题目内容
When he died in 1931, Americans wondered how they could best show their respect for him.
One suggestion was that the nation observe a minute or two of total blackout. All electric power
would be shut off in homes, streets, and factories. Perhaps his suggested plan made Americans
realize fully what Edison and his inventions mean to them. Electric power was too important to
the country. Shutting it off for even a short time would have led to complete confusion. A blackout
was out of the question.
On the day of Edison's funeral, many people silently dimmed their lights. In this way they honoured
the man who had done more than anyone else to put the great force of electricity at his countrymen's
fingertips.
B.received the first American patent
C.received more patents than any other American
D.was the first American inventor
B.electric power was 100 years
C.the country realized electricity's importance
D.he died in 1931
B.observe a few minutes of total silence
C.dim all electric lights
D.shut off all electricity for a short time
B.heard of the plan to honor him
C.first used electric power
D.tried to carry out the plan
B.it was too difficult
C.electric power was too important to the country
D.it honored only one of Edison's inventions
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||