When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有说服力的)description of goods, services and ideas by identified (明确的)sponsors through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).

64. The existence of the privately owned mass media depends financially on___.

   A. the government        B. their owners’ families

   C. advertisements         D. the audience

65. What does the underlined word “sponsors” mean in Chinese?

   A.广告商     B.出资者     C.经纪人     D. 经理人

66. According to the passage, which of the following statements about the features of advertisements is NOT true?

   A. Advertising must be honest and amusing.

   B. Advertising is meant for large groups of people.

   C. Advertising tells people to do something directly or indirectly.

   D. The sponsors are always mentioned in the advertisements.

67. According to the writer’s attitude, what is advertising?

   A. Advertising is a means of “keeping your name before the public”.

   B. Advertising is “truth well told”, which tells people all the facts about goods.

   C. Advertising is persuasive description of goods, services and ideas.

   D. Advertising is a way to sell you something completely to catch your attention.

非选择题 (共35分)

第四部分 写作(共两节,满分35分)

第一节 短文改错(共10小题;每小题1分,满分10分)

       此题要求改正所给短文中的错误。对标有题号的每一行作出判断:如无错误,在该行右边横线上画一个勾(√);如有错误(每行只有一个错误),则按下列情况改正:

       该行多一个词:把多余的词用斜线(\)划掉,在该行右边横线上写出该词,并也用斜线划掉。

       该行缺一个词:在缺词处加一个漏字符号(∧),在该行右边横线上写出该加的词。

       该行错一个词:在错的词下划一横线,在该行右边横线上写出改正后的词。

    注意:原行没有错的不要改,答题内容写在答题卡上。

When I was four years old, I got ill. I took medicine twice                   

a day. The medicine had so a bitter taste that I took it mixed in     76. _____________

orange juice. The problem was that I can still taste the medicine.   77. ______________

In a particular afternoon my mother brought the drink in. As       78 ______________

she gave it to me, the phone rang and she went to answer          79 ______________

it. I looked at the orange drink and decided I couldn’t face them,    80 _____________

so I hid the glass behind a pile magazines. Of course, when        81 _____________

my mother was asked, “Have you already taken your medicine?”   82 ______________

I said, “Yes.” I felt very pleased with me. The next day, my        83 _____________

mother found drink when she was doing the housework. She       84 _____________

looked at me serious and said, “It’s bad to tell likes!”             85 _____________

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