题目内容

---Does Tom do his new job well? 
---______ his old job.  How stupid! I think there is no hope for him.


  1. A.
    No better than
  2. B.
    Not better than
  3. C.
    Not so well as
  4. D.
    No as well as
A
试题分析： 这是一组对话。上文，Tom的新工作干得怎么样？下文，和他的旧工作一样。真愚蠢！他是没有希望了。no better than：表示“和……一样；实际等于……”
考点：固定用法考查
点评：no better than：表示“和……一样；实际于……”He is no better than a beggar他实际上等于一个乞丐。The invalid is no better than he was yesterday. 病人的情况和昨天一样。 He has no better a say in the matter than I have. 他和我一样在这件事上没有发言权。
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C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.    
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.      
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to.    C. To talk to.      D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

 Even a small reduction in salt in the diet can be a big help to the heart. A new study used a computer model to predict how just three grams less a day would affect heart disease in the United States.

   The result: 10% fewer heart attacks, 8% fewer strokes, 4% fewer deaths, 11% fewer new cases of heart disease, and 240 billion dollars in health care savings.

   Researchers found it could prevent 100,000 heart attacks and 92,000 deaths every year.

   The study is in the New England Journal of Medicine. Kirsten Bibbins-Domingo at the University of California, San Francisco was the lead author. She says people would not even notice a difference in taste with three grams, or one half teaspoon, less salt per day. The team also included researchers at Stanford and Columbia University.

Each gram of salt contains four hundred milligrams of sodium（钠）, which is how foods may list their salt content.

The government says the average American man ears ten grams of salt a day. The American Heart Association advises no more than three grams for healthy people. It says salt in the American diet has increased fifty percent since the nineteen seventies, while blood pressures have also rise. Less salt can mean a lower blood pressure.

New York City Mayor Michael Bloomberg is leading effort called the National Salt Reduction Initiative. The idea is to put pressure on food companies and restaurants. Critics call it government interference.

Mayor Bloomberg has already succeeded in other areas, like requiring fast food places in the city to list calorie information. Now a study by the Seattle Children’s Research Institute show that the calorie information on the menu can influence what parents order for their children.

1.According to the passage, what disease is not related to salt in diet?

A.Cancer.                    B. Stroke.                C. Blood pressure.                D. Heart attack.

2.It can be inferred from the passage that________.

A. all the heart diseases result from eating too much salt

B. the American Heart association suggest less than 3 grams of salt a day for everyone

C. how much salt is contained in certain food is measured by the amount of sodium

D. the less salt one eats, the healthier he will be

3.The National Salt Reduction Initiative aims to________.

A. attract the public attention to the problem

B. require fast food places to list salt information

C. inform people of the harm that salt does to health

D. put pressure on food companies and restaurants

4.The last paragraph mainly tells us________.

A. Bloomberg has made some other efforts to improve people’s health

B. Bloomberg is very successful in his career

C. parents must pay great attention to calorie information

D. a new study is being done about calorie information

 

“A very disruptive(调皮捣蛋的) six-year-old child kicked my legs and clawed at my hand,” said one teacher. “ I broke up a fight and was kicked between my legs,” said another. Many people have heard stories like this. But the situation is more worrying still and it involves parents.

Every child, regardless of the circumstances into which they are born, has the right to achieve their potential, regardless of their parents’ wealth and class. And we recognize that, as a nation, it is a long way to achieve this goal. But with rights come responsibilities and what worries people is that we are in danger of ignoring the latter.

Far too many children are behaving badly at school, even to the point of being violent to staff. This is terrible enough, but it is hard to be surprised since many children are just mirroring the behaviour of their parents.

My members tell me that parents also come into school often and threaten staff and some staff have been attacked by a pupil’s parents. One father encouraged his child to start a fight on the playground before school started. A primary teacher reported that a parent shouted at him. We need to have a serious and sensible debate about the roles and responsibilities of parents and the support that they can reasonably expect of schools and teachers.

Children will not learn how to behave as social beings if they are stuck in front of the TV for hours every day. They need their parents to show an interest in them and to spend time with them, helping them to play with their peers(同龄人) and to learn the rules of social behavior.

Children are now arriving at school socially undeveloped, increasingly unable to dress themselves, unable to use the toilet properly, unable to hold a knife and fork and unused to eating at a table, Mary Bousted, general secretary of the Association of Teachers and Lecturers, writes in today’s Observer. Instead of taking responsibility themselves, too many parents expect teachers to control their children’s behaviour and wellbeing, she adds. Bousted says one mother blamed staff when she discovered that her 16-year-old son was smoking.

We are in danger of becoming a nation of families living separate lives under one roof. The bedroom, once a place to sleep, has become the living space for the young. Spending hours in front of computer screens, on social networking sites or being immersed(沉迷于) in computer games, children and young people spend little time with their parents. Parents are unable to monitor just what their children are watching.

