Researchers study television to understand its effects on viewers and to measure its effectiveness in selling products. Much of the research on TV audiences is market research, paid for by companies with something to sell. Let me repeat; research on television is supported largely by advertisers.

    The television industry depends on advertising money to run, and this relationship influences what television offers viewers. Advertisers aim to reach mass audiences and particular social groups. In turn, the television tries to meet the needs of advertisers, because pleasing the advertisers is nearly as important as pleasing the pubic. This means advertisers have a lot of control over what programs are made and when they are shown.

Television is the most effective marketing tool ever created. Many advertisement apply basic psychology by sort of turning to our insecurities and desires. Ads convince us that the things we once thought were luxuries are now necessities. Television is highly programs as well. Using expert market research, programmers and advertisers sort of paint a picture of life centered on material possessions. This kind of life may look attractive and desirable, but it’s all at the expense of personal relationships.

As you probably can tell, I prefer to agree with critics of the media. Advertising does create false needs, and products we really need don’t require advertising. Television advances consumerism. It shows us things, things, and more things. It encourages treed and envy. Television helps create a wasteful society, where things are thrown out long before they are worn out.

1.What is the main idea of the passage?

    A.Television research is an interesting field.

    B.Advertising is effective in selling products

    C.Television helps develop a culture of consumerism

    D.The television industry should be better managed

2.According to the passage, researchers study television to          .

    A.learn about the types of programs

    B.understand the culture of the society

    C.decide which programs to export

    D.measure how much it helps to sell products

3.The writer uses the underlined sentences in Paragraph 3 to             .

    A.argue that television images of life lack depth and meaning

    B.warn readers not to spend more money than they can afford

    C.show that television programs can advance personal growth

    D.suggest that readers watch only high-quality programs

4.What is the writer’s opinion of television?

    A.Television is the best way to advertise products and services.

    B.Television mostly has had a side effect on television

    C.People have a wrong opinion of television

D.It is the duty of television to help create a rich society

此题要求改正所给短文中的错误.对标题号的每一行做出判断:如无错误,在该行右边的横线上划(√);如有错误(每行只有一个错误),则按下列情况改正:

此行多一个词:把多余的词用斜线划掉,在该行右边横线上写出该词,并也用斜线划掉。

此行缺一个词:在缺词处加一个漏字符号(^),在该行右边横线上写出该加的词。

此行错一个词:在错的词下划一横线,在该行右边横线上写出改正后的词。

注意:原行没有错的不要改。

Mary was a university student. She didn’t have more money        1.       

and her parents were not rich, but she had an uncle was                      2.       

fortunate enough to be a millionaire. He always gave her valuable          3.       

Christmas and birthday present. When her uncle’s birthday came          4.       

round, Mary want to buy him something really special, but because      5.       

he was so rich, she did not know how to get him. She went into          6.       

the shop in her town and explained her problem to one of helpful          7.       

shop assistants. Finally she asked, “What do you have to                     8.       

someone who has already got everything he wants to or needs?            9.       

The assistant sighted deep and answered, “Envy, only envy.”            10.       

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