This advertisement is a/an example of their marketing strategyA. average B. specific C. typical D. flexible 题目和参考答案——青夏教育精英家教网—

题目内容

This advertisement is a/an______ example of their marketing strategy

A. average B. specific C. typical D. flexible

【解析】

试题分析：A. average平均的，B. specific明确的，C. typical典型的，D. flexible灵活的，句意：这个广告是他们市场策略的典型的例子。根据句意选C。

考点：考查形容词辨析

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Despite the great difficulty we had _____ out the plan, it paid off in the end.

A. carryingB. carriedC. to carryD. carry

It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.

The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.

Product

Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.

Place

There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?

Price

Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!

Promotion

How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.

1.What’s the best title for the passage?

A. How to start a business.

B. Starting a business soon.

C. Starting your own business.

D. Preparations for starting a business.

2.According to the author, the reason why most businesses fail is due to lack of ________.

A. a business plan B. a shop C. money D. successful businessmen

3.If you want to start a noodle shop, you should ________.

A. expect people to show much interest

B. research your noodles

C. let people try it at a low price

D. let children have a try

4.What does “If so” in Paragraph 4 refer to?

A. There are shops selling the goods like yours.

B. Many people pass by.

C. You should think about which type of person is going to buy what you sell.

D. You should spend the day on possible places.

5.You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?

A. 15 yuan.B. 5 yuan.C. 10 yuan.D. 50 yuan.

假如你是新华中学的学生李华，偶然看到在你市求学的美国学生Tom在网上发帖，要大家给他推荐一本学习汉语的书。你手头正好有一本合适的书可以借给他。请你给他发一封电子邮件，要点如下：

1．说明写信原因；

2．描述书的情况；

3．约定见面时间和地点。

注意：

1.词数：120 -150；

2．可适当增加细节，以使行文连贯；

3．开头和结尾已给出，不计入总词数。

Dear Tom,

I'm Ii Hua, a student of Xinhua Middle School._______________________________

___________________________________________________________________________

______________________________________________________________________________

Best wishes.

Yours

Li Hua

--- You hate Lee, don't you?

---______I just think he is a bit annoying.

A. That's right B. Not exactly C. By all means D. Never mind

They hope to turn our society into one ______ those in need can get help.

A. where B. which C. when D. who

One day, when I was working as a psychologist in England, an adolescent boy showed up in my office. It was David. He kept walking up and down restlessly, his face pale, and his hands shaking slightly. His head teacher had referred him to me. "This boy has lost his family," he wrote. "He is understandably very sad and refuses to talk to others, and I'm very worried about him. Can you help?" '

I looked at David and showed him to a chair. How could I help him? There are problems psychology doesn't have the answer to, and which no words can describe. Sometimes the best thing one can do is to listen openly and sympathetically.

The first two times we met David didn't say a word. He sat there, only looking up to look at the children’s drawings on the wall behind me. I suggested we play a game of chess. He nodded. After that he played chess with me every Wednesday afternoon - in complete silence and without looking at me. It's not easy to cheat in chess, but I admit I made sure David won once or twice.

Usually, he arrived earlier than agreed, took the chess board and pieces from the shelf and began setting them up before I even got a chance to sit down. It seemed as if he enjoyed my company. But why did he never look at me?

"Perhaps he simply needs someone to share his pain with," I thought. "Perhaps he senses that I respect his suffering." Some months later, when we were playing chess, he looked up at me suddenly.

"It's your turn," he said.

After that day, David started talking. He got friends in school and joined a bicycle club. He wrote to me a few times about his biking with some friends, an d about his plan to get into university. Now he had really started to live his own life.

Maybe I gave David something. But I also learned that one - without any words – can reach out to another person. All it takes is a hug, a shoulder to cry' on, a friendly touch, and an ear that listens.

1.When he first met the author, David________.

A. felt a little excited

B. walked energetically

C. looked a little nervous

D. showed up with his teacher

2.As a psychologist, the author_______ .

A. was ready to listen to David

B. was skeptical about psychology

C. was able to describe David's problem

D. was sure of handling David's problem

3.David enjoyed being with the author because he ______.

A. wanted to ask the author for advice

B. need to share sorrow with the author

C. liked the children's drawings in the office

D. beat the author many times in the chess game

4.What can be inferred about David?

A. He recovered after months of treatment.

B. He liked biking before he lost his family.

C. He went into university soon after starting to talk.

D. He got friends in school before he met the author.

5.What made David change?

A. His teacher's help.

B. The author's friendship.

C. His exchange of letters with the author.

D. The author's silent communication with him.

Meeting my uncle after all these year was an unforgettable moment ,_______I will always remember.

A. that B.one C.it D. what

There are a number of cases _______ family members or friends quarrel with each other and become enemies.

A. that B. which C. where D. when

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