题目内容

Tennis is a ___ invented by an Englishman a hundred years ago.

A. game   B. play   C. sports  D. match

A

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Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons       .

A．result in more sport events
B．get more viewers to play sports
C．bring more money to the television networks
D．make more people interested in television
【小题2】Why would weekend afternoons become dead time without sport programs?
A．Because there would be few viewers
B．Because the advertisers would be off work
C．Because television programs would go slowly
D．Because viewers would pay less for watching television
【小题3】In many families, men make decisions on        .
A．holiday tripsB．sports viewing
C．television shoppingD．expensive purchases
【小题4】The ratings are not important for golf and tennis programs because         .
A．their advertisers are carmakers
B．their viewers are attracted by sports
C．their advertisers target at rich people
D．their viewers can afford expensive cars
【小题5】.What is the passage mainly about?
A．Television ratings are determined by male viewers.
B．Sports are gaining importance in advertising on television.
C．Rich viewers contribute most to television companies.
D．Commercial advertisers are the major sponsors of sport events.

Sports play an important role in British life. The most popular sport is football. Cricket is also popular in England, but is less important in the other home nations. Rugby union and rugby league are the other major team sports. Tennis is the most important sport for the two weeks of the Wimbledon Championships(温布尔登网球锦标赛)

Football

The modern global game of football developed from traditional British football games in the 19th century. Club football is organized separately in each of the home nations. English football has a league system which combines thousands of clubs. Scotland has a similar but smaller club football structure. The top level league in Wales is the league of Wales. In Northern Ireland the main league is the Irish Football League.

Each season the most successful clubs from each of the home nations qualify for(使…具有…的资格) the two Europe wide club competitions organized by UEFA(欧足联), the UEFA Champions League and the UEFA Cup.

Cricket

Cricket was invented in England. It is regarded as England’s national summer game and it is probably the second most widely covered sport.

There are eighteen professional country clubs, seventeen of them in England and one in Wales. Each summer the country clubs compete in the first class Country Championship, which consist of two leagues of nine teams and in which matches are played over four days.

Rugby

Like football, rugby union and rugby league both developed from traditional British football games in the 19th century. For much of the 20th century there was great antagonism between rugby leagues, which was a mainly working class game based in the industrial areas of northern England, and rugby union, which is a mainly middle class game in England, and is also popular in the other home nations.

Tennis

Tennis is yet another sport which originated in the United Kingdom and the governing body of the sport is the LTA(草地网球协会). However, no British man has won Wimbledon since 1936 and no British woman since 1977. The only British players of either sex to reach the world top 50 in recent years are Greg Rusedski, who learnt his tennis in Canada, and Tim Henman and Andrew Murray ,who did not pass through the LTA system either.

1.What do we know about football?

A．The top clubs represent the UK in the two Europe competitions.

B．Football is a newly-invented game in England

C．The top level league in England is the Irish Football League

D．Club football is an organized union in the UK.

2.From the passage we can learn      .

A．There exist all professional county clubs in England.

B．Rugby leagues was enjoyed by middle class

C．Tennis is in the charge of LTA

D．Greg Rusedski did not pass through the LTA system.

3.The underlined “antagonisim” in the sixth paragraph probably means     .

A．preference        B．friendliness        C．similarity          D．opposition

4.From what can we read the passage?

A．tour guidebook                         B．book review

C．news report                           D．news magzine

 

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

     An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

    Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

     Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons        .

A. result in more sport events

B. get more viewers to play sports

C. bring more money to the television networks

D. make more people interested in television

2.Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work

C. Because television programs would go slowly

D. Because viewers would pay less for watching television

3.In many families, men make decisions on         .

A. holiday trips           B. sports viewing

C. television shopping      D. expensive purchases

4.The ratings are not important for golf and tennis programs because          .

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

5..What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Sports are gaining importance in advertising on television.

C. Rich viewers contribute most to television companies.

D. Commercial advertisers are the major sponsors of sport events.

 

Chinese tennis player Li Na didn’t win the Australian Open Championship on Saturday, but she still made the history books.

   Li, who lost to Kim Clijsters of Belgium in three sets (3-6, 6-3, 6-3), is the first player from China to make it to a Grand Slam final.

   The boss defeated a bit of the feel-good story for China and for Li, who on Thursday defeated No. 1 player Caroline Wozniacki in the semifinals in Melbourne. Li is ranked fifth.

   In an interview Li said she was proud of her effort. “I think I play great tennis,” she said. “ I mean, she plays better than me. After the match, I make a joke: tennis should only play one set.”

