I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小题1】From the dialogue between the author and the son, we can infer that ____-

A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
【小题2】We can learn from th^ passage that     '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
【小题3】The underlined word "buck" in the last paragraph probably means _____.
A.supportB.resistC.advertiseD.learn
【小题4】What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.

The following are the world-renewed attractions in London, so don’t miss them while touring there.

Shakespeare’s Globe

Shakespeare’s Globe, which officially opened in 1997, is a reconstruction of the Globe Theatre, built in 1599, and brings Shakespeare’s world to life. As a visitor to the exhibition,you’ll discover how shows were produced in the theatres during Shakespeare’s time. The guide-storytellers take you on a fascinating half-hour tour.

Price: Adult £9.00;Child(5-15) £6.50;  Student £7.50;  Under 5 FREE.

The Tower of London

The tower, nearly 100 feet high, with walls 15 feet thick, was built in the early 1080s. King Henry Ⅲ made this tower his home. King Edward V and his younger brother were murdered inside by their uncle. Queen Elizabeth I was shut up in the tower for two months by her half sister Mary who felt that her throne(王位)was being threatened(威胁). In 1603, part of the tower became a museum.

Price: Adult £16.50; Child (5-15) £9.50; Under 5 FREE; Student £13.50; Family (two adults with three children) £46.00.

Banqueting(宴会) House

Banqueting House is the remains of Whitehall Palace which was built in 1529 and was home to the English kings. It was destroyed by fire. Famous for its architecture and painting, the building is also known for being the scene of Charles I’s execution(处决)。

Price: Adult £4.50; Child £2.25; Student (with ID) and senior citizen (60+) £3.00; Under 5 FREE.

Tower Bridge Exhibition

Tower Bridge has stood over the River Thames in London since 1894 and is one of the finest, most recognizable bridges in the world. At the Tower Bridge Exhibition you can enjoy breath-taking views from the high-level walkways and learn about the history of the bridge and how it was built. You can then visit the Victorian engine rooms, home to the original steam engines that used to power the bridge.

Price: Adult£6.00; Child (5-15) £3.00; Under 5 FREE; Senior citizen(60+) £4.50; Student£4.50.

1.Which of the following places has the longest history?

A. Whitehall Palace.                      B. The Globe Theatre.  

C. The Tower of London.                  D. Tower Bridge.

2.If two parents with their 4-year-old son visit Tower Bridge, they should pay      .

   A. £12          B. £15              C. £9              D. 16

3. Queen Elizabeth I was shut up in the tower for two months by Mary mainly because        .

A. Mary didn’t like her                  

B. she tried to steal Mary’s treasure

C. Mary feared she would become the Queen 

D. she intended to murder Mary

4.How many places used as a king’s home are mentioned in this passage?

A. One.           B. Two.               C. Three.             D. Four.

 

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