In order to separate loving parents from their freshman sons, Morehouse College in Atlanta has held a/an ___1_____ "Parting Ceremony."

       When University of Minnesota freshmen ____2_____ at the end of this month, parental separation will be a little trickier: mothers and fathers will be ___3____ to a reception elsewhere ___4_____ students can meet their roommates and talk about dorm room space -- _____5_____ adult breaking in.

       In the latest wave in which superinvolved parents ____6____ their children to college, universities are ____7____ activities ____8_____ to speed the separation.In the age of MSN and twice-daily texts home, ___9______ colleges are urging "sticky parents" to leave sooner so students can __10___ independence.

       Grinnell College here, like others, has found it ____11___ to make it clear when parents _____12__ say goodbye.After computer printers and bags had been carried to dorm rooms, everyone gathered in the gymnasium, students on one side, _____13____ on the other.

Shortly ____14______, mothers and fathers were urged to leave campus.

       Moving their students in usually takes a few hours.Moving on? Most deans can tell _____15_____ of parents who hang around campus for days.At Colgate University in Hamilton, N.Y."We recognize it's a ____16______ day for families," Beverly Low, the dean(学监) of first-year students said.___17___, during various parent meetings on Colgate's move-in day, Ms.Low and other officials plan to tell the parents ____18_____ that "activities for the class of freshmen begin at 4 on time, so parents should leave before 4." she said.

       Formal departure ceremonies are unusual __19__ growing in popularity, said Joyce Holl, head of the National Orientation Directors Association.A more common method is for colleges to limit the hour for last hugs.___20____, the parents of Princeton freshmen learn from the move-in schedule, "the rest events are intended for students only."

1.A.formal                  B.informal              C.casual                 D.grand

2.A.move out              B.move in               C.move around       D.graduate

3.A.sent                      B.driven                 C.invited                 D.called on

4.A.so                        B.but                      C.still                     D.yet

5.A.with                     B.as                       C.where                 D.without

6.A.rescue                  B.deliver                 C.bring                   D.release

7.A.running out           B.taking out            C.carrying out         D.picking out

8.A.wanted                 B.meant                  C.devoted               D.prepared

9.A.in which               B.which                 C.how                    D.where

10.A.form                   B.create                  C.increase              D.develop

11.A.necessary            B.unimportant         C.useless                D.difficult

12.A.will                     B.need                    C.must                   D.would

13.A.teachers              B.police                  C.professors           D.parents

14.A.before                 B.after                    C.later                    D.passed

15.A.news                  B.comments           C.stories                 D.shadows

16.A.little                    B.huge                   C.long                    D.large

17.A.Still                     B.Therefore            C.Thus                   D.Whereas

18.A.rudely                 B.directly                C.conveniently        D.hardly

19.A.and                     B.but                      C.however              D.so

20.A.For the time being                                B.For a long time

       C.For example                                        D.For a change

You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:

       “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

       They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

       Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

       Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.

       So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”

       However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could ________.

       A.get the sweater at a lower price             B.be heard by people around

       C.be admired by other shoppers             D.decide on buying the sweater

2.Lorenzo Bertolla is __________.

       A.a very popular male singer                   B.an advertising agency

       C.a clothing company in Rome               D.the brand name of a sweater

3.Which of the following can be inferred from the passage?

       A.The two girls are in fact employed by the Lorenzo Bertolla Company.

       B.The MTV generation tend to be more easily influenced by ads.

       C.Traditional advertising is becoming less effective because it's too direct.

       D.Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the text?

       A.Two Attractive Shoppers                     B.Lorenzo Bertolla Sweaters

       C.Ways of Advertising                           D.Undercover Marketing

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