Readers Digest在网上公布了2008年Hero 的候选人的事迹。
     A. After the September, 11 Event, Rossmiller began to identify would-be terrorists in e-mail exchanges. So far, she has tracked down a few arms dealers. Faced with death threats, the mother of three says,
"With anything important, you have to take risks."
     B. "Stop them!" a passer-by yelled. "They stole a lady's purse!" Kevin Croskey ran after two young
men. One of the teenagers pulled a weapon. He threw himself on the kids and sent them to the police
station.
     C. In 2003, Mark and three other family members started to clean up the worsening bay in California. So far, they've poured $100,000 of their own money into this campaign and enlisted 1,100 others to try to return the bay to a safe, clean environment.
     D. A tornado struck a nursery school in Alabama and trapped teachers and kids in the game area.
Minutes later, Justiss and a line of gathering volunteers rushed into the area and saved 31 kids they knew
nothing about.
     E. Phillips searched for five years before she finally found her missing sister. In the process, she learned more about the missing people and their family members and founded a website to assist people looking
for loved ones.
     F. A man was lying on the sidewalk, wildly kicking at two dogs which were biting him. Griggs stopped his car and grabbed a pipe on the ground. A direct blow made the male dog flee. Then Griggs used the
pipe to strike the female dog until she left. Next he helped to carry the man to the hospital.

请阅读以下人员的信息,与他们所选的Hero 进行匹配：
1. Pearce is a magazine editor, responsible for providing information for those who searched for their relatives and friends. She appreciated the hard work people paid to get the lost one back.
2. Pickering insists all men are becoming colder, minding their own business. He thinks a hero should be the one who helps strangers out of trouble at the cost of his own life.
3. Fiona recently witnessed a theft but was not brave to stop it. She admired those with courage in face of a criminal.
4. Eliza started her own business with little money and suffered several severe failures. But she made herself on the Rich List, insisting that nothing is impossible if we take risks.
5. Higgins works for a hospital. In his spare time, he volunteers to do something to develop the environment-conscious public. He believes it is everyone's duty to treasure our earth.
1. ________   2. ________   3. ________   4. ________   5. ________

     It is matter of common observation that although money incomes keep going up over years, we
never seem to become much better off! Prices are rising continuously. This condition is named one
of inflation(通货膨胀);the money supply is becoming inflated so that each unit of it becomes less
valuable. We have grown used in recent years to higher and higher rates of inflation. What could
be bought ten years ago for one dollar now costs well over two dollars. Present indications (迹象)
are that this rate of inflation is tending to rise rather than to fall. If in the real word our money incomes
go up at the same rate as prices, one might think that inflation does not matter. But it does. When
money is losing value it lacks one of the qualities of a good money-stability(坚固性)of value. It is
no longer acceptable as a store of value; and it becomes unsuitable standard of deferred(延期的)
payments. Nobody wants to hold a wasting asset (财产),so people try to get rid of money as quickly
as possible. Inflation therefore stimulates (刺激) consumer spending, and prevents saving.

1.Over the years, our incomes have been increasing, and we _______.

A. seem to be well off at a quicker rate
B. are actually no better, if not worse, in our financial condition
C. can afford to buy more of the things that we want
D. have managed to keep prices down

2.Inflation is a situation in which ________.

A. we can watch our money increase in is value
B. employment no longer becomes a problem
C. people can always find better paying jobs
D. money keeps losing its value

3.If incomes and prices together, people might think that ________.

A. there will be no more market fluctuations(波动)
B. money will hold its value
C. inflation will remain to be a problem
D. inflation causes no problem

4.In a period of inflation, people are likely to _______.

