题目内容
for the market. You might sell some to your neighbors and some to the local managers of the supermarket. But
in either case, you are producing for the market. Your efforts are being directed by the market. If people stop
buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel
worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores,
supermarkets, gas station and restaurants. Still you are buying from the market. When the local grocer hires
you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract (抽象的). But for each person or business that is making and selling
something, it is very concrete. If nobody buys your tomatoes, it won't be long before you get the message.
The market is telling you something. It is telling you that you are using energies and resources in doing
something the market doesn't want you to do.
B. Everything you do is producing for the market.
C. What is the market?
D. What the market can do for you.
B. attending a night school
C. printing a book
D. growing beans for sale
B. drive to the seaside for a holiday
C. look after your children
D. dine at restaurant
B. important
C. necessary
D. real
B. It provides you with everything you need
C. It tells you how to grow tomatoes
D. It helps you save money
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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