题目内容

Why Doesn't Anybody Copy Apple?
Apple’s products are the envy of the world. They have been amazingly successful and are widely imitated, if not copied. The minute Apple launches a product, everyone knows how to compete．This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple's products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple's success cannot be copied because it is a magical process.
There is a great deal of evidence for the first assumption. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, and it's not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation（革新）and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The fabulous part of this assumption is the " chief-sorcerer" theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells．
What about Apple's own opinion of what makes it tick? Tim Cook refers to a great team and integration（一体）of hardware, software and services as unique Apple advantages. It's a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no "move the Earth" feeling to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it's not a formula. It's complex, it's subtle, but it's not magic. It's a process that requires a degree of faith and courage

1.
When a new product of Apple comes out, often it _________
1. A.
  ruins an industry dramatically
2. B.
  puts itself in an unbeatable position
3. C.
  starts a revolution of an industry
4. D.
  is soon overtaken by imitated products
2.
According to the passage, other companies don't "copy being Apple" because_________
1. A.
  Apple is not a successful company
2. B.
  they have no access to relevant resources
3. C.
  it's hard to find a magician like Steve Jobs
4. D.
  being Apple takes more than time and efforts
3.
We can infer from Para. 5 that _________
1. A.
  other companies are dedicated to integration
2. B.
  Apple itself is fully aware of its unique advantages
3. C.
  Apple will hold the leading position in this industry
4. D.
  other companies don't have an extraordinary team as Apple does
4.
What does the author think of Tim Cook's statement?
1. A.
  Neutral
2. B.
  Disappointing
3. C.
  Indifferent
4. D.
  Acceptable

CDCD
试题分析：文章介绍现在苹果的新产品一出现，就会开始一场行业的革命。很多公司模仿苹果，但是没有人想做苹果，因为这需要时间精力，Tim Cook认为苹果在这个行业中会处于领导的地位。
1.细节题：从第一段的句子：When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built.可知一款苹果的新产品一出现，就会开始一场行业的革命。选C
2.细节题：从第五段的句子：Integration is something that can take a long time, but it is possible with great effort.可知没有人愿意做苹果是因为做苹果手机要花费太多时间精力。选D
3.推理题：从第五段的句子：There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.可知苹果在这个行业中处于领导的地位。选C
4.推理题：从最后一段的句子：However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage. 可知作者是赞同Tim Cook的说法的。选D
考点：考查社会现象类短文

练习册系列答案

相关题目

Matt grows the best vegetables in the village. He grows fruit too – big, sweet apples and oranges. And what else? Well, the biggest and the prettiest flowers.

Things grow in Matt’s garden all through the year. He cuts some flowers for his sitting room table; and of course , he eats some fruit and vegetables. But he sells everything else in the market. Matt is not a poor man.

He knows a few other gardens; but he does not have any friends. You might ask, “What is that?” Why doesn’t he have friends. I will tell you. People do not understand him. And they do not understand his garden. “Why not?” You will ask. “It is a very good garden, isn’t it?” It is a wonderful garden. Matt plants things in spring, summer, autumn and winter. After that he does very little work. He sits in the garden with his small radio. And everything grows.

People ask, “How does Matt grow these wonderful things? He waters the plants sometimes, but he doesn’t do anything else. He just sits under an orange tree with his radio. He listens to music nearly all day!” and that is all quite true. People cannot understand it, and so they don’t like it very much.

Matt likes music. But what about the garden? Who does the work? I will tell you another true thing: the music does the work. All plants love music; and Matt knows that.

Do you want big vegetables and the loveliest flowers? Well, just give your plants a lot of music.

There are not only vegetables and flowers, but also ________ in Matt’s garden.

A. plants B. fruit trees C. ants D. crops

Matt makes a living by ___________

A. selling his vegetables, fruit and flowers B. growing trees in his garden

C. working in the market D. helping other people growing plants

Everything in Matt’s garden grows well because ______

A. he has a good garden

B. he is good at growing things and likes listening to the radio

C. music helps his plants a lot

D. he is very hardworking

People don’t like Matt because ____________

A. he doesn’t give them any vegetables or fruit B. he listens to the radio too much

C. they don’t understand him D. Matt doesn’t let them listen to his radio

The cars were honking （鸣叫） on the road one morning as I was walking to the park．I walked on and soon found the cause — a little taxi that had got stuck in the middle of the road．There was sweat on the driver's face as he tried to start the engine again and again — nothing happened．"No petrol,"
I said to myself and then found myself getting angry．"Why doesn't the fool move his taxi to the side?" I thought, so did all the others who honked and shouted．
He got up tiredly, and the passenger in the taxi got out．He was a young man in a white shirt, who watched the driver try to push it to the side．"Stupid guy!" I said．"Can't he lend a helping hand? "
I watched as the poor driver pushed it to the side．Cars, buses and trucks went past cursing （咒骂） the poor man．The young man took another taxi and went off．
The taxi driver began mending his taxi．"Stupid passenger!" I said to him．"He didn't help you!" The taxi driver slowly got up．"Sir!" he asked, "Did you?" I looked at him guiltily, then looked away, and walked away fast, asking myself, "Did I help the poor man push his taxi?"
What had I been doing as the traffic jam took place? How had I helped deal with the problem? Did I help the poor man push his taxi? I’d done my bit, with my mouth．But never had I moved to solve the problem．I was shocked with guilt as I heard him asking, "Sir! Did you?"
【小题1】Why did a traffic jam happen on the road when the author was walking to the park?

A．There was too much traffic in the street．

B．Truck drivers attempted to go ahead of others．

C．A taxi driver couldn't start his engine．

D．A young man wasn't good at driving．

【小题2】The author's attitude toward the passenger is that of __________．

【小题3】Why did the author feel guilty?

