Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public,and then they have sold audiences to advertisers.

An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons―the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs,especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,in?cluding many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars,business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.

Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computers. With such viewers,these programs don, t need high ratings to stay on the air.

(   ) 8. Television sport programs on weekend afternoons        .

A.  result in more sport events

B.  get more viewers to play sports

C.  make more people interested in television

D.  bring more money to the television networks

(   ) 9. Why would weekend afternoons become dead time without sport programs?

A.  Because there would be few viewers.

B.  Because the advertisers would be off work.

C.  Because television programs would go slow.

D.  Because viewers would pay less for watching television.
(   ) 10. In many families,men make decisions on        .

A. holiday    B. sports viewing
C. television shopping    D. expensive purchases
(   ) 11. The ratings are not important for golf and tennis programs because        .

A.  their advertisers are carmakers

B.  their viewers are attracted by sports

C.  their advertisers target at rich people

D.  their viewers can afford expensive cars 

(   ) 12. What is the passage mainly about?

A.  Television viewers are mostly male viewers.

B.  Rich viewers contribute most to television companies.

C.  Sports are gaining importance in advertising on television.

D.  Commercial advertisers are the major sponsors of sport events.

Pretoria, South Africa. Hundreds of swimmers are playing in the water along a South African beach. Suddenly a huge shark appears offshore and heads for the bathers. Before it can get close to the swimmers, the shark, for some mysterious reason, starts swimming parallel to the beach. Then it turns away from the shore and heads out to sea,leaving the swimmers untouched.

Such a scene will soon become common along shark infested(鲨鱼出没)shores. An electrical engineer from the University of Pretoria has developed an electrical system that repels(击退)sharks by controlling their movements. Confixsed by this action, the sharks end up turning away from the beach.

In this unusual shark repellent method, an insulated(绝缘的)cable is buried on the bottom of the sea around a beach from which people swim. When an electric current is sent through the cable, an electric field is produced in the water above the cable.

When the shark swims into the electric field, nerve cells just below the shark's skin detect the field. The electricity produces a reflex(反射)action in the shark's muscles, causing the dangerous animal with sharp teeth to swim parallel to the cable. Confused by increasing loss of control of its muscles, the shark suddenly changes its direction and heads seaward, away from the electric field.

In a test of the invisible new shark-repellent system,a cable was placed around a beach in St. Lucia,an island in the tropics. A protective net,which had been installed around the beach a long

 

time ago to keep sharks from swimmers, was left in place during the experiment.

When the electric field was left on for more than a year and a half,no sharks were found in the nets. However, when the power was turned off, 89 sharks ended up in the nets.

of many sharks,say biologists. Currently,thousands of sharks die each year when they become trapped in protective nets that surround holiday resorts in Africa and Australia. About 10 to 15 humans are killed by sharks annually.

(   ) 4. In the first passage, why doesn't the shark attack the swimmers?

A.   Because there are many swimmers in the water.

B.   Because the shark doesn't want to eat the swimmers.

C.   Because of some mysterious reason from the God.

D.   Because there is an invisible electric field confusing the shark.

(   ) 5. An electrical engineer from the University of Pretoria has developed                   -

A. a protective net    B. a new shark-repellent system

C. the electric field    D. an insulated cable

(   ) 6. An electric field is produced in the water above the cable       

A.   only when the shark swims into the electric field

B.   only when an insulated cable is buried on the bottom of the sea around a beach from which people swim

C.   only when an electric current is sent through the cable

D.   only when the sharks are trapped in protective nets

(   ) 7. Which of the following is NOT true according to the passage?

A.  Protective nets had been installed around the beach earlier than the new shark re?pellent system.

B.  This new kind of shark repellent system will take place of the protective nets.

C.  Thousands of sharks die and about 10 to 15 humans are killed by sharks each year in Africa and Australia since this new system was put into use.

D.  Using the electric wall method instead of nets to protect bathers would avoid the needless death of many sharks.

When a cat is frightened,its heart starts beating faster,its muscles get tense, and there are changes in the chemicals in its blood stream. If the danger continues, it will defend itself,or it will run away as fast as possible.

Something like this also happens to people. When we are excited, angry,scared or arousedf激起感情)by others' emotions, our bodies go through many physical changes, all of which make us more alert(警惕的)and ready to react. We also get ready to defend ourselves or run. Human beings,however,have a problem that animals never face. If we give way to our feelings and let them take over,we can get into trouble. Have you ever said something in anger―or hit somebody―and regretted it later? Have you ever shouted at a teacher,told somebody you were lonely, or said you were in love,and then wished later you had kept your mouth shut? It isn't always wise to express your feelings freely.

Does this mean that it,s smarter always to hide our feelings? No!If you keep your feelings  of anger, sadness, and bitterness hidden away or bottled up(掩饰)inside, your body stays tense. Physical illnesses can develop, and you can feel disturbed badly inside. It can actually be bad for your health.

You can try to treat emotions as if they were bananas in the cupboard. You can hide them and you can pretend they don't exist,but they'll still be around. And at last you'll have to deal with them,just like those bananas.

(   ) 1. By taking a cat as an example,the author wants to show us that       

A.  animals can't control their feelings

B.  people can't control their feelings

C.  people' s physical reactions are like those of animals in a way

D.  people, s bodies go through many physical changes in certain situations,too
(   ) 2. It's mentioned in the text that human beings get into trouble because        .

A.  we are not as alert as animals

B.  we sometimes can' t control our feelings

C.  we always do something wrong to other people

D.  we don't pay attention to our physical changes

(   ) 3. The author' s purpose in writing this article is to        .

A.  tell us that it's pretty good to keep our feelings inside

B.  give some advice on how to express our feelings freely

C.  make us deal with our feelings in a wise way

D.  make us know it isn't always good to express our feelings freely

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