Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

2.The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.

3.Which of the following is the key to the success in product sales?

4.Which of the following would be the best title for this text?

阅读下列短文，根据以下提示：1) 汉语提示，2)首字母提示，3)语境提示，在每个空格内填入适当的英语单词，并将答案填写在答题卡上标号为76-85的相应位置。.所填单词要求意义准确，拼写正确。

Like most of my schoolmates, I have neither brothers nor sisters---in other 76 , I am an only child. My parents love me dearly of course and will do all they 77  to make sure that I get a good  78 (教育). They do not want me to do any work at home; they want me to d  79  all my time to my studies so that I'll get good marks in all my  80   (科目). We may be one family and live  81  the same roof, but we do not seem to get much time to talk  82  (一起). It looks as if my parents t 83   me as a visitor or a guest.  Do they really u 84  their own daughter？

What things are in other families, I w85   .                             

假如你叫李华，今年18岁。想利用暑假打工，你在报纸上看到了某咖啡厅的招聘广告。轻根据报纸内容写一封120词左右的求职信。

报纸广告：TEMPORARY  JOB　OFFER

Ｐart－ｔiｍｅ　waiter/waitress

Age 18-24

To  work  in  busy  city  centre  café.

Must  enjoy  working  with  people

Previous  experience  necessary.

Good  pay.

Tel.  01 222 643977.

个人信息: available  during  the  week,  friendly,  helpful,  three  months  in  t he fast—food  restaurant.

Dear  sir,

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

___________________________________

Yours sincerely,

Li Hua

 ---- What do people mean when they shake their fists?

---- ________. It has different meanings in different countries.

He always tells ____ lies, to tell you ____ truth, I don’t believe what he said at all.

— Why don’t we choose that road to save time?

— The bridge to it __________.

Perhaps it is true that nobody in the world knows exactly how the earth __________.

— Are you satisfied with what he did?

— No. It couldn’t have been _____.

You are saying that everyone should be equal, and this is ______ I disagree.

I like this jacket better than that one, but it costs almost three times _______.