Short Skirts Are Out!

After decades of skimpy skirts and sleeveless tops on game days, some schools in the US are saying cheerleader uniforms will have to meet stricter dress codes when they are worn in class.

In Lake County, Florida, cheerleaders with uniforms too skimpy for the code are being asked to wear long shorts or trousers under their skirts and a T-shirt under the sleeveless tops, according to a district memo. Principals at two of Lake’s eight high schools – Leesburg and Lake Minneola – are not allowing the outfits in school at all.

Michelle Thomas, a cheerleader at Leesburg High School, was disappointed when she learned she couldn’t wear her outfit to school on game days.

“It shows that we’re a team just like all the other sports,” she said.

But the school administrators did not agree. “During the educational portion of the day, they have to meet the dress code just like every other student,” said school board chairwoman Debbie Stivender, who ordered the staff to bring the outfits into line with the dress code.

Bare midriffs are banned across the state by the Florida High School Athletic Association, but no state rules mention cheerleader miniskirts. Sheila Noone, a spokeswoman for cheerleading uniform company Varsity Brands, says the outfits haven’t become more revealing over the last 10 years. She says that the short skirts are designed to help the girls jump and kick.

“Cheerleading is athletic,” Noone said. “There’s a lot of jumping, so you won’t want a knee-length skirt that might hamper a tie touch.”

Most cheerleaders were sad to hear the news, but say they’ll follow the rules. Even male cheerleaders, whose pants and tops meet dress codes, chose not to wear their outfits to show unity.

“I understanding, because they are kind of short,” said Holly Bishop, 14, a Lake Minneola High School cheerleader, about her miniskirt. “It would have been really, really cool to wear them to school.”

1.According to the new dress codes for cheerleaders in some American schools, __________.

A.bare midriffs are banned

B.cheerleading miniskirts are banned

C.cheerleader uniforms have switched from skirts to trousers

D.cheerleaders have to make their uniforms less revealing

2.Which of the following statement is TRUE according to the article?

A.School administrators believe cheerleader uniforms do not match school dress codes.

B.Most cheerleaders show understanding of the new dress codes.

C.Sheila Noone believes that cheerleading miniskirts are not revealing.

D.School administrators don’t take cheerleading seriously.

3.Some cheerleaders are not happy about the news because __________.

A.they hate the dress codes that other sports have

B.they consider their uniforms special and cool

C.they want to wear revealing clothes

D.they will have to buy new uniforms

 

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A.The guide of Admongo

B.An aducation website for children

C.A popular online video game

D.A website aimed at children

2.Why did the government start the website?

A.To attract the biggest market of buyers.

B.To sell the products of its company.

C.To help children know about advertising.

D.To advertise the video game for children.

3.What can players do in the website game?

A.Choose hair styles for their character.

B.Travel to a supermarket.

C.Eat in a fast-food restaurant.

D.Play video games during the trip.

4.Children are important for advertising because they are __________.

A.important for the society

B.the most potential buyers

C.easily influenced by ads

D.easily affected by poor products

 

阅读下面短文,根据所读内容在表格中的空白处填入恰当的单词。注意:每个空格只填一个单词,并请将答案写在答题纸上。

The family sphere (范围) used to be defined by its isolation from the public realm. There was the public male realm (领域) of "rational accomplishment" and cruel competition, and the private female and child-rearing sphere of home, intuition (直觉) and emotion. The private realm was supposed to be isolated from the realities of adult life. For both better and worse, television and other electronic media tend to break down the difference between those two worlds. The membrane around the family sphere is much more permeable (可渗透的). TV takes public events and transforms them into dramas that are played out in the privacy of our living rooms, kitchens and bedrooms.

Parents used to be the channel through which children learned about the outside world. They could decide what to tell their children and when to tell it to them. Since children learn to read in stages, books provide a kind of natural screening process, where adults can decide what to tell and not tell children of different reading abilities. Television destroyed the system that separated adult from child knowledge and separated information into year-by-year slices for children of different ages. Instead, it presents the same information directly to children of all ages, without going through adult filters.

So television presents a real challenge to adults. While a parent can read a newspaper without sharing it with children in the same room, television is accessible to everyone in that space. And unlike books, television doesn't allow us to flip (翻转) through it and see what's coming up. We may think we're giving our children a lesson in science by having them watch the Challenger take off, and then suddenly they learn about death, disaster and adult mistakes.

Books allow adults to discuss privately what to tell or not tell children. This also allows parents to keep adult material secret from children and keep their secret keeping secret. Take that same material and put it on The Today Show and you have 800,000 children hearing the very things the adults are trying to keep from them. "Television takes our kids across the globe before parents give them permission to cross the street." 

More importantly, children gradually learn that adults are worried and anxious about being parents. Actually, television has also places families under a lot of stress.

How Television Changes Childhood?

Main comparisons

Contexts

Distance between   1  and the outside.

Homes used to be isolated from the   2  realm.

Homes nowadays are   3  to the outside world.

Media through which children can obtain information

In the past, children might learn   4  about the outside world with the help of parents and   5 .

More information is got directly through TV and other electronic media, which breaks down the   6  between adult world and the child world.

  7  of the information children get

Traditionally, kids could only knew what they should learn at their age, carefully   8  by their parents.

Everything can possibly be known by children, including many aspects of   9  life.

Effects on family education

Parental instruction

Families are now under greater stress than before.   Adults are anxious about being parents and faced with   new   10 .

 

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