【题目】阅读理解
What is the first thing you notice when you walk into a shop?The products displayed(展示)at theentrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad,the answer islikely to be no.But while ashop’s scent may not be outstanding compared with sights and sounds,it iscertainly there.And it isproviding to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent whichfloats through the fairly dark hall and out to the entrance,via scentmachines. A smell may be attractive but it may not just be used for fresheningair.One sports goods company once reposed that when it firstintroduced scent into its stores,customers’intensionto purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs,scent is justas important to a brand’s success as the quality of its window displays andgoods on sales.That is mainlybecause shopping is a very different experience to what it used to be.
Some years ago,the focus forbrand name shopping was on a few people with sales assistants’disprovingattitude and don’t-touch-what-you-can’t afford displays.Now the riseof electronic commerce(e-commerce)has opened up famous brands to a wideraudience.But whilee-shops can use sights and sounds,onlybricks-and-mortar stores(实体店)can offer afull experience from the minute customers step through the door to the momentthey leave.Another brandstore seeks to be much more than a shop,but rather a destination . And scent isjust one way to achieve this.
Now a famous store uses complex man-made smell to make sure thatthe soft scent of baby powder floats through the kid department,and coconut(椰子)scent in theswimsuit section.A departmentstore has even opened a new lab,invitingcustomers on a journey into the store’s windows to smell books,pots anddrawers,in search of their perfect scent.
(1)According to the passage,what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant.
B.Unique scents.
C.Soft background music
D.attractive window display.
(2)E-shops are mentioned in the passage to_____.
A.show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
(3)The underlined word“destination”in Paragraph 5 means_____.
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet
(4)The main purpose of the passage is to________.
A.compare and evaluate
B.examine and assess
C.argue and discuss
D.inform and explain

【题目】根据短文内容,从短文后的选项中选出能填人空白处的最佳选项。选项中有两项为多余选项。

While it is impossible to live completely free of stress, it is possible to prevent stress as well as reduce its effect when it can’t be avoided. 1

2When you are nervous, angry or upset, try releasing the pressure through exercise or physical activity. Running, walking, playing tennis, and working in your garden are just some of the activities you might try.

Take care of yourself 3If you easily get angry and can’t sleep well enough,or if you’re not eating properly, it will be more likely that you will fall into stressful situations. If stress repeatedly keeps you from sleeping, you should consult a doctor.

Make time for yourself Schedule time for both work and entertainment. Don't forget, play can be just as important to your overall well-being as work.4 Gowindow-shopping or work on a hobby. Allow yourself at least a half hour each day todo something you enjoy.

Make a list of things to do Stress can result from disorganization and a feeling that “there’s so much to do,and not enough time”.5 Therefore, you may not achieve anything.Instead,make a list of everything you have to do,then do one thing at atime, checking off each task as it is completed. Set out to do the most important task first.

A. Try physical activity.

B. Do whatever you like and want to do.

C. Trying to take care of everything at once can be too much for you.

D. You could smile to yourself in front of a mirror every day.

E. The following are suggestions for ways to deal with stress.

F. You should make every effort to eat well and get enough rest.

G. You need a break from your daily routine to just relax and have fun.

【题目】阅读理解
They wear the latest fashions with the most up-to-dateaccessories(配饰).Yet these arenot girls in their teens or twenties but women in their sixties and seventies.A generationwhich would once only wear old-fashioned clothes is now favoring the same highstreet looks worn by those half their age.
Professor Julia Twiggy, a social policy expert,said,“Women over 75are now shopping for clothes more requently than they did when they were youngin the 1960s.In the 1960sbuying a coat for a woman was a serious matter.It was anexpensive item that they would purchase only every three or four years—now youcan pick one up at the supermarket whenever you wish to.Fashion is alot cheaper and people get tired of things more quickly.” Professor Twiggy analyzed family expendingdata and found that while the percentage of spending on clothes and shoes bywomen had stayed around the same—about 5 or 6 percent of spending,the amount ofclothes bought had risen sharply.
The professor said,“Clothes arenow 70 percent cheaper than they were in the 1960s because of the hugeexpansion of production in the Far East.In the 1960sLeeds was the heart of the British fashion industry and that was where most ofthe clothes came from,but now almostall of our clothes are sourced elsewhere.Everyone isbuying more clothes but in general we are not spending more money on them.’’
Fashion designer Angela Barnard,who runs herown fashion business in London,said olderwomen were much more affected by celebrity style than in previous years.She said,“Whenpeople see stars such as Judi Dench and Helen Mirren looking attractive andfashionable in their sixties,they want tofollow them.Older womenare much more aware of celebrities.There’s alsothe boom in TV programmers showing people how they can change their look,and many of myolder customers do yoga to stay in shape well in their fifties.When I startedmy business a few years ago,my oldercustomers tended to be very rich,but now theyare what I would call ordinary women. My own mother is 6l and she wears thelatest fashions in a way she would never have done ten years ago.”
(1)It can be concluded that old women tend to wear the latest fashions today mainly because___________.
A.they get tired of themselves more quickly
B.TV shows teach them how to stay in shape
C. they feel much younger now
D.clothes are much cheaper than before
(2)What can we learn about old women in terms of fashion?
A.They are often ignored by fashion designers.
B.They are now mole easily influenced by stars.
C.They are regarded as pioneers in the latest fashion.
D.They are more interested in clothes because of their old age.
(3)Which is the best possible title of the passage?
A.Age Is No Barrier for Fashion Fans.
B.The More Fashionable,the Less Expensive.
C.Unexpected changes in Fashion.
D.Boom of the British Fashion Industry

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