Mrs. Blake teaches English in a large school in the inner area of a big city on the west of coast. Even since she was a young girl,she has wanted to become a teacher. She has taught eight years now and hasn‘t changed her mind. After she graduated from high school, she went on to college. Four years later, she received her bachelor’s degree (B A) in English and her teaching certificate(证书)。 Then she went to teach in the secondary schools of her state. In the summers, Mrs. Blake takes more classes; she hopes to get a master‘s degree (M A)。 With an MA, she will receive a higher salary and if possible, she hopes to get a doctor’s degree as well. The school day at Mrs. Blake‘s high school, like that in many high schools in the United States, is divided into one hour each. Mrs. Blake must teach five of these periods. During her free period, which for her is from 2 to 3 P.M. , Mrs. Blake must meet with parents, make out examinations, check assignments at all, Mrs. Blake works continuously from the time she arrives at school in the morning till the time she leaves for home late in the afternoon.

  According to the article, which is the right order of the degrees a person can receive after going to university?

    A. a doctor‘s degree – a bachelor’s degree – a master‘s degree

    B. a bachelor’s degree – a master‘s degree – a doctor’s degree

    C. a master‘s degree—a bachelor’s degree – a doctor‘s degree

    D. a bachelor’s degree – a doctor‘s degree—a master’s degree

Which of the following sentences is not true?

    A. Mrs. Blake teaches in the inner area of big city on the east of the United Sates

    B. Mrs. Blake has turned her wish of becoming a teacher into reality.

    C. Mrs. Blake is still studying in her holidays in order to get higher degrees.

    D. The working hours in the school where Mrs. Blake works are similar to those of many other high schools in the states.

   According to that third paragraph,Mrs. Blake is ______ during the school day.

A. lonely         B. free         C. funny         D. busy

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Newspapers

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.

Radio

Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Magazines

Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.

Internet

As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.

                           Everybody hates rats. But in the earthquake capitals of the world – Japan, Los Angeles, Turkey – rats will soon be man’s new best friends.

What happens after an earthquake? We send in rescue dogs. Why? Because they can smell people. Dogs save lives. They help rescuers to find living people. But dogs are big and they can’t get into small spaces. So now a new research project is using a smaller animal to save lives: the rat.

How does it work? First , the rat is trained to smell people. When this happens, the rat’s brain gives a signal(信号).This is sent to a small radio on its back, and then the rescuers follow the radio signals. When rat’s brain activity jumps, the rescuers know that someone is alive. The rat has smelled that person.

Although there are already robots which can do this job, rats are better. Christian Linster at Cornell University, New York, says, “Robots’ noses don’t work well when there are other smells around. Rats are good at that. ” Rats can also see in the dark. They are cheaper and quicker to train than dogs, and unlike robots, they don’t need electricity!

The “rat project” is not finished, but Julie Ryan of International Rescue Corps in Scotland says, “It would be fantastic. A rat could get into spaces we couldn’t get to, and a rat would get out if it wasn’t safe.” Perhaps for the first time in history, people will be happy to see a rat in a building(but only after an earthquake, of course.)

71.In the world earthquake capitals, rats will become man’s best friends because they can          .  

       A.take the place of man’s rescue jobs

       B.find the position of people alive who are trapped in buildings

       C.serve as food for people alive who are trapped in buildings

D.get into small spaces

72.From the third paragraph we know the rescuers can judge a person is alive by          .

       A.the noise made by the rat

B.the rat’s unusual behaviour

       C.the signal sent by the radio on the rat’s back

D.the smell given off by the person

73.In doing rescue jobs,         .

      A.rats smell better than dogs

       B.dogs don’t need to be trained to smell people

       C.robots’ sense of smell can be affected by other smells around

       D.rats can see in the dark and smaller than robots

74.Rats have all the following advantages except that         . w

       A.they are more fantastic than other animals

       B.they are less expensive to train than dogs

       C.they don’t need electricity

       D.they are small and can get into small places

75.After reading the passage we can know         .

       A.at present rats have taken the place of dogs in searching for people

       B.the “rat project” has been finished

       C.people are now happy to see a rat in a building

       D.now people still use dogs and robots in saving people

 0  25357  25365  25371  25375  25381  25383  25387  25393  25395  25401  25407  25411  25413  25417  25423  25425  25431  25435  25437  25441  25443  25447  25449  25451  25452  25453  25455  25456  25457  25459  25461  25465  25467  25471  25473  25477  25483  25485  25491  25495  25497  25501  25507  25513  25515  25521  25525  25527  25533  25537  25543  25551  151629 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网