A. invest heavily on the stock market
B. save money
C. hold on to money as a dependable asset
D. spend money and not bother to save

      In large cities such as Shenzhen, Shanghai and Beijing, 1    economy is developing rapidly, office
workers face an 2    (increase) work pressure day by day, many of whom have made office 3   home.
Most of them range from 25 to 45. In the eyes of outsiders, they enjoy a 4   (comfort) life: they lead
the fashion trend in the city and earn a high salary; they enjoy a flexible working schedule and an excellent
working environment.
       However, only the white collars themselves know 5    others see as a good life is actually a boring
one. They often work for extra hours, suffer from 6   (lose) of creative ability and have little time to make
friends. When going off 7   work late at night, sometimes they might think of asking for leave the next day
and having 8    holiday somewhere. However, when a new day 9    (begin), they find everything back to
normal and 10    pushed by new tasks

     Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly

occupiedthe market, a top ice cream brand.                                                         
     Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
     Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
     There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
    ☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what 'ice cream' was waiting for".
    ☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
    Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world's most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
      Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.

1. Which of the following statements about Haagen-Dazs is NOT true according to the passage?  

A. It is so popular that it can be bought in almost every supermarket.
B. You can enjoy yourself both physically and spiritually by eating it.
C. It has become the world's top ice cream brand through its efforts.
D. If you are one of its members, you may receive its advertisements regularly.

2. Why does Haagen-Dazs seldom do television advertisements? 

A. Because it can't afford to do television advertisements.
B. Because it doesn't think television advertising attracts consumers. 
C. Because it focuses on its target consumers by using other media.
D. Because its design isn't suitable to be broadcast on the television.

3. What is the best title for the passage? 

A. The origin of Haagen-Dazs.
B. The creative advertisements of Haagen-Dazs.
C. The Influence of Haagen-Dazs.
D. The marketing strategy of Haagen-Dazs.

     Everywhere you look, large quantities of information in the world are pouring. This data flood is
already starting to transform business, government, science and everyday life. It has great potential for
good - aslong as consumers, companies and governments make the right choices about when to restrict
the flow ofdata, and when to encourage it.
     A few industries have led the way in their ability to gather and take advantage of the data.
Credit-cardcompanies monitor every purchase and can identify cheats with a high degree of accuracy.
Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is
easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest
claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who
stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such
rules, it is possible to work out which cards are likeliest to have been stolen, and which  claims are
untrue. By analyzing "basket data", supermarkets can make promotions to appeal to  particular
customers' preferences. The oil industry uses supercomputers to help them before  drilling wells.
     But the data flood also poses risks. There are many examples of databases being  stolen: disks
full of social-security data go missing, laptops loaded  with tax records are left in taxis,  credit-card
numbers are stolen by online purchase. The  result can  be privacy made public, identity stolen and
cheats permitted large space. Rather than  owning and controlling their own personal data, they very
often find that they have lost control of it.
     The best way to deal with the data flood is to make more data available in the right way, by requiring
greater transparency in several areas. First, users should be given greater access to and control over the
information held about them, including whom it is shared with. Google allows users to see what information
it holds about them, and lets them delete their search histories or modify the targeting of advertising, for
example. Second, organizations should be required to disclose details of security breaches, as is already
the case in some parts of the world, to encourage bosses to take information security more seriously.
Third, organizations should be subject to an annual security check, with the resulting grade made public
(though details of any problems exposed would not be). This would encourage companies to keep their
security measures up to date.

1. What is the best title for this passage?

A. Information Flood              
B. Benefits of Data Flood 
C. Harms of Data Flood            
D. How to Use Data in a Right Way

2. From the passage we can infer that ________.

A. lots of data are lost because of hardware problems
B. online purchases are becoming more and more popular
C. credit cards are not so secure to use and will go out of use very soon
D. insurance firms have to investigate before they confirm their policyholders' claims

3. From the passage we can conclude that _________.

A. the data flood makes peoples' life less convenient and more expensive
B. companies and insurance firms are responsible for the data flood
C. the information flood is more useful to organizations than to individuals
D. the information flood has both positive and negative influence on modern life

