Impatient drivers, pushy people on the subway, kids shouting into their mobile phones...
we see these unpleasant incidents almost every day. This is why Canadian filmmaker John
Curtin's new documentary, To Hell With Manners! The Decline of Civility ,couldn't be
more timely.
     He puts these impolite behaviors under a microscope in an attempt to explain why we
seem to have become so much ruder in recent years.
     Curtin travels to New York and London to record rude and sometimes not-so-rude
behaviors. " I'm not actually saying that everyone is impolite. I would say we are becoming
less kind to each other simply because we're not paying attention to one another, " he said.
     Cutin attributes people's indifference (冷漠) largely to the modern technology we have:
iPods, cellphones and stuff like that.
     Montreal Gazette columnist Josh Freed, who talks in the film, agrees withCurtin."
We've become less human as a result of these technological advances and by the fact
that,so often,we're now surrounded by strangers, " Freed said.
      Curtin wanted at all costs to make sure his film was not full of older people talking
about how impolite young people have become. Instead, _________ "We just live in a
very rushed, stressed-out society and it's very easy to feel you're under pressure and
you've got to take care of yourself. So we imagine ourselves in some kind of Darwinian
struggle where you have got to take care of number one," Curtin said.

1. Why does the author think Curtin's new documentary couldn't be more timely?
( Please answer within 20 words)
______________________________________________________________
2. Which sentence in the passage is the closest in meaning to the following one?
Curtin examines these unpleasant incidents carefully, trying to make clear what leads
to our worsening manners.
_______________________________________________________________
3. According to Curtin, what results in people's indifference? ( Please answer
within 15 words)
________________________________________________________________
4. Translate the underlined sentence in Paragraph 5 into Chinese.
_________________________________________________________________
5. Fill in the blank in the last paragraph with proper words.( Please answer within
5 words)
_________________________________________________________________

     A friend asks me "Why don't Chinese go Dutch?" So I want to regard this question as the topic and
write an article. As everyone knows,westerners will go Dutch while having a meal in the restaurant. But
Chinese don't go Dutch. Chinese will pay the bill and check out generously. Westerners don't often
entertain guests；but Chinese often invite friends to dinner. A lot of westerners feel puzzled to this
question.
     Why does there exist such a difference? First of all,food systems between China and West are
different. Chinese put into practice Gather Dining System；westerners put into practice Individual Dining
System. Everybody can share the delicious food of all over the table when eating Chinese food. Please note it is sharing,but westerners just eat the food in one's own plate. If you eat beef and he eats chicken,it is
impossible that you taste the flavor of his chicken. The result of the Individual Dining System is that you can only eat the food in your plate.
     So to eat Chinese food is happier than to eat Westernstyle food. And I want to ask you a question. Do you like the free thing? I think nobody doesn't like the free thing. OK! Suppose I invite you to eat the
delicious Chinese food,then I pay the bill. This is equivalent to that you have enjoyed a delicious Chinese
food free. So you will be very glad. It will strengthen the relation between us in the happy atmosphere.
     Secondly,westerners eat for the health；Chinese eat for the friendship. Westerners advocate
individualism and independence is strong. So westerners express that respect for each other's
independence through the way go Dutch. Chinese like making friends and solidarity. Chinese value the
interpersonal relationships and the friendship very much.
     Third,it is only simple "Have a meal!" for westerners to entertain guests. Unlike the purpose and the
means that Chinese entertain guests,in Americans' idea,"Have a meal" definition is to add fuel to the body
for keeping health and normal life activity. That is to say,there is not any additional value. In the Chinese
idea,"Have a meal" not only is a kind of life enjoyment,but also is the means to promote friendship between the friends. After enjoying the sumptuous delicious food,you are glad,and I am glad,too. The friendship
between the friends has been strengthened in this kind of atmosphere.

1. What does "go Dutch" mean?

A. They will pay for the meal separately.  
B. Either part will pay for the meal.
C. They will go to Dutch for a meal.  
D. They can enjoy a meal free of charge.

2. The differences between Western and Chinese Dinning System lie in the following aspects EXCEPT
________.

A. individual and gathering
B. the purpose for health and for the friendship
C. health maintenance and life enjoyment
D. opposition and dependence

3. Which of the following statements is TRUE according to the passage?

A. Westerners will share the food in their plates with each other.
B. Chinese would like the free meal so they never pay the bill.
C. Westerners don't value the friendship so they never pay the meal for others.
D. Chinese attitudes towards the meal seem more complicated than westerners'.

4. The underlined word "means" in the fifth paragraph refers to ________.

A. the definition of "Have a meal!"
B. the way of strengthening the friendship
C. the meaning of a meal
D. the dinner set used for a meal

5. The passage mainly analyzes the cause of ________.

A. the different cultures between the West and China
B. the various styles of food between the West and China
C. the ways of paying the bill between westerners and Chinese
D. all kinds of tastes of food from different countries

1. What is the main problem being discussed in the passage?

A. The small number of newborn babies.
B. The changing social situation of women.
C. The high prices of houses and education.
D. The necessary steps of Asian government.

