Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.

       We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.

       We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.

       Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.

       Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

According to the passage the preference test was conducted in order to ________.

A. show that a person’s opinion about taste is mere guesswork

B. compare the ability of the participants in choosing their drinks

C. find out the role taste preference plays in a person’s drinking

D. reveal which cola is more to the liking of the drinkers

The statistics recorded in the preference tests show that________.

A. there is not much difference in taste between Coca-Cola and Pepsi

B. few people had trouble telling Coca-Cola from Pepsi

C. people’s tastes differ from one another

D. Coca-Cola and Pepsi are people’s two most favorite drinks

The underlined word “burnout” here refers to the state of________.

A. being seriously burnt in the skin            

B. being badly damaged by fire   

C. being unable to burn for lack of fuel      

D. being unable to function because of too much use

The author’s purpose in writing this passage is to________.

A. emphasize that taste and price are closely related to each other

B. recommend that blind tasting be introduced in the quality control of colas

C. show that taste preference is highly subjective

D. argue that taste testing is an important marketing strategy

Annual holidays have become a luxury and are no longer a staple of family life, according to government research.

A getaway of a week or more is no longer considered essential by many families and is often beyond their reach, said the analysis of what parents and children say they really need.Fashionable clothes for the children, expensive birthday parties and lots of toys are also on the list of luxuries families don’t have to have.Instead, recession-hit parents are thinking of the future, and the things they want for their children centre around learning to behave properly, good education and good health.

Their picture of what a family ought to have includes a space to eat together away from the television, plenty of fruit and vegetables, and bicycles so children can get exercise.

The breakdown of necessities and luxuries was prepared by researchers from the Department for Work and Pensions(DWP) who were trying to establish an up-to-date picture of what parents say they really need.

Their findings show how families have scaled down their expectations in the face of economic difficulties — how parents are now concentrating their attention and money firmly on the long-term interests of their children.Many believe that while it is vital for a family to do things together, day trips or weekend breaks are enough.

Spending on furniture or decorating the house was also considered luxurious, unless the state of the home was so bad it became difficult to invite visitors in.

Instead, researchers said: A family home should have an area where the family can eat together, not on their laps in front of a television.Families should be able to go on outings, overnight trips and possibly short holiday: the fact of being able to share these experiences is more important than the precise activity and its cost.

It can be inferred that ______________.

       A.a week or more holiday is considered beyond many families’ reach

       B.children hardly ever need fashionable clothes and lots of toys

       C.what a family should have is basic things that they must have

       D.annual holidays were once considered necessary and vital

In the opinion of most parents, _____________.

       A.families can watch TV together in order to keep up their relationship

       B.day trips or weekend breaks are enough for families to share experiences

       C.their expectations should be increased in the face of economic difficulties

       D.a week’s holiday is an essential minimum during the financial crisis

Which of the following is TRUE of the researchers from the DWP?

       A.They confirm many families still need at least a week away on holiday each year.

       B.They learn it is insignificant for a family to do things with each other regularly.

       C.They want to know what parents really need in the face of economic difficulties.

       D.They found spending on furniture or decorating the house was thought valuable.

We can conclude from the last paragraph____________.

       A.being able to share experiences is important for families

       B.a family needs at least a week away on holiday each year

       C.a family home should have a comfortable area to watch TV

       D.going on outings and overnight trips is wasting time for families

What does the author mainly discuss in the text?

       A.Cycling is very important for children’s health.

       B.Family holidays once a year have become a luxury.

       C.It is vital for parents to eat together with children.

       D.Parents are concerned with children’s future.

第二节 (共5小题;每小题2分,满分10分)

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中的两项为多途选项。

Being healthy means taking care of yourself physically and mentally. Here are some of my best tips on how to do both:

Break a bad habit.

You don’t really “break” habits. ____71__. So if your problem is that you eat too much when you get home from work, find something new to do that is incompatible(不能共存的)with what you usually do. You can’t walk around the track at the school and pig out in your kitchen at the same time.

Grow your marriage.

_____72__.It’s always a give-and-take, always requires work. It’s like if you planted a garden and came back six months later----you wouldn’t even be able to find it. __73__

Beat stress.

My dog, Maggie, is the best anti – stress tool I have. A few minutes petting, scratching or playing with her, and_____74__  . Exercise also helps. Just about every day, I’m on the tennis court. It’s a great workout, and if I don’t have that, I don’t cope as well, sleep as well or think as well.

Refocus your anger.

Expressing your anger is just not that good an idea. You say things you don’t mean. _____75__When you do that, you’re a problem solver.

Don’t medicate with food.

It never, ever works. You’re denying your issue by eating your way through it, instead of saying, “Hey, I’ve got a problem.”

A. You replace the unwanted behavior with something that prevents you from doing it and that doesn’t have unhealthy side effects.

B. I’ll feel easy.

C. If there is a problem, you needn’t deal with it immediately.

D. You have to tend it, feed it, weed it, deal with the problems.

E. Instead, recognize that anger is usually a symptom of hurt, fear or frustration, and deal with the causes rather than blow up.

F. Relationships are negotiated(协商), and the negotiation never stops.

G. You do something without any good effect on your health during the time when you usually do something harmful to your body.

 0  19196  19204  19210  19214  19220  19222  19226  19232  19234  19240  19246  19250  19252  19256  19262  19264  19270  19274  19276  19280  19282  19286  19288  19290  19291  19292  19294  19295  19296  19298  19300  19304  19306  19310  19312  19316  19322  19324  19330  19334  19336  19340  19346  19352  19354  19360  19364  19366  19372  19376  19382  19390  151629 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网