Question

第五部分: 书面表达 (满分25分)

2010年央视春晚的广告收入创新高，但节目中的植入广告引发了热议。最近，某网站举行了一次题为“对今年春晚植入广告的态度”的调查，请根据以下饼图(pie chart)所示信息用英语写一篇短文，并提出你自己的看法。

 

注意：   

1. 对所给提示，不要简单翻译，可适当增加细节，使行文连贯。

2. 词数150左右。开头已给出，不计入总词数。

3. 植入广告: product placement

The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.

Answer 1

One possible version:

The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.

As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programmes naturally. And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself.

However, among the people surveyed, more than one third of them complain that the product placement has nothing to do with the programmes. 25% of them even feel hurt seeing so much of it. Furthermore, the rest 10% hold the view that great harm has been done to the  image of CCTV.

From the chart we can draw a conclusion that most of the people surveyed are against product placement in the programmes. In my opinion, product placement nowadays is almost unavoidable, but it should not damage the art of the show and should take the audience’s feelings into account.   (151 words)