阅读理解 (共5小题;每小题2分,满分10分)

根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

      1      Now that messages can go around the world at high speed,the world is becoming smaller and products can be sold everywhere.But it is true that the problems of international advertising—problems of language and culture—have become larger than ever.For example,Braniff Airlines wanted to advertise its fine seals,but when its advertisement was translated from English into Spanish,it told people that they could fly without wearing clothes!

    To avoid problems in translation,most advertisement firms are now writing completely new ads.In writing new ads,international advertisers must choose different methods of advertising for different countries.In some countries,an advertisement usually gives a description of the product

and explains why it is better than others.      2      But in Japan,the message is based more on situations and feelings than on words.For this reason,many television advertisements broadcast in Japan show people at a party,picnic,or in some other pleasant situations.They will

not say that a product is better than others.Instead,the goal will be to create a good feeling about

the product

                3      For instance,certain countries will not allow TV advertisements on Sundays,and others will not allow them for children’s products on any day.The world advertiser who does

not understand such laws aud customs will soon have problems.

    Finally,there is the choice of what to advertise.      4     So the best advertisement in the world means nothing if the product is not suitable for the market.Comparing such as McDonald’s in Hawaii,you will find Chinese food provided on the menu.If you stop at a McDonald’s in Germany,you can order a beer with your meal.

All of these products must be sold with the right kind of message      5      But no matter how difficult this job may be,it is very important for global advenrtisers to do it well.Knowing how to advertise in the world market can help companies for success.

A.People around the world have different likes and dislikes.

B.This is true in the United States,Britain,and Gemany

C.They just show how the product is made

D.In the advertising industry,selling products is the most important goal

E.International advertisers must also consider differences in laws and customs

F.It can be explained by a word,a passage,or even a picture

G.It can never be an easy job for advertisers to create message

Sometimes willpower is a lot like the television remote control — hard to find just when you want it most. Whether you’re trying to lose weight, stop smoking, get to the gym regularly,developing your sense of willpower is an important part of changing any behavior. ___【小题1】__. But there are ways to increase your willpower.
Don’t try to change your economic situation, win a promotion and lose weight all on the same morning. Establish one clear, specific goal and make a realistic plan for achieving it. Extra willpower sometimes requires extra energy, so don’t stretch yourself too thin. __【小题2】__.
Whatever your goal is, don’t expect to achieve it overnight. __【小题3】__ . If you are trying to kick a caffeine habit, start by replacing your morning cup of coffee with a glass of water, instead of vowing never to drink coffee again. Congratulate yourself on the small achievements that will pave the way toward a larger one. These successes help your willpower grow.
__【小题4】__. Ask friends, family or colleagues for assistance and tell them exactly how they can help. If your credit card bills have increased sharply, for instance, let friends know that you are cutting back on expenses. Suggest having a common dinner instead of meeting at an expensive restaurant. Find a support group or organization related to your goal and attend their meetings. You can get valuable advice, understanding and information.
If possible, change your environment to encourage positive behavior. Want to get in shape? Keep an extra set of workout clothes in your office as a reminder to stop by the gym on the way home. Quitting smoking? __【小题5】__.

A.Change your environment to change your life
B.Real success takes time.
C.Avoid bars or restaurants where you might be attracted to light up.
D.Changing your behavior requires more than willpower.
E. Improve your willpower by a support network.
F. Breaking a bad habit or forming a new and healthy one can be difficult.
G. Focus on one goal at a time.

Sometimes willpower is a lot like the television remote control — hard to find just when you want it most. Whether you’re trying to lose weight, stop smoking, get to the gym regularly,developing your sense of willpower is an important part of changing any behavior. ___1.__. But there are ways to increase your willpower.

Don’t try to change your economic situation, win a promotion and lose weight all on the same morning. Establish one clear, specific goal and make a realistic plan for achieving it. Extra willpower sometimes requires extra energy, so don’t stretch yourself too thin. __2.__.

Whatever your goal is, don’t expect to achieve it overnight. __3.__ . If you are trying to kick a caffeine habit, start by replacing your morning cup of coffee with a glass of water, instead of vowing never to drink coffee again. Congratulate yourself on the small achievements that will pave the way toward a larger one. These successes help your willpower grow.

__4.__. Ask friends, family or colleagues for assistance and tell them exactly how they can help. If your credit card bills have increased sharply, for instance, let friends know that you are cutting back on expenses. Suggest having a common dinner instead of meeting at an expensive restaurant. Find a support group or organization related to your goal and attend their meetings. You can get valuable advice, understanding and information.

If possible, change your environment to encourage positive behavior. Want to get in shape? Keep an extra set of workout clothes in your office as a reminder to stop by the gym on the way home. Quitting smoking? __5.__.

A.Change your environment to change your life

B.Real success takes time.

C.Avoid bars or restaurants where you might be attracted to light up.

D.Changing your behavior requires more than willpower.

E. Improve your willpower by a support network.

F. Breaking a bad habit or forming a new and healthy one can be difficult.

G. Focus on one goal at a time.

 

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