题目内容
25,000,000 children, half of all schoolchildren in the country. But these buses, on average, use four liters of
diesel (柴油) fuel to travel less than sixteen kilometers. When the school year began last fall, diesel averaged
55 cents a liter nationally. The price nearly doubled, to a dollar and 8 cents, by the end of school in June.
Bob Riley speaks for the American School Bus Council. He says fuel prices for schools are not much
lower than others have to pay. As a result, schools are looking for ways to reduce transportation costs. Bus
routes are being redrawn or, in some cases, canceled (取消). Some areas are buying buses that use natural
gas or other alternative fuels. Other steps include fewer field trips and less travel by sports teams. And some
school districts (地区) may end any bus service not required by law.
Studies show that school buses are the safest form of transportation to and from school. The American
School Bus Council says cuts in bus service are bad for children and possibly the environment. It says
removing buses from the road will mean an increase in other vehicles transporting students. Spokesman Bob
Riley says another concern is that reducing bus services might reduce attendance.
But it could also get more children to walk or bicycle to school. And that would surely make people happy
at the National Center for Safe Routes to School. More kids walking or biking safely to school is the aim of a
three-year-old federal program, part of an international movement. The goal is to increase physical activity and
reduce air pollution. The United States will celebrate Walk to School Day on October eighth this year. But for
some students, high fuel prices could make every day a walk-to-school day.
B. New measures to transport school students.
C. The safest form of student transportation.
D. The origin of Walk to School Day.
B. There are too many students in the US.
C. Diesel prices are going up too rapidly in the US.
D. School buses consume too much diesel in the US.
B. The US government is encouraging cuts in bus services.
C. The US schools are searching for the safest transportation means.
D. Reducing bus service will do a lot of good to the environment.
B. stopping some bus routes
C. asking parents to drive children to and from school
D. using other types of fuels
order to _____.
B. keep the children safe on their way to school
C. make the children live a simple life
D. keep the children healthy and the environment clean
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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