2. According to the passage, which of the following is true?

A. It is easy for a couple to afford a child in Asia.
B. The prices of in Asia are quite low now.
C. Fewer and fewer married women want to have a job.
D. The word "DINKS" appeared in an Asian country.

3. To buy a flat and send a child to kindergarten, how much will a couple pay each year? 

A. 85,000      
B. 85,900      
C. $10.800      
D. $15.800

4. The writer seems to believe that Asian governments should ________. 

A. let women stay at home and have a baby
B. allow one of the parents to go out to work
C. care for the growing needs of women for job.
D. the companies that permit women to leave.

     One thing the tour books don't tell you about London is that 2,000 of its residents are foxes. They
ran away from the city about centuries ago after developers and pollution moved in. But now that the
environment is cleaner, the foxes have come home, one of the many wild animals that have moved into
urban areas around the world.
     "The number and variety of wild animals in urban areas is increasing," says Gomer Jones, president
of the National Institute for Urban Wildlife, in Columbia, Maryland. A survey of the wildlife in New
York's Central Park last year tallied the species of mammals, including muskrats, shrews and flying
squirrels. A similar survey conducted in the 1890s counted only five species. One of the country's
largest populations of raccoons (浣熊) now lives in Washington D.C., and moose (驼鹿) are regularly
seen wandering into Maine towns. Peregrine falcons(游隼) dive from the window ledges of buildings in
the largest U.S. cities to prey on (捕食) pigeons.
     Several changes have brought wild animals to the cities. Foremost is that air and water quality in many
cities has improved as a result of the 1970s pollution-control efforts. Meanwhile, rural areas have been
built up, leaving many animals on the edges of suburbs. In addition, urban wildlife refuges (避难处)have
been created. The Greater London Council last year spent￡750,000 to buy land and build 10 permanent wildlife refuges in the city. Over 1,000 volunteers have donated money and cleared rubble from derelict
lots. One evening last year a fox was seen on Westminster Bridge looking up at Big Ben.
     For peregrine falcons, cities are actually safer than rural cliff dwellings (悬崖栖息地). By 1970 the
birds had died out east of the Mississippi because the DDT had made their eggs too thin to support life.
That year, scientist Tom Cade of Cornell University began raising the birds for release in cities, for cities
afforded abundant food.
     Cities can attract wild animals without turning them harmful. The trick is to create habitats where they
can be self-sufficient but still be seen and appreciated. Such habitats can even be functional. In San
Francisco, the local government is testing different kinds of rainwater control basins to see not only
which ones retain (保持) the cleanest water but which will attract the most birds.

1. The first paragraph suggests that ________.

A. environment is crucial for wildlife            
B. tour books are not always a reliable source of information
C. London is a city of fox             
D. foxes are highly adaptable to environment

2. Which of the following is NOT a reason that wildlife is returning to the cities?

A. Food is plentiful in the cities.
B. Wildlife is appreciated in the cities.
C. Wildlife refuges have been built in the cities
D. Air and water quality has improved in the cities

3.The underlined word "tallied" in Para. 2 means ___________.

A. distinguished  
B. described
C. counted
D. excluded

4. It can be inferred from the passage that _________.

A. Londoners are putting more and more wild animals into their zoos.
B. Londoners are happy to see wild animals return to their city
C. Londoners are trying to move wild animals back to the countryside
D. Londoners have welcomed the wild birds, but found foxes a problem

5. What is the passage mainly about?

A. Wildlife returning to large cities
B. Foxes returning to London
C. Wild animals living in zoos
D. A survey of wildlife in New York

     Some 80 percent of graduate students in East China's Zhejiang province said in a survey they will give
up trying to find jobs in Beijing, Shanghai and Guangzhou, first-tier cities in China that have been
considered dream places for many, because of the untouchable home prices and high living costs.
     The Yangtse Evening Post conducted the survey among 50 job seekers who were attending Sunday's
job fair in Jiangsu for graduate students. The survey showed graduates are becoming more realistic in their job search despite the job market becoming better.
     The fair attracted more than 10,000 graduate students with 7,382 positions.
     "The pressure of buying a house in Beijing is unbelievable," said Wang Jian from Nanjing Normal
University, who acknowledged he had thought about finding a job in Beijing, Shanghai or Guangzhou, but
in the face of huge pressures, he has no choice but to be "realistic."
     People can have a very comfortable life in Nanjing with a monthly salary of between 3,000 yuan ($450) and 4,000 yuan, but in Shanghai, 5,000 yuan a month can only help you survive and buying a house will
remain a dream,
     A student from Nanjing University of Science and Technology said he just turned down an offer from a Shanghai company of 7,000 yuan a month because "living costs in Shanghai are too high."
     An unnamed male student from Nanjing University said he will try first-tier cities only if he can get a high salary. "I would go to Beijing only if I can earn 200,000 yuan a year," he said.
     "Beijing, Shanghai and Guangzhou once had the advantages that other cities don't have, but the high
housing prices and living costs make young people barely able to breathe," said Ren Leiming from the job
service center of Jiangsu's colleges and universities.
     "First-tier cities have plenty of talents that make it hard for people to be outstanding, and if you go work in smaller cities you can become a dominant player at your position much more easily," said Ren.