A．Because he blamed the driver wrongly．

B．Because he didn't help the driver, either．

C．Because he tried to help but failed in the end．

D．Because he didn't persuade the passenger to help．

【小题4】From the incident, the author learnt a lesson that we should _________．

A．criticize those who don't help

B．hurt the self-respect of others no more

C．think more of those who are in need

D．stop talking and start to help

“I don’t believe in Santa Claus!” Trogmire announced.
Tremor looked shocked. “Why not?” he asked.
“Because he never leaves me any gifts at all,” Trogmire growled.
Tremor thought about the evidence for a few seconds. “Maybe,” he suggested, “it’s because when Santa checked his list, your name wasn’t in the ‘nice’ column.”
“So, he could at least bring me a lump of coal!” Trogmire replied. “And,” he went on, “Troubled doesn’t believe in Santa, either.”
“Right,” Tremor said, “because he saw his parents putting the ‘From Santa’ presents under the tree. But I know the truth about that. My mother found out from Troubled’s mother. When Troubled’s parents got an e-mail from Santa, saying that he would never bring Troubled another gift, they didn’t want to tell him the truth. So now they buy presents and pretend they’re from Santa.”
“What did Troubled do to get Santa so mad?” Trogmire questioned.
“I think it had something to do with the time he put glue paper all over the living room floor on Christmas Eve, and left a sign that said, ‘Trapped like a rat!’ hanging over the fireplace.” said Tremor.
“I guess Santa doesn’t have a sense of humour,” sighed Trogmire. “Well, at least I’m not the only one who Santa scratched off his name list.”
【小题1】Why doesn’t Santa leave presents for Trogmire or Troubled?

A．Their parents won’t let him leave gifts.	B．He can’t find their homes.
C．He often forgets their names.	D．They have behaved badly.

【小题2】Trogmire and Troubled don’t believe in Santa because ________.

A．Santa has no sense of humor	B．Santa doesn’t give them anything
C．they are too naughty to believe	D．Tremor convinced them he wasn’t real

【小题3】Troubled’s parents never ________.

A．told him about the message from Santa	B．loved him very much
C．cared about how he behaved	D．bought him anything

【小题4】Trogmire’s last comment could be an example of the saying _______.

A．Misery(苦难,不幸) loves company	B．Easy come, easy go
C．Beauty is only skin deep	D．Love me, love my dog

At Harton College-an English boarding school（寄宿制学校）for boys-there are many rules.Fifteen-year-old Bob Sanders often breaks them.

The boys can go into the town in the afternoon after class. But they must return to the school at six o’clock. One afternoon Bob walked to the town. He looked at the shops and then went to the cinema. After the film, he looked at his watch. It was after eight o’clock. He was a little worried . He walked back to Harton College as fast as possible.

When he arrived, he ran quickly to the main entrance（主要入口）.It was locked. He went round the school buiding to another door. That one was locked too. He looked up at the window of his dormitory（宿舍）.It was on the third floor. The window was open. But it was quite dark and he could not climb up the wall easily. Then he saw another open window on the ground floor. It was the window of the headmaster’s study（书房）.

He looked into the room-no one was there. Bob quickly climbed on to the window and jumped into the room. Just then he heard a noise. Then someone turned on a light in the corridor（走郎）.Bob looked around and then hid under the sofa. One minute later, Mr Mannering the headmaster, came in. He turned on the light on his desk, and sat down on the sofa（沙发）.Then he opened a book and began to read.

Bob lay under the sofa as quietly as possible. He couldn’t move. The floor was cold and uncomfortable. He looked at the headmaster’s shoes and socks for an hour.

“Why doesn’t he get up and go to bed?”Bob thought.

Mr. Mannering read his book for another hour.Finally, the headmaster closed his book and stood up. He put the book on a shelf and walked towards the door.

“Thank God he didn’t find me under the sofa,”thought Bob.

Then Mr. Mannering stopped and spoke towards the sofa.

“Would you turn off the light when you leave?”

He said, and left the study.

57．Bob returned to the school more than two hours late because_______.

A．he enjoyed himself too much B．he did not catch the bus

C．he hated the rules D．he ran into an old friend

58．The main entrance was_______.

A．too high B．open C．shut D．slightly open

59．Bob didn’t go to his dormitory because_______.

A．the gate was locked B．the window was shut

C．it was quite dark D．the wall was too high for him to climb up

60．Bob actually went into the headmaster’s_______.

A．dormitory B．private（私人的）office

C．kitchen D．bedroom

Matt grows the best vegetables in the village. He grows fruit too – big, sweet apples and oranges. And what else? Well, the biggest and the prettiest flowers.

Matt likes music. But what about the garden? Who does the work? I will tell you another true thing: the music does the work. All plants love music; and Matt knows that.

Do you want big vegetables and the loveliest flowers? Well, just give your plants a lot of music.

1.There are not only vegetables and flowers, but also ________ in Matt’s garden.

A．plants

B．fruit trees

C．ants

D．crops

2.Matt makes a living by ___________

A．selling his vegetables, fruit and flowers	B．growing trees in his garden
C．working in the market	D．helping other people growing plants

3. Everything in Matt’s garden grows well because ______

A．he has a good garden

B．he is good at growing things and likes listening to the radio

C．music helps his plants a lot

D．he is very hardworking

4.People don’t like Matt because ____________

A．he doesn’t give them any vegetables or fruit	B．he listens to the radio too much
C．they don’t understand him	D．Matt doesn’t let them listen to his radio

When a new product of Apple comes out, often it _________

According to the passage, other companies don't "copy being Apple" because_________

We can infer from Para. 5 that _________

What does the author think of Tim Cook's statement?

试题分类