第二节 完形填空(共20小题,每小题1.5分,满分30分)

     阅读下面短文,从短文后各题所给的四个选项(A、B、C、D)中,选出可以填入空白处的最佳选项。

One summer morning, I was walking in the street when I ran into a stranger passing by , “I’m  36  !” was my reply, Then he said,“Excuse me, too, I even didn’t notice you.” We were very  37  , this stranger and I. Then we went on our   38   after saying good-bye.

 But at home,  39  story is told. How we treat our loved ones, young and old. Later in the kitchen,  40  I cooked our meal, my daughter walked up to me, very still. When I turned round, I nearly  41  her down. “Get out of the   42  !” I shouted with a frown. She stepped away  43  , with her little heart broken. I didn’t realize how rudely I had spoken.

  That night, when I lay awake in bed, God’s quiet voice spoke to me and said, “While 

   44   with a stranger, you are    45   and polite, but with those you love, you are quick to get   46  ---- Go and look around the   47  floor, you will find some flowers she brought for you. She   48  them herself --- pink, yellow, and your favourite blue. She stood there quietly , and you   49   saw the tears in her eyes.”

       By this time my   50   had begun to fall. I quietly went and knelt by her bed, “  51  , my dear, ” I said, “Are these the flowers you picked for me ?” She smiled , “  

   52   them in a napkin(纸巾)just for you. I knew you’d like them, especially the   53

.” I said , “ I’m so sorry that I  54  them today ---- And I  55   have shouted at you that way.”

36. A.angry         B.sorry        C.excited         D.surprised

37. A.calm          B.happy        C.polite          D.careful

38. A.road           B.talk         C.argument        D.way

39. A.a different      B.the same     C.a surprising    D.a moving

40. A.after           B.as           C.before          D.if

41. A.put            B.turned       C.knocked         D.threw

42. A.way           B.line         C.place           D.road

43. A.hurriedly      B.silently        C.angrily         D.excitedly

44. A.going         B.fighting       C.talking         D.meeting

45. A.excited        B.calm         C.quiet           D.pleased

46. A.moved         B.angry        C.puzzled         D.surprised

47. A.bedroom       B.dining room   C.sitting room    D.kitchen

48. A.bought        B.picked        C.stole           D.made

49. A.almost        B.hardly        C.never           D.even

50. A.hair          B.flowers       C.tears           D.daughter

51. A.Get up        B.Stand up      C.Wake up         D.Sit up

52. A.put           B.wrapped      C.tied            D.found

53. A.red           B.pink         C.blue            D.yellow

54. A.destroyed     B.forgot        C.noticed         D.missed

55. A.shouldn’t     B.couldn’t       C.mustn’t        D.needn’t

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

     This concept(理念) does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!

1. The marketing concept discussed in the passage is, in fact, __________.

A. the practice of turning goods into money

B. making goods available for purchase

C. the customer- centered approach

D. a form of persuasive salesmanship

2. What was the main concern of industrialists before the marketing concept was widely accepted?

A. The needs of the market.         

B. The efficiency of production.

C. The satisfaction of the user.       

D. The preferences of the dealer.

3. According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.

   A. to sell the largest possible amount of goods

B. to transport goods as efficiently as possible

C. to dispose of these goods in large quantities

D. to redesign these goods for large - scale production

4. What does the restoration of the Classic Coke best illustrate?

A. Traditional goods have a stronger appeal to the majority of people.

B. It takes time for a new product to be accepted by the public.

C. Consumers with conservative tastes are often difficult to please.

D. Products must be designed to suit the taste of the consumer.

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