题目内容
ways,were still the delight of children everywhere.
Theodore Roosevelt's Presidency marks the beginning of the "Teddy Bear". In the year
1902,toy bears were named "Teddy" after the president's nickname.The Teddy Bear became
known worldwide,and is still known and loved today.It was only a few years later that the
Teddy Bears were mass produced.
In 1913,an item called the Erector Set was invented.It was a steel,motorized toy that
children could use to build models of anything.Its creator was A.C.Gilbert,a medical doctor.
Charles Pajeau created a similar wooden set called Tinker Toys in the year 1914.Tinker
Toys were made for younger children.
Raggedy Ann dolls first came on the scene after newspaper cartoonist Johnny Gruelle
reproduced the doll he made for his daughter.That was in 1915.
The following year,an architect's son named John Lloyd Wright,invented Lincoln Logs,
which were interlocked to make structures.
Two years after Mickey Mouse was created,stuffed(填塞)Mickey Mouse dolls were
made by Charlotte Clark.This was the start of Disney merchandise.
The yoyo became popular in the United States after Donald Duncan bought a yoyo
company in 1929.
The ViewMaster,a three dimensional viewer,was developed by a camera enthusiast
named William Gruber.The toy became popular when Gruber licensed Disney characters
to make still,3D images from Disney movies and television programs.
Finally,in 1940,model airplanes were mass produced.They started out as a way for
manufacturers to sell planes to the military,but later caught on as a toy.
The toys that we know and love today have had their roots from these ancient times.
Isn't it interesting to know that if it hadn't been for all these creative people,most of the
games you know today would never have been?
B.To be easily pronounced by children.
C.To meet the advertisers' needs.
D.To memorize President Theodore Roosevelt.
B.Material used.
C.Themes.
D.Price.
B.After Gruber licensed Disney characters.
C.Two years after Mickey Mouse was created.
D.When Disney merchandise was started.
B.some toys created in ancient times now disappear
C.creativity exists in every field all the time
D.toys nowadays are totally different from those in ancient times
B.The history of Disney characters.
C.Toys in the early 1900s.
D.The financial meaning of toys.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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