   Bai Yan, a member of China’s men’s national team member and Li Na’s friend, said the loss was disappointing, but still a bright starting point.

   “To tell you the truth I feel a little bit down, all of us. But you know she is still the best, and she’s still our hero in everybody’s eyes,” said Bai. “This is just the start.”.

   Win or lose, Li’s appearance in the Australian Open finals was seen as a major victory for tennis in China, where badminton and table tennis rules.

   Fans across China gathered to watch the match. Li’s mother joined fans at a restaurant in her hometown of Wuhan. In Bejing, fans crowded together to watch China’s national tennis match.

   “ Tennis is still relatively a new sport in China,” said Michael Chang, the Chinese-American who was the first Asian grand slam champion, in an interview with CNN. “ To be able to see Li Na have as much success as she has… this could be the start of something very special for tennis in China.”

   “Li will definitely change the sport of tennis in China and that is a great thing,” Chang said.

1. What’s the main idea of the passage?

   A. Chinese tennis star Li Na’s tennis career.

   B. A fierce tennis match at Australian Open.

   C. Chinese tennis star made history at Australian Open.

   D. Chinese tennis remained to be tested and challenged.

2. Which is true according to the passage?

A. Li Na’s failure let the Chinese down.        

B. Li Na ranked fifth at Australian Open.

C. LI Na’s mother attended the match with her.   

D. Li Na made a new starting point of China

3.What’s the meaning of the underlined words “tennis should only play one set” (Para 4)?

   A. Li Na was not satisfied with the rule of tennis match.

   B. Li Na was not satisfied with her own performance.

   C. Li Na had a bad opinion of Clijsters.

   D. Li Na took pride in her effort.

4.According to what Chang said in the last two paragraphs, we can imply that ________.

   A. it’s normal that Li Na failed because tennis is a new sport in China

   B. Li Na has the advantage to change tennis sport in China

   C. China still falls behind other countries in tennis sport

   D. Li Na has great difficulty in defeating others because of weak ability

 

Chinese tennis is entering a golden time. In recent years there has been an explosion of __36__ female tennis players bursting onto the global scene. And this couldn’t have come at a _37_ time with the 2008 Beijing Olympics .

These young girls have ­_38__ strong will and talent. _39  the way is Li Na, who may have the _40_name in women’s tennis, but she has a big reputation. Li Na is China’s top ranked player and the first to have _41_into the world’s top 20.

After _42_ nearly six months of the season with a serious injury, the 25-year-old_ 43_ an impressive comeback by winning the Australian Women’s Hardcourt Tennis Championships.

In the world of professional tennis, Li’s refreshing sense of humor proved to be a hit both on and _44_ the court.

“My husband said he had a special gift for me _45_I won,” Li Na said after lifting the prize cup. “That’s _46__ I tried so hard today. I wanted a special gift.”

The Wuhan girl __47_ tennis at the age of eight after being discovered by a coach who had   _48_ her playing badminton. After years of hard training, Li Na turned __49_ in 1999 and has become one of the most successful Chinese tennis players.

With her solid groundstroke and aggressive mindset, she _50  the first Chinese tennis player to win a WTA Tour _51_. Then two years later, she was the first Chinese to make   __52_ into the last 16 of Wimbledon, which led to her being _53_ number 16 in the world last January.

Li is now looking forward to winning a _54_at the Olympics. “The Olympics are very important for us, ” she said. “I am more motivated after my recovery _55_ I feel my desire for the Olympics is bigger than ever before.”

1..

A．pleased          B．talented         C．excited          D．interested

2..

A．good            B．better          C．best             D．well

20080801
 
3..

A．much            B．either           C．both             D．some

4..

A．Knowing          B．Leading          C．Showing          D．Finding

5..

A．biggest          B．longest          C．smallest         D．shortest

6..

A．broken           B．walked           C．dropped          D．changed

7..

A．playing          B．wasting          C．sparing          D．missing

8..

A．returned         B．made             C．kept             D．brought

9..

A．over             B．off              C．in               D．around

10..

A．unless           B．if               C．whether          D．that

11..

A． what            B．how              C．because          D．why

12..

A．went on          B．met with         C．took up          D．set out

13..

A．spotted          B．heard            C．minded           D．persuaded

14..

A．competitor       B．player           C．professional     D．coach

15..

A．found            B．became           C．got              D．helped

16..

A．event            B．team             C．project          D．race

17..

A．one              B．this             C．that             D．it

18..

A．praised          B．ranked           C．received         D．announced

19..

A．reward           B．score            C．gold             D．prize

20..

A．and              B．or               C．but              D．while

 

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