ÌâÄ¿ÄÚÈÝ
12£®Äã½ÓÊÜÁËУ±¨µÄÑûÇ룬ΪÆäÓÃÓ¢ÓïдһƪÈËÎï½éÉÜ£®[д×÷ÄÚÈÝ]
Çë¸ù¾ÝÒÔϱí¸ñµÄÐÅÏ¢£¬½éÉÜһλÃûÈË£®
| ÐÕÃû | ¹ÜÚÓÒµ |
| ±ÊÃû | ĪÑÔ |
| Ö°Òµ | ×÷¼Ò |
| ´ú±í×÷Æ· | ¡¶ºì¸ßÁ»¼Ò×å¡·¡¶¾Æ¹ú¡·¡¶ÉúËÀÆ£ÀÍ¡·µÈ |
| Ö÷Òª½±Ïî | 2012Äêŵ±´¶ûÎÄѧ½± |
| ŵ±´¶û½±ÆÀίµÄ¹Ûµã | ĪÑÔµÄ×÷Æ·½«Ðé»ÃÏÖʵÖ÷ÒåÓëÃñ¼ä¹ÊÊ¡¢ÀúÊ·Óëµ±´úÉç»áÈÚºÏÔÚÒ»Æð |
| ĪÑÔ±¾È˶Իñ½±µÄ¿´·¨ | 1¡¢»ñ½±ÀíÓÉ£º 1£©×÷Æ·ÖеÄÎÄÑ§ËØÖÊ´ò¶¯ÁËŵ½±ÆÀί£» 2£©×÷Æ·Õ¹ÏÖÁËÖйú¶ÀÌØµÄÎÄ»¯ºÍ·çÇ飻 3£©Õ¾ÔÚÁËÈËÐԵĽǶȣ¬³¬Ô½Á˵ØÇøºÍÖÖ×åµÄ¾ÖÏÞ£» 2¡¢»ØÓ¦ÖÊÒÉ£º ¸ÐлÖÊÒÉËûµÄÈË£¬ÈÃËû½øÒ»²½Á˽âÁË×Ô¼ºµÄÓŵãºÍȱÏÝ£® |
[д×÷ÒªÇó]
Ö»ÄÜÓÃ5¸ö¾ä×Ó±í´ïÈ«²¿ÄÚÈÝ
[ÆÀ·Ö±ê×¼]
¾ä×ӽṹ׼ȷ£¬ÐÅÏ¢ÄÚÈÝÍêÕû£¬ÆªÕÂÁ¬¹á£®
·ÖÎö ±¾ÆªÊéÃæ±í´ïÊôÓÚͼ±íÀà×÷ÎÄ£¬¸ù¾ÝÌáʾÐÅÏ¢ÌÖÂÛÓÃÓ¢ÓïдһƪÈËÎï½éÉÜ£¬Ð´×÷ʱעÒâÒÔϼ¸µã£º1¡¢×ÐϸÔĶÁÓйØÌáʾ£¬ÅªÇåÊÔÌâÌṩµÄËùÓÐÐÅÏ¢£¬Ã÷È·¼¸¸öÒªµã£º·Ö±ð´ÓÐÕÃû£¬Ö°Òµ£¬´ú±í×÷Æ·£¬Åµ±´¶û½±ÆÀίµÄ¹Ûµã£¬ÄªÑÔ±¾È˶Իñ½±µÄ¿´·¨µÈ·½Ãæ½éÉÜĪÑÔ 2¡¢Í¼±íÊÇÎÄÕµÄ×ÜÌå¿ò¼Ü£¬ÒªÔÚͼ±íµÄ·¶Î§ÄÚ½øÐзÖÎö¡¢¹¹Ë¼ºÍÏëÏó£®ÒªÒÀ¾ÝÌáʾÇé¾°»ò´ÊÓ°´ÕÕÒ»¶¨Âß¼¹ØÏµÀ´Ð´£®±¾ÎÄд×÷ʱ¿ÉÒÔ°´ÕÕÒªµãËù¸øµÄ˳Ðòд£®3¡¢¸ù¾ÝÒª±í´ïµÄÄÚÈÝÈ·¶¨¾ä×ÓµÄʱ̬¡¢Óï̬£®4£®×¢ÒâʹÓø߼¶´Ê»ãºÍ¾äʽ£¬ÒÔÔö¼ÓÎÄÕµÄÁÁµã£®
¡¾ÁÁµã˵Ã÷¡¿±¾ÎĽṹ½ô´Õ£¬²ã´Î·ÖÃ÷£¬¶øÇÒʹÓÃÁ˶àÖÖ±í´ï£ºthe contemporary societyµ±´úÉç»á£»BesidesÁíÍ⣻the perspective of humanismÈËÐԵĽǶȣ»On the other handÁíÒ»·½Ã棻in terms of¹ØÓÚ£»expressed his gratitude ±í´ï¸Ð¼¤Ö®Ç飻strengths and weaknesses³¤´¦ºÍ¶Ì´¦
½â´ð Mo Yan£¬whose real name is Guan Moye£¬is a writer with many famous novels£¬the best of which include Red Sorghum Clan£¬The Republic of Wine and Life and Death Are Wearing Me Out and so on£®£¨¸ß·Ö¾äÐÍ£©Mo Yan has been awarded the 2012 Nobel Prize for Literature by the Nobel Prize Committee who think that the works by Mo Yan have merged hallucinatory realism with folk tales£¬and history with the contemporary society£®£¨¸ß·Ö¾äÐÍ£©In Mo Yan's opinion£¬he has been granted this honor for the following reasons£¬the first being that the literary quality of his works has impressed the members of the Nobel Prize Committee£®Besides£¬his works present the unique cultures and customs of China to the world£¬and at the same time he has written his novels from the perspective of humanism£¬which has gone beyond the limit of countries and races£®£¨¸ß·Ö¾äÐÍ£©On the other hand£¬in terms of the view held by some people that he does not deserve the prize£¬he has expressed his gratitude to them£¬as they remind him of his strengths and weaknesses£®£¨¸ß·Ö¾äÐÍ£©
µãÆÀ Ó¢Óïд×÷ÊÇÒ»ÏîÖ÷¹ÛÐÔ½ÏÇ¿µÄ²âÊÔÌ⣮Ëü²»½ö¿¼²éѧÉúµÄд×÷»ù´¡¶øÇÒ»¹¿¼²éѧÉúÔÚд×÷¹ý³ÌÖÐ×ÛºÏÔËÓÃÓïÑÔµÄÄÜÁ¦£®ÔÚ׫дʱҪעÒâÖ÷νÓïÒ»Ö£¬Ê±Ì¬ºôÓ¦£¬ÓôÊÌùÇеȣ®ÒªÌá¸ßÓ¢Óïд×÷ˮƽ£¬ÐèÒªÁ½·½ÃæµÄѵÁ·£ºÒ»ÊÇÓïÑÔ»ù´¡·½ÃæµÄѵÁ·£¬ÒªÓÐÔúʵµÄÔì¾ä¡¢·ÒëµÈ»ù±¾¹¦£¬¼´Óôʷ¨¡¢¾ä·¨µÈ֪ʶÔì³öÕýÈ·ÎÞÎóµÄ¾ä×Ó£»¶þÊÇд×÷֪ʶºÍÄÜÁ¦ ·½ÃæµÄѵÁ·ÒÔÕÆÎÕд×÷·½ÃæµÄ»ù±¾·½·¨ºÍ¼¼ÇÉ£®