Schools cannot right the wrongs of society and teachers cannot become substitute parents. Both parties need to work together. Parents must be helped and given confidence to take back control. They are responsible for setting boundaries for their children's behaviour and sticking to those boundaries. They are responsible for setting a good example to their children and for devoting that most precious of resources — time — so that children come to school ready and willing to learn.

1.In the opinion of the writer, what problem do people ignore?

A. The violence in the school

B. The study pressure of students.

C. The responsibilities of the students

D. The right to achieve students’ potential.

2.The underlined part in Paragraph 7 means _____.

A. parents care little about children’s life at home

B. parents and children live in their separate rooms

C. children don’t live with their parents in the same house

D. children live a different life from that of parents at home

3.The author’s attitude to the behaviour of parents may be ______.

A. dissatisfied          B. indifferent

C. understanding   D. tolerant

4.From the last paragraph, we can infer that ______.

A. teachers have no responsibility for playing the role of parents

B. schools can’t correct the wrongs that society does to teachers

C. students are responsible for making themselves known in society

D. parents should spend time with children to make them ready to learn

 

 

SECTION B

Directions: Read the following passage. Answer the questions according to the information given in the passage and required words limit. Write your answers on your answer sheet

 

From bankers to factory staff, employees in the west face the bleak prospect of losing their jobs as a global recession starts to bite. For colleagues in the East the pain is more likely to come through a pay cut.

Human resource experts say cultural differences explain why Asian firms try harder to keep jobs in difficult times, which will stop unemployment and may help keep Asian economies afloat at a time of slowing exports.

The East Asian attitude may also make it easier for firms to recover quickly from the economic downturn since they will not need to rehire or train new staff, leaving some experts predicting Western shift to Eastern flexibility.

“In the Confucian attitude, the right thing to do is to share the burden. There is the sense of collective responsibility whereas in the west, it’s more about the individual survival,” said Michael Benotlel, associate professor of organizational behavior at Singapore Management University.

Steven Pang, Asian Regional director for Aquent, a headhunting firm, said in many East Asian companies there was an responsibility “ to take care of the members of the family and go through the pain together” even if that meant causing losses.

Us firms from General Motors to Goldman Sachs plan to lay off workers by the thousands. But at the Asian units of Western multinationals, jobs cuts will probably less severe.

Japan’s jobless rate was 4 percent in September, up from 3.8 percent in January, while Hong Kong’s was flat at 3.4 percent. But US unemployment is expected to have jumped to 6.3 percent last month from below 5 percent in January.

Experts say that while there are noticeable differences in labor practices in East and West, the gap will narrow as more firms become more multinational and competition forces firms to adopt the best practices of rivals from abroad.

81. According to the passage, what does “to share the burden” mean?

(no more than 6 words)

____________________________________________________________________

82. Why would firms in the west lay off workers when facing a bleak prospect?

( no more than 5 words)

____________________________________________________________________

83. Why is it easier for the East Asian firms to recover quickly from the economic downturn? (no more than 12 words)

____________________________________________________________________

84. What’s the passage talking about? (no more than 15 words)

   ____________________________________________________________________

 

So long as teachers fail to distinguish between teaching and learning， they will continue to undertake to do for children that which only children can do for themselves. Teaching children to read is not passing reading on do them. It is certainly not endless hours spent in activities about reading. Douglas insists that “reading cannot be taught directly and schools should stop trying to do the impossible”.

Teaching and learning are two entirely different processes. They differ in kind and function. The function of teaching is to create the conditions and the climate that will make it possible for children to devise the most efficient system for teaching themselves to read. Teaching is also a public activity: It can be seen and observed。

Learning to read involves all that each individual does to make sense of the world of printed language. Almost all of it is private, for learning is an occupation of the mind, and that process is not open to public scrutiny.

If teacher and learner roles are not interchangeable, what then can be done through teaching that will aid the child in the quest（探索) for knowledge？Smith has one principal rule for all teaching instructions. “Make learning to read easy, which means making reading a meaningful, enjoyable and frequent experience for children.”

When the roles of teacher and learner are seen for what they are, and when both teacher and learner fulfill them appropriately, then much of the pressure and feeling of failure for both is eliminated. Learning to read is made easier when teachers create an environment where children are given the opportunity to solve the problem of learning to read by reading.                                

1.The problem with the reading course as mentioned in the first paragraph is that ______.

A．it is one of the most difficult school courses

B．students spend endless hours in reading

C．reading tasks are assigned with little guidance

D．too much time is spent in teaching about reading

2.The teaching of reading will be successful if ______.

A．teachers can improve conditions at school for the students

B．teachers can enable students to develop their own way of reading

C．teachers can devise the most efficient system for reading

D．teachers can make their teaching activities observable

3.The underlined word “scrutiny” most probably means “______”.

A．inquiry

B．observation

C．control

D．suspicion

4.According to the passage, learning to read will no longer be a difficult task when ______.

A．children become highly motivated

B．teacher and learner roles are interchangeable

C．teaching helps children in the search for knowledge

D．reading enriches children’s experience

 

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