     Nearly 28% of college Students plan to seek employment using Linkedin, up from 5% last
year, according to a survey out today from employee recognition provider I Love Rewards and
career-services network Experience. Slightly more than 7% plan to use Facebook, up from 5%.
     No longer do students just wait for visiting campus recruiters to learn about job possibilities.
Instead they're using digital tools to find their dream jobs, says I Love Rewards CEO Razor
Suleman. Companies need to know their online image, then update anything that is outdated,
inaccurate or not interactive(互动的).
'The recruited have now become the recruiters," Suleman says. "They are now going out and
finding the companies they want to apply for."
     Students learn about employers by viewing their websites, reading Facebook and Twitter
updates and perusing(精读)Linkedln profiles. Another information source: Comments by past
and current employees on job-oriented websites.
     A strong digital presence is one way for employers to stand out as the search for the best
and brightest gets competitive.
     Slightly more than four in 10 employers say they will use "different" recruiting tactics(策略)to
reach Generation Y, according to a survey by job-search site Monster.com to be released today.
Of those respondents, almost 60% say social-networking sites are popular tools to reach Gen Y
candidates.
     "Our reason for using social media is because that's where we think the candidates are," he says.
     The company posts updates and videos on topics such as job opportunities and the benefits
of being an employee. It also created a mobile-friendly site for those who want to apply via smart
phone.
     "Younger people want to attach to you in a different way than the past," Lavery says. "They
want to interact with you. They want to learn about you."
     The updated recruitment techniques take effort, but they work, he says.
     In 2010, UPS used those tactics to recruit 955 employees. The year before, it hired 29
employees through those means.Ks5u
     "It's a time investment(投资)that you have to be willing to do," he says. "You can't just have
a page up there and not have content. In social media, you have to have a give and a take, or
people won't be a part of your community."

1.In order to find their dream jobs, more American graduates like to use ____.

A. newspapers  
B. magazines  
C. the Internet  
D. radios

2.Why do many companies use social-networking sites to recruit graduates?

A. Because they have no other way to get in touch with graduates.
B. Because graduates tend to learn about employers through social media.
C. Because companies want to post advertisements for their products.
D. Because companies like to post videos and updates about their products.

3.The underlined word "recruit" in Paragraph 11 probably means ____.

A. fire    
B. attract  
C. contact    
D. employ

4.From what Lavery says, we can conclude that ____.

A.it is very easy for a company to hire graduates through social media
B. a company has to make great efforts to find the best graduates
C. a company doesn't have to update the information about it
D. graduates are afraid to communicate with the boss of the company

     Gaochun County, a picturesque county in east China's Jiangsu Province, was expected to be named the first "slow city" in China in November this year.
     The arrival of Pier Giorgio Oliveti, chairman of the World Slow City Union, raised the idea of a slow
city, which has become popular all over the world. In Shanghai, Oliveti said that the slow city movement
was founded in his hometown of Italy in October of 1999. "Italy is the birthplace of slow food, which
emphasizes nutrition, flavor and taste," he said.
     Oliveti said the idea of a slow city has also expanded constantly during its development, which has led
to some special requirements today. For instance, the slow city always emphasizes a small town and its
residents, keeps a unique identity, characteristics and keeps the natural state of the town. It adopts
technology without losing traditional customs and offers to provide a clean environment, a fair deal and
healthy food for all. In addition, the slow city has to be eco-friendly with a population of no more than
50,000, and it must be deeply devoted to protecting and keeping the purity of the natural environment as
well as greatly promoting and carrying out sustainable (可持续的) development technologies.
     The ecological tour of Gaochun County includes an area of about 49 square kilometers with around
20,000 residents. It has a lot of tea, bamboo fruits, herbs (草本植物) and other green food ecological
bases as well as rich folk culture resources.
     There are now 135 slow cities in 24 countries across the world that have been named since the
founding of the organization in 1999.