D.
convenient
完型填空
A boy was walking home from school when he saw a large, tempting(诱人的)apple on one of the branches of an apple tree hanging out over a tall fence.The boy wasn’t much of a fruit-eater, 1 a bar of chocolate if given the choice, but, as they say, the forbidden fruit can be tempting.Seeing the apple, the boy wanted it.The more he looked at it, the 2 he felt and the more he wanted that apple.
3 as high as he could, but even at his tallest 4 , he was unable to touch it.He began to 5 up and down, as high as he could, at the 6 of each jump stretching his arms to get the apple.Still it remained out of 7 .Not giving up, he thought, if only he had something to 8 on.His school bag wouldn’t give enough height and he didn’t want to 9 the things inside, like his lunch box, pencil case, and Game boy.Looking around, he hoped he might find an old box, a rock, or, with luck, even a ladder, but it was a tidy neighborhood and there was nothing he could use.He had tried everything he could think to do.Without seeing any other choices, he gave up and started to walk 10 .At first he felt angry and disappointed thinking about how hungry he had become from his 11 , and how he really wanted that apple.The more he 12 like this, the more unhappy he became.
However ,the boy of our story was a pretty smart guy, even if he couldn’t always get what he wanted.He started to say to himself.This isn’t 13 , I don’t have the apple and I’m feeling miserable as well.There’s 14 more I can do to get the apple-that is unchangeable-but we are supposed to be able to 15 our feelings.If that’s the case, what can I do to feel better?