1. The majority of graduate students will give up trying to find jobs in the first-tier cities because
_____.       

A it is not easy to find jobs there .
B. home prices and living costs there are very high.
C .they can't make full use of their knowledge and skills there .
D. monthly salaries there are low compared with those in other cities .

2. Which of the following statements is TRUE about the job market now?

A. There are more job opportunities offered now
B The job markets are becoming more and more competitive .
C. Many graduate students are n't satisfied with the working conditions
D Companies and enterprises have stricter rules to take in graduate students .

3. We can learn from the news report that _____.          

A. In Shanghai, 5,000 yuan a month can only help you buy a luxury house.
B. The fair attracted more than 10,000 graduate students and laid-off workers  with 7,382 positions.
C. The Yangtse Evening Post conducted the survey among 50 personnel managers who were attending
Sunday's job fair in Jiangsu for graduate students.
D. A student from Nanjing University of Science and Technology turned down an offer from a Shanghai
company of 7,000 yuan a month

4. The words Ren said in the last paragraph mean _____.

A. people can't achieve more in first-tier cities.
B. people can easily be outstanding in smaller cities.
C. he would rather go to first-tier cities than smaller cities.
D. talents are more welcome in first-tier cities than smaller ones.

     A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the
goods or services of a company or a group of companies. Another purpose of a brand is to contrast
one company from another. The most important skill of professional marketers is the ability to create,
maintain, protect, and enhance the brands of their products and services. Branding has become so
important that today hardly any company or product is without one. Therefore, brand management is
an increasingly important element in marketing.
    Brand power refers to the relative strength of a company's brand in the minds of consumers, and can
influence consumers' choice of products. Brands are powerful to the extent that they give high brand
loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company's most important assets.
    High brand power provides a company with many competitive advantages. A powerful brand enjoys
a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the
brand, the company has more bargaining power when negotiating with retailers (零售商). And because
the brand name brings high credibility, a company with a strong brand can more easily launch new
products with the same brand name.
    Many companies use the advantage of a strong brand power strategically to expand their business.
When a company introduces an additional item with a new flavour, form, colour or package size in a
given product category and under the same brand name, it is called a line extension. Another strategy
is called brand extension. This involves the use of a successful brand name to launch new or modified
products in a new category, thereby employing brand recognition in order to increase sales of new
products.
     Brand recognition is certainly important. Because consumers often hold long-standing perceptions
about brands, high brand power ensure a company continued sales of its products.

1. What does the word "assets" in the 2nd paragraph mean?

A. points    
B. advantages    
C. aspects    
D. elements

2. All of the following statements are the advantages of a high brand power EXCEPT    that______.

A. a high brand wins the loyalty of consumers
B. a high brand usually sets a much higher price
C. it's easy for a high brand company to launch new products
D. a high brand company is more competitive when doing business with retailers

3. A brand extension ______.

A. happens when the company is developing a new product
B. means the expansion of a company's business in its established field
C. takes place when the company introduces a similar item but with a new colour
D. refers to the use of an established brand name to promote a new product in a new category

4. What might be the best title of this passage?

A. Brand Power              
B. Famous Brands
C. Company Brands          
D. Brand Products

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
     In America, seldom do you go anywhere without hearing a principle called WIN-WIN． 1
However, as time goes by, I have gradually comprehended the meaning of WIN-WIN principle- it is
the attitude of seeking mutual benefit．
     When I was little, I used to play Chinese checkers（跳棋）which include two basic tactics（战术）
: 2 The other is to block the passages of your rival. Players may apply these two totally different
approaches in the game, but the key for the player to win is to continuously create paths for him even
if his opponent may take advantage of it. 3 Meanwhile, some player may take another approach to
prevent his opponent from moving forward at all costs. By this he may get a short-term benefit, but
couldn’t fix attention on the final goal, thus he would never truly develop further．
     4 Its core is to achieve your objective while giving other people some benefits, so there is no real
loser. One example of applying the WIN-WIN principle is the voluntary system in the US. 5
    It is quite usual that some people are too selfish and never take other people’s interests into
consideration, while someone who really has courage to do something for the public is often called
"foolish" or "stupid". Actually helping other people can be of great delight to the helper, for he can also
learn something crucial for his life such as sympathy, care, devotion, etc. So only if you take other
people’s interests into earnest consideration can you assure your own gain．
A. Playing Chinese checkers really needs skill.
B. In the 1990s, a strategy called WIN-WIN became widespread in the western world.
C. It was important for me after I knew its meaning.
D. One is to create paths for yourself.
E. Most Americans advocate the spirit of social service and voluntary contribution.
F. It sounded strange to me at first.
G. Finally he can always reach the destination a few steps ahead of the other player.