题目内容
完形填空(共10小题;每小题2分,满分20分)
阅读下面短文,掌握其大意;然后从21-30各题所给的A、B、C和D选项中,选出最佳选项,并在答题卡上将该项涂黑。
One factor that can influence consumers is their mood(情绪) state. Mood may be described ____21____ a temporary and mild positive or negative feeling that is generalized and not tied to any particular circumstance. Moods should be ____22____ from feelings which are usually much more stronger ____23____ to specific circumstances, and often conscious. In one sense, the effect of a consumer’s mood can be thought of in ____24____ the same way as our reactions to the ____25____ of our friends — when our friends are happy and “up”, that tends to influence us positively, but when they are “down”, that can have a negative impact on us. ____26____, consumers operating under a given mood state tend to react to stimuli(刺激因素) in a direction consistent with that mood state. Thus, for example, we should expect to see consumers in a positive mood state evaluate products in more of a ____27____ manner than they would when not in such a state. Moreover, mood states appear able to enhance(增强) a consumer’s memory.
Moods appear to be readily influenced by marketing ____28____. For example, the rhythm(节奏), pitch, and volume of music has been shown to influence behavior such as ____29____ of time spent in supermarkets or intention to purchase products. In addition, advertising can influence consumer’s moods which, in ____30____, are more likely to influence consumers’ reactions to products.
21. A. as B. about C. by D. with
22. A. developed B. discouraged C. divided D. distinguished
23. A. related B. referred C. attached D. associated
24. A. nearly B. much C. even D. still
25. A. signal B. gesture C. view D. behavior
26. A. Similarly B. However C. Therefore D. Besides
27. A. casual B. confident C. serious D. favorable
28. A. tendency B. techniques C. temperature D. operation
29. A. degree B. amount C. number D. range
30. A. turn B. total C. detail D. depth
21-25 ADABD 26-30 ADBBA
完形填空(共10小题;每小题2分,满分20分)
阅读下面短文,从短文后16—25所给各题的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。
The purpose of a letter of application is to help you to “sell” yourself. It should state 16 the job you want, and should tell what your abilities are and what you have 17 . It should be simple, personal and brief without leaving out any necessary fact.
In writing a letter of application, keep in 18 that the things a possible employer is most 19 to want to know about are your achievements and your aims. The opening paragraph is perhaps the most important part. If the first few sentences fail to draw the reader’s attention, the rest of the letter may not be read at all. Try to key your opening remarks to the needs or interests of your employer. For example, instead of beginning with “I saw your 20 in today’s paper,” you might say “I have made a careful study of your advertising during the past six months” or “I have made a survey in my neighborhood to find out how many housewives use your product and why they like it.”
Be clear about the kind of job for which you are now 21 . College graduates looking for their first positions often ask “What can I 22 in a letter? Employers want experience, which, naturally, no 23 has.” The answer is that everything you have ever done is experience.
It is important to write a good strong closing for your letter. 24 a specific request for an interview or give the possible employer something definite(明确的) to do or expect. An excellent idea is to enclose(内附) a stamped self-addressed envelope with your letter. That makes it 25 for a possible employer to get in touch with you.
| 16. | A. | clearly | B. | carefully | C. | obviously | D. | easily |
| 17. | A. | found | B. | done | C. | known | D. | heard |
| 18. | A. | brain | B. | sight | C. | order | D. | mind |
| 19. | A. | probable | B. | possible | C. | likely | D. | able |
| 20. | A. | advertisement | B. | report | C. | article | D. | introduction |
| 21. | A. | losing | B. | applying | C. | preparing | D. | fitting |
| 22. | A. | give | B. | supply | C. | mean | D. | provide |
| 23. | A. | worker | B. | owner | C. | beginner | D. | manager |
| 24. | A. | Make | B. | Ask | C. | State | D. | Get |
| 25. | A. | happier | B. | easier | C. | cheaper | D. | safer |