What makes a good advertisement? There have been major changes in 26 in the past sixty years. People read advertisements partly for 27 and partly because they are 28 . Today’s advertisements often start with a question, or a puzzle, with the 29 of catching the reader’s 30 . Of course, most advertisements contain information. But this is usually contained in a 31 that is interesting and often funny. Humor is very important. Sometimes advertisements tell a(n) 32 , or the story may be 33 over a number of advertisements. 34 , there is a danger in this. It is possible that the reader or viewer will 35 the advertisement but not the name of the 36 .
There are other 37 . If you are selling your product in a foreign market, you must check that the 38 is correct. A company 39 hair cream wanted to say “X puts life into dry hair.” They took some 40 of a handsome actor, and the advertisements 41 on large boards by the side of the road. 42 bought the product, however, because when translated it meant “X puts living things into dry hair.”
In the 1960s a British car company which made very expensive cars was about to sell its 43 car in
26. A. advertising | B. advertisements | C. ad | D. advertisings |
27. A. joy | B. information | C. use | D. goods |
28. A. interesting | B. pretty | C. pleased | D. happy |
29. A. idea | B. thought | C. opinion | D. purpose |
30.A. eye | B. attention | C. ear | D. hobby |
31.A. passage | B. message | C. text | D. word |
32. A. article | B. issue | C. story | D. event |
33. A. continued | B. lasted | C. kept | D. put |
34. A. Thus | B. Therefore | C. Hence | D. However |
35. A. forget | B. remind | C. remember | D. watch |
36. A. product | B. shop | C. firm | D. manager |
37. A. adventures | B. risks | C. dangers | D. costs |
38. A. translation | B. English | C. language | D. Chinese |
39. A. owning | B. selling | C. buying | D. having |
40. A. words | B. photos | C. cream | D. hair |
41. A. appeared | B. stayed | C. taken | D. lifted |
42. A. Someone | B. Nobody | C. Customers | D. Shoppers |
43. A. oldest | B. worst | C. smartest | D. latest |
44. A. translate | B. stop | C. protect | D. change |
45. A. got across | B. put up | C. pointed out | D. dealt with |