Junk food advertising is “monopolising(垄断)” the Internet as television advertising comes under examination. Among 315 children’s websites, ads for soft drink, ice-cream, fast food and sugar are more than those for healthy foods by two to one.

       Researchers looked at every food reference on 119 websites of companies active in advertising food and drink to children. They found that food references—anything from a picture or an article to an ad or a game—appeared on 44 per cent of popular children’s websites. Two-thirds of these were for unhealthy foods. Unhealthy products were three times more likely to be branded.

       Many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg strengthen the food brand and make children spend more time seeing the product. More children spend more time on the Internet which captures and maintains children’s attention. It makes the Internet a powerful marketing medium.

       Researchers found that 29 per cent of sites used advergames—in which the branded product is integrated (融入)into a computer game.The number of games per site varied. The Wrigley’s Candystand website contained 67   games. Those sites aiming at younger children and adults had a higher rate of advergames than those for preschool-age children, as did those sugary drinks , ice-cream and chocolate.

       Kathy Chapman, the senior nutritionist at the Cancer Council, said, “The marketing is becoming a lot more complex. It used to be a couple of things; now it’s a whole range. The companies use different kinds of ways to promote their products and make them known. There’s a lot more things going on.”

68. According to the passage, television advertising about junk food      .

A. is more popular than the Internet advertising

B. is becoming more and more varied

C. is being controlled at present

D. will be replaced by the Internet advertising

69. Why does the Internet become the favorite place for junk food advertising?

       A. The Internet is becoming more popular with children than the other medium

       B. The children believe in the advertisements on the Internet.

       C. The techniques make junk food more attractive.

       D. The number of children watching TV has dropped a lot.

70. What can we know about the advergames?

       A. They are new websites to advertise junk food.

       B. Most of the children’s websites have advergames.

       C. They are popular advertisements for children.

       D. Children can get the junk food advertisements through advergames.

71. What does the passage mainly talking about?

       A. Junk food ads finding web home     B. Junk food ads forbidden on TV

       C. Junk food market expanding    D. Junk food harming children

第三节:书面表达(满分27分)

下面是《21世纪报中学生班》(21st Century School Edition )刊登的一封读者来信,请你以编辑张华的身份给这位中学生写封回信。

Dear editor,

I spend most of my time studying; I hardly talk to my classmates. Sometimes I don’t care much about others, but I do want to talk. I just don’t know what to talk about and how to begin a conversation.

I feel so lonely. How I wish I had a good friend! Could you give me some advice?

                                                        Yours,

                                                        Jin Jing

注意:

1.回信的内容要包括以下要点:

要相信自己,你最大的问题是缺乏自信;

微笑面对同学,让他们相信你是友好的;

先试着与一个和你同样害羞的或与你有同样爱好的同学交谈,可以问一些学习上的问题,谈谈共同的爱好;

帮助学习和生活上有困难的同学。

2. 信的开头已写好,不计入总词数;

3. 词数:不少于100词(不含已写好的部分)。

参考词汇:自信self-confidence  n.

缺乏lack vt.

Dear Jin Jing,

Your problem is a common one among middle school students. Maybe the following advice can help you. _________________________________________________________________ _______________________________________________________________________________

______________________________________________________________________________

_______________________________________________________________________________

Yours,

                                                     Zhang Hua

第三部分阅读理解(共20小题,每小题2分。满分40分)

阅读下列短文,从每题所给的A、B、c、D四个选项中,选出最佳选项,并在答题卡上将该项涂黑。

China news,Beijing,July.29—Housing price in China has always aroused heated discussions among property developers and ordinary Chinese.To many property developers and local government officials,housing price in China is still low compared with many developed countries.However, the average housing price in the United States is only 8,000 yuan per square meter,while in China,it is even higher than in the United States.This shows that there are some bubbles(泡沫)in Chinese real estate market, the International Finance News reported.

Although the average price of residential houses in the United States,after convened to Re Renminbi,is about 8,000 yuan per square meter,the houses in US are not sold in terms of building area,as most Chinese property developers do when they sell their houses.If US property developers sell their houses according to the building area,then the housing price will be even lower than 8,000 yuan per square meter.In most big Chinese cities,such as Beijing,Shanghai, and Shenzhen,houses are sold at a price even higher than those in the US.

The high housing sales price in large cities in China proves that Chinese real estate market does have some bubbles.Moreover,Chinese houses can not be compared with houses in US in terms of building quality,environment and supporting facilities.Furthermore,it should be noted that American people’s average income is several dozen times higher than that of Chinese people.

How Can the Chinese afford to buy a house which is even more expensive than that sold in US?

At the beginning of 2007,Chinese government issued a set of policies that aimed to benefit the public.Now in order to reduce the high housing prices.the government Call regulate the real estate market by raising tax on property industry and controlling the release of loans and lands to property developers.At the same time,the government should allow, people to build more houses through various fund-raising channels.such as funds collected from buyers or raised by working units.By applying these multiple means,it is expected that the high housing prices can be lowered.

56.What is the average housing price per source meter in China?

A.8,000 yuan.    B.10,000yuan.

C.7,000 yuan.    D.It’s not mentioned here.

57.Which of the following does NOT support the idea that the average housing price in China is even higher than in the United States.

A.Chinese houses can not be Compared with houses in US in terms of building quality,environment and supporting families.

B.American people’s average income is several dozen times higher than that of Chinese people.

C.The houses in US are not sold in terms of building area,as most Chinese property developers do when they sell their houses.

D.The population who need houses in China is larger than in the United States.

58.How many measures are mentioned in the last paragraph in order to reduce the high housing prices?

A.Four.    B.Three.    C.Two.D.One.

59.What is the main idea of this passage?

A.The housing price in China is so high that the government should do something useful to prevent it.

B.There are some bubbles in Chinese real estate market.

C.The average housing price in China is even higher than in the United States.

D.Chinese government issued a set of policies that aimed to benefit the public.

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