Chances are you’ve enjoyed a cup of coffee from Starbucks. Since the opening of the first Starbucks in 1971 as a vendor of high-quality coffee beans and brewing equipment, the company has expanded to become the most popular coffeehouse chain in the world. Its 14,000 stores in 43 countries sell coffee beverages, beans, teas, brewing equipment, pastries, and more. How did this happen?

     Starbucks Chairman Howard Schultz took over the company in 1987. He recognized an untapped market in busy individuals in urban areas who could afford fine coffees. In 1995, Schultz hired Anna Niess and Will Chassaing to redesign his booming chain. In addition to laying the groundwork for Starbucks’ well-known symbols and distinctive style, they created a program that led to opening one store per day throughout the 1990s.

     One thing that makes Starbucks so popular is the company’s vision of their stores as a “third place” to spend time in addition to work and home. It’s a cozy environment that serves as a meeting place. This attracts a loyal following of customers that come not only to drink coffee, but to relax, work, socialize, and attend cultural events.

     Schultz still sees a great deal of potential for his company. Starbucks plans to have 40,000 stores worldwide with 20,000 in the US and Canada. The company is now a household name around the world.

     Howard Schultz is the perfect example of a person living the American dream. After growing up in public housing, he received a football scholarship to Northern Michigan University. This allowed him to become the first in his family to graduate from college in 1975.

     Schultz first experienced Starbucks as a salesman for Swedish drip coffeemakers on a trip to visit the Seattle company that had been buying his products. A year later, he joined the company. Conflict arose when Schultz recommended Starbucks sell brewed coffee in addition to beans and equipment. The owners disagreed, and in 1985, Schultz went on to start his own coffee shop, II Giornale. In 1987, the original Starbucks owners sold their company to Schultz, and refocused their attention on selling coffee beans and teas.

     Schultz promoted an aggressive expansion of Starbucks throughout the US and Canada. When Starbucks began selling stock shares in 1992, he had already grown the chain to 165 stores. Throughout the expansion of Starbucks, Schultz has held strong principles of social responsibility. Starbucks takes good care of its employees with health insurance, stock options (认股权), and stable hours. In fact, under Schultz, Starbucks has been consistently ranked one of the best places to work in the US and UK.

     Commitments to environmentalism, fair pay for coffee bean growers, and a positive contribution to society contribute to Schultz’s reputation as a truly ethical (道德的) businessman. That means with Schultz in charge of Starbucks, you can enjoy your coffee with a clear conscience.

Which of the following statements is NOT true?

Starbucks sells coffee beverages, beans, teas, brewing equipment, pastries and more.

The original Starbucks owners focused their attention on selling coffee beans and brewing equipment until 1987.

Starbucks has been the best place to work in the US and UK.

It was Anna Niess and Will Chassaing who redesigned Starbucks’s well- known symbols and style.

1.What makes Starbucks so popular?

A.Starbucks’ care for its employees.

B.Starbucks’ Chairman Howard Schultz.

C.Starbucks’ expansion around the world

D.Starbucks’ cozy environment

2.Which of the following is the correct order of the events?

a.Schultz started his own coffee shop.

b.  Schultz recommended Starbucks sell brewed coffee.

c.  Schultz bought Starbucks.

d.  Schultz grew the chain to 165 stores.

A. b, c, a, d                  B. b, a, c, d                  C. b, c, d, a                  D. b, a, d, c

3.What helps Schultz to earn a reputation as a truly ethical businessman?

A.His being the first to graduate in his family.

B.The fast expansion of Starbucks.

C.His strong principles of social responsibility.

D.His being the perfect example of a person living the American dream.

第II卷 (两部分 共35分)

第四部分 任务型阅读(共10小题;每小题1分,满分10分)

请认真阅读下面短文,并根据所读内容在文章后表格中的空格里填入最恰当的单词。

注意:每空只填1个单词。

The number of young Internet addicts had grown to 24 million by 2009, almost double the figure for 2005, as the nation’s Internet population continues to rise, a survey shows. The addicts accounted for one in seven young Internet users, according to the survey.

“The survey results highlight the worrying situation of the ever-growing number of young Internet addicts,” Hao Xianghong, secretary-general of the China Youth Association for Network Development (CYAND), said yesterday at a press conference to release the results.

The findings come against the background of an increasing number of children and young adults receiving controversial re-education or treatment to fight Internet addiction at rehabilitation (康复)schools, camps and clinics dotted across the country.

Last year, governments at all levels sprung into action, closing down cyber cafes and announcing plans to install filtering software on every computer.

