“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance behind the image, the product, service or person will fail at length.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example , the Arthur Andersen  accounting firm had spent decades building up an image of trustworthiness. But the recent scandal(丑闻)showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面)like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the " selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself―the person or product must deliver on that image or there is little chance for long-term success.

 

64.Why did some famous people fall from grace?

A.Their images were not well built up.                 B.They failed to live up to their images.

C.They felt much pressure from the public.          D.They paid little attention to fame and fortune.

65. The structure of the passage is          .


A: Argument   P: Point    C: Conclusion

66.The author tries to argue that______.

A.image creates everything                   B.image is the key to success

C.truth goes hand in hand with image    D.truth and image are equally important

We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people. "Did Jerry really care when I broke up with Helen?" "When I got that great job, did Jim really feel good about it, as a friend? Or did he envy my luck? " And Paul, why didn't pick up that he was friendly just because I had a car?" When we look back, doubts like these can make us feel bad. But when we look back, it's too late.

Why do we go wrong about our friends―or our enemies? Sometimes what people say hides their real meaning. And if we don't really listen we miss the feeling behind the words. Suppose someone tells you, "You're a lucky dog, "and that's being friendly. But "lucky dog"? There's a bit of envy in those words. Maybe he doesn't see it himself. But bringing in the "dog" bit puts you down a little, what he may be saying is that he doesn't think you deserve your luck.

"Just think of all the things you have to be thankful for" is another noise that says one thing and means another. It could mean that the speaker is trying to get you to see your problem as part of your life as a whole. But is he? Wrapped up in this phrase is the thought that your problem isn't important. It's telling you to think of all the starving people in the world when you haven't got a date for Saturday night.

How can you tell the real meaning behind someone' s words? One way is to take a good look at the person talking. Do his words fit the way he looks? Does what he says agree with the tone of voice? His posture? The look in his eyes? Stop and think. The minute you spend thinking about the real meaning of what people say to you may save another mistake.

 

59. This passage is mainly about ______.

A. how to interpret what people say    

B. what to do when you listen to others talking

C. why we go wrong with people and how to avoid these mistakes

D. why we go wrong with people sometimes

60. According to the author, the reason why we go wrong about our friends is that       .

A. we fail to listen carefully when they talk   B. we tend to doubt what our friends say

C. people tend to be annoyed when we check what they say

D. people usually state one thing but mean another.

61. The underlined word "it" in the second paragraph refers to______.

A. being friendly   B. a bit of envy    C. lucky dog               D. your luck

62. When we listen to a person talking, the most important thing for us to do is     __.

A. notice the way the person is talking

B. take a good look at the person talking

C. mind his tone, his posture and the look in his eyes

D. examine the real meaning of what he says based on his manner, his tone and his posture

63. The author is most probably a ______.

A. teacher               B. psychologist        C. philosopher         D. doctor

I moved to a new neighborhood two months ago. In the house with a large  36  across the road lived a taxi driver, a single parent with two school-age children. At the end of the day, he would   37   his taxi on the road. I   38   why he did not park it in the garage.

Then one day I learnt that he had another car in his garage. In the afternoon he would come home   39   work, leave his taxi and go out for his   40   affairs in his other car, not in his taxi. I felt it was   41  .

I was curious to see his personal car but did not make it until I   42   to be outside one evening two weeks   43  , when the garage door was  44   and he drove out in his “own” car: a Rolls-Royce(劳斯莱斯)! It shook me completely   45   I realized what that meant. You see, he was a taxi driver. But  46    inside, he saw himself as something else: a Rolls-Royce owner and a(an)47  . He drove others in his taxi but himself and his children in his Rolls-Royce. The world looked at his taxi and   48   him a taxi driver. But for him, a taxi was just something he drove for a living. Rolls-Royce was something he drove for a(an) 49  .

We go to bed every night and  50    every morning as parents or children, not as bankers, CEOs or professors. We go for a   51    as close friends or go for a vacation as a   52  . We love life as it is. Yet often, we base our entire happiness and success on how high we    53   the social ladder―how much bigger and better a   54   we have. And we ignore our Rolls-Royce, by keeping it dusty in our garage. We should focus more on  55    we are than what we do!

 

36. A. window 

B. garage

C. door 

D. yard

37. A. park   

B. stop

C. check

D. repair

38. A. knew   

B. understood

C. asked    

D. wondered

39. A. for   

B. out of

C. without    

D. from

40. A. business   

B. national  

C. personal  

D. public

41. A. wasteful   

B. meaningful

C. wonderful  

D. plentiful

42. A. appeared  

B. intended  

C. expected 

D. happened

43. A. later   

B. more

C. ago

D. before

44. A. broken   

B. fine

C. shut 

D. open

45. A. once   

B. before

C. when    

D. until

46. A. far   

B. deep

C. long

D. little

47. A. driver   

B. engineer 

C. father    

D. son

48. A. called   

B. made

C. elected   

D. turned

49. A. experience

B. earning   

C. life

D. position

50. A. stay up

B. wake up  

C. stay home

D. go home

51. A. competition

B. performance

C. debate   

D. party

52. A. family   

B. company  

C. team

D. whole

53. A. build   

B. climb

C. stand

D. lay

54. A. house   

B. garage 

C. car

D. taxi

55. A. who   

B. what

C. which    

D. where

 

 0  31479  31487  31493  31497  31503  31505  31509  31515  31517  31523  31529  31533  31535  31539  31545  31547  31553  31557  31559  31563  31565  31569  31571  31573  31574  31575  31577  31578  31579  31581  31583  31587  31589  31593  31595  31599  31605  31607  31613  31617  31619  31623  31629  31635  31637  31643  31647  31649  31655  31659  31665  31673  151629 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网