You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

  “I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful?And it’s a lot cheaper than the one Sara bought in Rome”.

  They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So,you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

  Every day we notice what people are wearing, driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

  Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

  So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

  However,one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

2. Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

3. Which of the following can be inferred from the passage?

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters

C. Ways of Advertising                                 D. Undercover Marketing

COOL INVENTIONS

CHARGE ON THE GO

From school to band practice, the Venturi Eclectic is an Earth-friendly way to get where you want to go. This battery-powered, zero-emission(meaning it doesn’t pollute the air) vehicle runs mainly on renewable energy. Solar panels on the Eclectic’s roof absorb sun rays when you’re driving. On windy days, you can connect a machine to the car’s roof collects energy from the wind while you’re parked. The Eclectic’s top speed is 28 miles an hour; the battery lasts for 31 miles before it needs to be recharged. Zipping (迅速行进)round the neighborhood has never been better.

WATER CLOCK

Here’s an eco-friendly way to tell time: Simply fill the Bedol Water-powered Clock’s tank(箱)with water, add some lemon juice, and the clock will display the time without the need for environmentally harmful batteries. There are two sets of metal electrodes(电极)inside the water tank. Water contains ions(离子)that carry negative and positive charges. These ions complete a charge between the electrodes creating enough energy to power the clock. Just refill the tank every few weeks, and this clock will keep on ticking.

LAND ROCKET

Bloodhound SuperSonic Car (SSC) will be the first car to attempt to break the 1,000-mile-an-hour barrier. (The current record is 763 miles an hour.) a concept for now, the rocket-shaped car gets its initial push to 350 miles an hour from a jet engine. Then a rocket fires up, pushing the SSC past 1,000 miles an hour. In order to keep the car streamlined(流线型的)the driver lies back at a 45-degree angle.

COOL CAMERA

You’re having a blast at your friend’s birthday party. But when it’s time to bring out the cake, everyone crowds around, blocking your view. No worries. Throw the Triops into the air, and this clever camera captures the view from above. The Triops can take three pictures at once, each from different angles. You can also record sounds and command the Triops to start shooting whenever it hears that noise. That’s one smart camera.

1.According to the passage, the Venturi Eclectic______.

       A.is popular with businessmen

       B.is suitable for a long trip

       C.can turn wind into energy

       D.has only a little gas emission

2.What is the common characteristic of the Venturi Eclectic and the Bedol Water-powered Clock?

       A.They don’t need batteries.

       B.They are difficult to operate

       C.They can be powered by water

       D.They are environmentally friendly

3.The underlined phrase “having a blast” in the last paragraph means______.

       A.looking at a picture      B.enjoying yourself    

       C.blowing out a candle       D.recording sounds

4.Which of the following is TRUE according to the passage?

       A.The Triops in sensitive to sounds.

       B.The driver of the SSC must be of great size.

       C.The color of the Bedol Water-powered Clock is like that of lemon

       D.The SSC doesn’t have anything to do with a rocket actually.

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