B

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　    B. give people useful information

      C. show people a product　　                 D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

He recommended us ________ English every day.

       A. read                         B. to read                            C. reading                    D. should read

This teaching method is being _______ in several schools to help children with disability obtain higher education.

A. attended      B. adopted      C. adapted       D. admitted

完形填空 （共10小题；每小题1分，满分10分）

阅读下面短文，掌握其大意，然后从第31至第40小题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。

With the development of industry, factories produce large amounts of   31   chemicals. These chemicals go into the atmosphere and flow into the water, making many plants and animals   32     and large areas of the world damaged.     33  , the world’s population    34   to 6.5 billion.

     Some people suggest cutting back on production, thinking more about recycling and teaching people about    35    friendly ways of living.

     While some people say that a healthy environment and a stable economy should be possible at the same time. They don’t think the economy development is bad for the environment, saying there are many factories and industries   36  control the amount of pollution they produce and spend money    37   any damage they cause. They are concerned   38   the environment.

     The way to   39    the environment may be recycling, and making more effective laws to control the numbers of trees   40   and fishes caught. Factories should have to pay higher taxes. And many people are willing to pay higher prices for environmentally friendly things.

31.  A.  useless    B.  good       C.  poisonous                  D.  harmless

32.  A.  die  B.  dies  C.  dying                        D.  died

33.  A.  In addition     B.  In all       C.  In time                  D.  In the end

34.  A.  is grown           B. is growing      C.  had grown                    D.  grow

35.  A.  elementary     B.  environmental C.  environmentalist     D.  environmentally

36.  A.  where      B.  which              C.  what                      D.  who

37.  A.  repaire   B.  repaired   C.  repairing                D.  to repaire

38.  A.  with       B.  about       C.  in                          D.  to

39.  A.  damage  B.  build       C.  preserve            D.  ruin

40.  A.  cut down       B.  cut off     C.  cut up              D.  cut in

. Seeing the ______ flood, she was _____ to take the boat.

  A. scaring, scaring                          B. scared, scared

  C. scaring, scared                           D. scared, scaring

Some people make you feel comfortable when they are around. You spend an hour with them and feel as if you have known them half your life. These people have something in common. And once we know what it is, we can try to do it ourselves.

How is it done? Here are several skills that good talkers have. If you follow the skills, they’ll help you put people at their ease, and make friends with them quickly.

First of all, good talkers ask questions. Almost anyone, no matter how shy he is, will answer a question. One well-known businesswoman says, “At business lunches, I always ask people what they did that morning. It’s a common question, but it will get things going.” From there you can move on to other matters—sometimes to really personal questions. And how he answers will let you know how far you can go.

Second, once good talkers have asked questions, they listen to the answers. This point seems clear, but it isn’t. Your questions should have a point and help to tell what sort of person you are talking to. And to find out, you really have to listen carefully and attentively.

Real listening at least means some things. First it means not to change the subject of conversation. If someone sticks to one topic, you can take it as a fact that he’s really interested in it. Real listening also means not just listening to words, but to tones of voice. If the voice sounds dull, then, it’s time for you to change the subject.

Finally, good talkers know well how to deal with the occasion of parting. If you’re saying good-bye, you may give him a firm handshake and say, “I’ve really enjoyed meeting you.” If you want to see that person again, don’t keep it a secret. Let people know what you feel, and they may walk away feeling as if they’ve known you half their life.

36. Asking questions might be a quite good and suitable way _______.

A. for you to make more and more new friends

B. to begin your business talks

C. to get the conversation going smoothly

D. for you to make a deep and lasting impression on others

37. After having asked somebody a question, it’ll be polite of you to _______.

A. make clear what kind of person he is

B. listen to his reply attentively

C. wait quietly and patiently for his answer

D. go on asking him more questions

38. Generally speaking, good talkers are persons who _______.

A. are good at making any topic interesting

B. never talk too much or too little

C. always speak in a gentle way

D. know how and when they should change the topic of the talk

39. If you really take delight in meeting someone again, _______.

A. you may take him as your lifelong trustworthy friend

B. it seems necessary for you to let him know it

C. it’s proper for you to give him a second handshake

D. it’ll be helpful for you to have further understanding of him

第二节  根据对话内容，从对话后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

--What are you planning to do this winter vacation?

--   61 

--Where are you travelling?

--To SanFrancisco, Los Angeles, New York and Boston.

--   62 

--By motorbicyle.

--By motorbicyle?   63 

--   64 

--We’re trying to collect money for the wild project.

--What will the money be used for?

--For rescuing the wild deer.   65 

--That sounds a great idea. Good luck with your trip.

--Thank you.

A.We are planning to do some sightseeing.

B.We are planning to travel.

C.They’re reducing in large number.

D.How long will it take?

E.how are you going?

F.Why are you making this trip?

G.Are you going there by motorbicycle?

The woman scientist was so busy that she could hardly_________time to her children.

  A.spend    B．devote    C．offer   D．provide

 A number of foreign guests were invited to the party, but 20 of them didn’t___________.

       A. turn up      B. break up     C. look up      D. make up

The couple finally bought the house they wanted, for they______enough money.

       A．had saved B．were saving      C．would save       D．were to save