The nation’s Internet population, already the world’s largest, rose nearly 30 percent in 2009 to 384 million, of which one in three was younger than 19, according to the China Internet Network Information Center.

The new survey of more than 7,000 people aged 6 to 29 in 30 provinces, municipalities and autonomous regions was conducted from last September to January. It has been conducted every two years since 2005 by CYAND.

As many as 15.6 percent of netizens aged 18 to 23 were Internet addicts, accounting for the largest percentage compared with other age groups, while 8.8 percent of Internet users aged 6 to 12 were web addicts, the lowest percentage, according to the survey.

“Compared with 2005, the number of Internet addicts aged 18 to 23 has increased, while addicts in the 6-12 age group have decreased. It shows that the years of efforts by the authorities to prevent children from getting hooked are effective,” Hao said, “But it also shows us that more needs to be done for helping addicts aged 18 to 23, who are mainly students,” he said.

Although there is no universal standard on Internet addiction, web users are defined as Internet addicts if school grades, careers or interpersonal relationships in real life are affected by overuse of the Internet, according to Ke Huixin, director and professor of the survey and statistics institute of Communication University of China, who also headed the survey.

Those defined as addicts should also meet at least one of three requirements: He or she always wants to use the Internet; feels annoyed or depressed if denied Internet use; or feels happier in the cyber, rather than the real world.

“As one of the few nationwide surveys, it is expected to comprehensively reflect the true picture of Internet addiction among Chinese youths,” said Ke.

Young Web Addicts Increase in China

China’s general situation of netizen population

The nation’s Internet population continues to rise.

(71)  ▲  it was already the world’s largest, it rose nearly 30% in 2009, of which one third were younger than 19.

(72) ▲ of a survey

The number of young Internet addicts was almost (73) ▲    larger than that in 2005.

The addicts (74)  ▲  up one seventh of young Internet users.

The 18-23 age group account for the largest percentage of the addicts, while the 6-12 age group the lowest.

(75) ▲ taken to fight Internet addiction

Children and young adults fight Internet addiction by receiving reeducation or (76)  ▲  at different institutions.

Closing down cyber cafes and planning to install filtering software on every computer

Definition of Internet addiction

No universal (77)  ▲ 

Three requirements at least:

The person has a strong (78)  ▲  for computer use; feels annoyed or depressed if denied computer use; feels happier in the virtual world than in the real world.

Conclusion drawn

from the survey

Efforts by the authorities have (79)  ▲  off.

More (80)  ▲  should be paid to helping addicts aged 18 to 23.

第四部分  阅读理解(满分 30分)

Dear Daughter,

As we drove off from Columbia, I wanted to write to tell you that is on my mind.

First, I want to tell you how proud we are. Getting into Columbia is real testament (证明) of what a great well – rounded student you are. You should be as proud of yourself as we are.

  Your college years will be the most important of your life. It is in college that you will discover what learning is about. This will be the period when you go from teacher taught to master inspired, after which you must become self – learner. So do take each subject seriously, and even if what you learn is of no practical use in real life, the learning skills you get will be something you will value forever.

  Follow your passion in college. Take courses you think you will enjoy. Don’t be bothered by what others think or say, but make up your own mind. Most importantly, make true friends and be happy. Don’t worry about their hobbies, grades, looks, or even personalities.

Start planning early what you’d like to do. Where would you like to live? What would you like to learn? I think your plan to study fashion is good, and you should decide where you want to be, and get onto the right courses. I will always be there for you, but the time has come for you to be in the driver’s seat – this is your life, and you need to be in corral. Being in control feels great. Try it, and you’ll love it!

So please treasure your college years – make the best use of your free time, become an in depended ticker in control of your destiny, and learn through your successes and challengers.

May your years at Columbia be the happiest of your life, and may you grow into just what you dream to be .

Love,

Dad (& Mom)

(Excerpt from Kai – Fu Lee’s letter to his daughter)

1.We can read between the lined that            .

      A.Dad has s strong love for his daughter

       B.Dad is very strict with his daughter

       C.Dad always worries about his daughter

       D.Dad is much concerned about his daughter’s health

2.The underlined word “destiny” in the passage is the closest in meaning to “_______”.

       A.weight      B.life    C.position    D.time

3.Which of the following is NOT true according to the passage?

       A.Plan thing – before you do them.

       B.Self – learning as very important in college.

       C.Follow your passion and what other people say.

       D.Leading a life is just like driving a car.

4.The purpose of the author in writing the letter is to tell his daughter to_________.

      A.smile to her trouble in life      B.fight till she succeeds

       C.be confident and happy   D.make the most of the college

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