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods£®A few such cases are given below£®
1£®Parachute Coconut Oil vs£®V£®V£®D£®Gold
Some time back£¬the producer of V£®V£®D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles £¨the reference was to Parachute coconut oil£© was suitable only for un-natural hair£®
2£®Tata Salt vs£®Captain Cook
Tata salt was first iodised £¨µâ´¦Àí£© salt marketed by an Indian Company£®It has been enjoying a good and steady market£®Captain Cook£¬another producer of iodised salt£¬who entered the market later£¬had to adopt some strategy to get control of the market£®The TV advertisement of Captain Cook stressed on¡®Free flow'of their salt when transferred to a container£®The producer of Tata Salt retaliated £¨±¨¸´£© by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution£®
3£®Pepsi vs£®Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996£®When the cricket series was on£¬the marketers of Pepsi constantly advertised on TV£®Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it£®
4£®Horlicks vs£®Complan
Sometime back£¬the TV advertisement of Complan£¬a health drink directly attacked Horlicks£¬which has been in the market for several decades£®The claim of Complan was that their brand £¨which according to them was Brand C£© has a higher percentage of ingredients £¨²ÄÁÏ£© compared to Brand H £¨reference was nothing but to Horlicks£©£®
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors£®This£¬certainly£¬is not a healthy trend£®
Any marketer should only speak about his products and not about his competitors'products£®The awareness of consumers has certainly increased over the years and they are no longer easily taken in£®There are many consumer products like salt£¬oil shaving blades etc£®But one thing for sure is that offering the same product in a different container will not make the product different£®
Mass media like Radio£¬Television and newspaper should not allow advertisements that tell lies£®Legal regulations£¬in this regard£¬should also be made stricter£®
| Comparison of the past and the present | ||
| In the past | At present | |
| A technique mainly used for offering £¨66£© information | A trick used as a means of unfair £¨67£© competition | |
| Unhealthy trend of the £¨68£© misuse of advertisement | ||
| £¨69£© Cases/Examples given | Products | Wrong £¨70£© practice£¨s£© |
