第三部分:阅读理解(共20小题;每小题2分,满分40分)

阅读下面短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

People have been painting pictures for at least 30,000 years. The earliest pictures were painted by people who hunted animals.They used to paint pictures of the animals they wanted to catch and kill.Pictures of this kind have been found on the walls of caves in France and Spain.No one knows why they were painted there.Perhaps the painters thought that their pictures would help them to catch these animals.Or perhaps human beings have always wanted to tell stories in pictures.

    About 5,000 years ago,the Egyptians and other people in the Near East began to use pictures as kind of writing. They drew simple pictures or signs to represent things and ideas, and also to represrnt the sounds of their language. The signs these people used became a kind of alphabet.

    The Egyptians used to record information and to tell stories by putting picture-writing and pictures together. When an important person died ,scenes and stories from his life were painted and carved on the walls of the place where he  was buried. Some of these pictures are like modern comic strip stories.It has been said that Egypt is the home of the comic strip .But , for the Egyptians, pictures still had magic power. So they did not try to make their way of writing simple.The ordinary people could not understand it.

    By the year 1,000 BC,people who lived in the area around the Mediterranean Sea had developed a simpler system of writing . The signs they used were very easy to write, and there were fewer of them than in the Egyptian system . This was because each sign , or letter, represented only one sound in their language.The Greeks developed this system and formed the letters of the Greek alphabet. The Romans copied the idea, and the Roman alphabet is now used all over the world.

   These days ,we can write down a story ,or record information, without using pictures.But we still need pictures of all kinds: drawing , photographs, signs and diagrams. We find them everywhere: in books and newspapers, in the street, and on the walls of the places where we live and work. Pictures help us to understand and remember things more easily ,and they can make a story much more interesting.

1.Pictures of animals were painted on the walls of caves in France and Spain because________.

   A. the hunters wanted to see the pictures

   B. the painters were animal lovers

   C. the painters wanted to show imagination

   D. the pictures were thought to be helpful

2. The Greek alphabed was simpler than the Egyptian system for all the following reasons EXCEPT that________.

   A. the former was easy to write

   B. there were fewer signs in the former

   C. the former was easy to pronounce

   D.each sign stood for only one sound

3. Which of the following statements is TRUE?

   A. The Egyptian signs later became a particular alphabet.

   B. The Egyptians liked to write comic-strip stories.

   C. The Roman alphabet was developed from the Egyptian one.

   D. The Greeks copied their writing system from the Egyptians.

4. In the last paragraph, the author thinks that pictures________.

   A. should be made comprehensible.

   B. should be made interesting.

   C. are of much use in our life.

   D. have disappeared from our life.

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