题目内容

阅读理解。
STAGE
Keep it in the air: The Chaoyang Theater is one of the Beijing theaters to present acrobatics (杂技)
all year round. Top acrobatic artists invited from all over the country perform for Chinese and foreign
tourists. The program contains trick cycling, leaping through hoops and Chinese magic tricks. Some
of the artists have won prizes in international competitions.
Time: 7:15 p.m. Daily
Place: 36, Dongsanhuan Beilu, Chaoyang District
Tel: 65072421, 65071818
Use your head: Green Hat is a new drama given by a group of young Chinese actors. It's a rewrite of
American writer Nathaniel Hawthorne's famous novel The Scarlet Letter. It describes the heroine's great
courage in finding the true love against the public disagreement.
Time: 7:15 p.m. until March 5, except Mondays
Place: China Children's Theater
Tel: 66037255, 66037265
Mix and match: Story of Puppets tells of a fairy, Zixia, who looks for true love in the human world.
After watching a puppet play Peony Pavilion, she thinks there must be true love in reality, so she uses
magic to turn the puppet characters into humans, wanting to fall in love with the puppet hero. But things
don't go as she planned...Li Liuyi, the director of the play has made several successful attempts to
present different traditional operas in one play. This time he combines Peking Opera, Kunqu Opera, and
Pingju Opera along with a band, using the structure of modem drama.
Time: 7:30 p. m. until March 10, except Mondays
Place: Small Playhouse of Beijing People's Art Theater
Tel: 65250123
Peking Opera: The Beijing Peking Opera Troupe will give two performances at the Chang'an Crand
Theater. Each performance includes two classical excerpts (选段). One is Wenxi (a play focusing on
singing and dancing); the other is Wuxi (a play full of acrobatic dancing). The first night will be The
Crossroad and Presenting a Pearl of the Rainbow Bridge. And the second night will see the performance
of The Goddess of Heaven Scatte.
Place: Chang'an Grand Theater
Tel: 86531043
1. We can learn from the text that _____.
A. Story of Puppets is a play held in China Children's Theater
B. the artists who have won prizes will perform magic tricks
C. on March 5 there will be two plays for us to choose
D. the artists in the Beijing Peking Opera Troupe are from all over the country
2. If a tourist wants to see a performance on March 15,he can call _____ to book a ticket.
A. 86531043
B. 65250123
C. 66037255
D. 65071818
3. According to the text, which of the following statements is true?
A. The director of the Story of Puppets combines different operas in it.
B. Green Hat is based on a famous novel acted by some American artists.
C. Top Acrobatic artists will present their performances around our country.
D. The Beijing Peking Opera Troupe will give two performances with the same excerpts.
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  In the more and more competitive service industry it is no longer enugh pro? Customer satisfaction.Today, customer:”delight”is what companies are trying to achieve in order to keep and increase market share.

  It is accepted in the marketing industry, and confirmed by a number of reserches, that customers receiving good service will promote business by telling up to 12 other people; those treated complaints are handled fairly will stay loyal.

  New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet.For example, many companies now have to invest(投资)a lot of money in information technology and sta? traming in order to cope with the “phone rage”-caused by delays in answering call, being cut off in mid-conversation or left waiting for long?

  “Many people do not like talking to machines,”days Dr, Storey, senior lecturer in Marketing at City University Business School.”Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with then, The aim is to make the customer feel they know you and that you can trust them-the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

  Recommended ways of creating customer delight include:under-promising and over-delivbering(saying that a repair will be carried out within five hours, but getting it done tithin two? replacing a faulty prodect immediately; throwing in a gift voucher(购物礼券)as an unexpected “thank you”

  Reg? Customers; and always returning calls, even when they are compants.

  Aiming for customer delight is all very well, but if services do not? ach the haigh level promised, disappointment or worse will be the result.This can be eased by offering an apolgy and an explanation of why the wervice did not meet usual standards with empathy(for example,”I know how you must feel”), and possible solutions(replace ment, compensation or whatever fairness suggests best meets the case).

  Airlines face some of the toughtest challenges over customer care, Fierce competition has conviced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays? by weathe, unclaimed luggage and technical?

  For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times.They are trained to answer quickly,? their name, job title and a “we are here to help”attitude.The company has invested heavily in information technology to make sure that information is available instantly on screen.

  British Airways also says its customer care policies are applied within the company and staff are? each other as customers requiring the highest standards of service.

  Customer care is obiously here to stay and it would be a foolish company that used slpgznd? as we do as we please”.On the other hand, the more customers are promised, the greater the risk of disappointment.

(1)

We can learn from Paragraph 2that ________.

[  ]

A.

complaining customers are hard to satisfy

B.

unsatisfied customers receive better service

C.

satisfied customers catch more attention

D.

well-treated customers promote business

(2)

The writer mentions”phone rage”(Paragraph 3)to show that ________.

[  ]

A.

customers often use phones to express their anger

B.

people still prefer to buy goods online

C.

customer care becomes more demanding

D.

customers rely on their phones to obtain services

(3)

What does the writer recommend to create customer delight?

[  ]

A.

Calling customers regular

B.

Gibing a “thank you “note.

C.

Delivering a quicker service.

D.

Promising more gifts.

(4)

If a manager shoud show his empathy(Paragraph 6), what would be probably say?

[  ]

A.

”I know how upset you must be.”

B.

”I appreciate your understandig.”

C.

”I'm sorry for the delay.”

D.

”I know it's our fault.”

(5)

Customer delight is important for airlines because ________.

[  ]

A.

their telephone style remains unchanged

B.

they are more likely to meet with complaints

C.

the services cost them a lot of money

D.

the policies can be a?

(6)

Which of the following is conveyed in this article?

[  ]

A.

Face-to-face service creates comfortable feelings among customers.

B.

Companies that promise more will naturally attract more cuatomer.

C.

A company should promise less but do more in a competitive market.

D.

Customer delingt is more important for air lines then for banks.

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