When a consumer finds that an item she or he bought is faulty or in some other way does not the manufacturer's claims, the first step is to present the guarantee, or any other records which might help, at the store of purchase. In most cases, this action will results. , if it does not, there are various means the consumer may use to gain satisfaction.

A simple and common method used by many consumers is to complain directly to the store manager. , the “higher up” his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer's , supposing he or she has a just claim. Consumers should complain person whenever possible, but if they cannot get to the place of purchase, it is to phone or write the complaint in a letter.

Complaining is usually most effective when it is done but firmly, and especially when the consumer can what is wrong with the item in question. If this cannot be done, the consumer will best by presenting specific information as to what is wrong, by making general statements. For example, “The left speaker does not work at all and the sound coming out of the right one is unclear” is better than “This stereo does not work”.

The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the as politely and firmly as possible. If a polite complaint does not achieve the result, the consumer can go to a step . She or he can threaten to take the seller to court or report the seller to a private or public organization for protecting consumer's rights.

1.A. live up to B. keep up with C. look up to D. catch up with

2.A. know B. produce C. ask D. make

3.A. Instead B. Moreover C. Otherwise D. However

4.A. In conclusion B. In general C. In fact D. In reality

5.A. favor B. need C. benefit D. advantage

6.A. of B. for C. in D. to

7.A. possible B. important C. acceptable D. likely

8.A. politely B. rudely C. strictly D. comfortably

9.A. tell B. describe C. modify D. present

10.A. forgive B. fail C. work D. succeed

11.A. better than B. more than C. rather than D. other than

12.A. worry B. complaint C. curiosity D. suggestions

13.A. ordered B. devoted C. adapted D. desired

14.A. further B. more C. farther D. additionally

15.A. ready B. suitable C. good D. responsible

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful enterprisers. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad’s initials (I.K.) and the place where he grew up (‘E’ and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s goods included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its large stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to develop. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales went up. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A. needs large space to assembly furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad is the richest man in the world.

B. IKEA is the world’s largest furniture retailer.

C. The advantage of IKEA’s furniture is dissembling.

D. Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A. Indifferent B. Optimistic

C. Doubtful D. Pessimistic

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