| V£®V£®D£®Gold | l No product of the kind could £¨71£© match it£® | |
| Captain Cook | l Captain Cook stressed on their"free flow"when their product was put into a container£® | |
| Tata Salt | l Tata salt warned consumers to be £¨72£© cautious/careful£® | |
| Pepsi | l Too much advertisement on TV seemed to say that Pepsi was the cricketers'£¨73£© favorite£® | |
| Complan | l Complan claimed that their product was much £¨74£© richer in ingredients£® | |
| Solutions | Only £¨75£© qualityof products is allowed to be mentioned in the advertisement£®Stricter laws should be made to protect every producers'and consumers'benefits£® | |
These two special days are celebrated in many different ways£®On Mother's Day people wear carnations£®A£®red one stands for a living mother£®A£®white one shows that the mother is dead£®Many people attend religious services£¨×Ú½ÌÒÇʽ£©to honor parents£®It is also a day when people whose parents are dead visit their graves£¨·Ø£©£®On these days£¬families get together at home and in restaurants£®They often have outdoor BBQs for Father's Day£®These are days of fun and good feelings and memories£®
Another tradition is to give cards and gifts£®Children make them in school£®Many people make their own presents£®These are valued more than the ones bought in stores£®It is not the value of the gift that is important£¬but it is"the thought that counts"£®Greeting card stores£¬florists£¬candy makers£¬bakeries£¬telephones companies and other stores do a lot of business during these holidays£®
£¨71£©Two special days
| Types | ¡ñMother's Day ¡ñ£¨72£©Father's Day |
| £¨73£©Aim/Purpose | to show love and respect for parents£® |
| Common points | offer a chance to think about £¨74£©the changing roles |
£¨75£©ways of celebrating | ¡ñwearing carnations on Mother's Day£® ¡ñ£¨76£©attendingreligious services to honor parents£® ¡ñ£¨77£©visitingparents'graves ¡ñ£¨78£©getting togetherat home and in restaurant£® ¡ñ£¨79£©having outdoor BBQs |
| £¨80£©Tradition | Giving cards and gifts to parents£® |
| ±¨Ö½Ãû³Æ¼°Ê¹ÓÃÓïÑÔ | 21st Century Ó¢Îı¨Ö½ |
| ³ö°æµØµã¼°³ö°æÖÜÆÚ | ±±¾© ÿÖÜÒ»ÆÚ |
| °æÃæÄÚÈÝ | ÿÖÜÐÂÎÅ¡¢½ñÈÕÊÀ½ç¡¢ÓïÑÔ¿ÎÌã¬ÌåÓýÓëÒôÀÖ¡¢Ñ§Éú±¨µ¼ |
| ÌØÉ« | ͼÎIJ¢Ã¯ |
| Ä¿µÄ | ѧϰӢÓï´Ê»ã£¬Ìá¸ßÓ¢Óïˮƽ£¬»ñÈ¡¸÷ÖÖÐÅÏ¢ |
| Ч¹û | ¹ãΪÈËÖª£¬ÉîÊÜϲ°® |
| A£® | one | B£® | who | C£® | the one | D£® | that |
-That's right£®__________£®£¨¡¡¡¡£©
| A£® | Something is better than nothing | |
| B£® | Many hands make light work | |
| C£® | The more£¬the happier | |
| D£® | The sooner begun£¬the sooner done |