题目内容
is unknown. They probably came about just to give children something to do.
In the ancient world, as is today, most boys played with some kinds of toys and most girls with
others. In societies where social roles are rigidly determined, boys pattern their play after the activities
of their fathers and girls are being prepared, even in play, to step into the roles and responsibilities
of the adult world.
What is remarkable about the history of toys is not so much how they changed over the centuries
but how much they have remained the same. The changes have been mostly in terms of craftsmanship,
mechanics, and technology. It is the universality (普遍性) of toys with regard to their development in
all parts of the world and their persistence to the present that is amazing. In Egypt, America, China,
Japan and among the Arctic (北极的) people, generally the same kinds of toys appeared. Variations
depended on local customs and ways of life because toys imitate their surroundings. Nearly every
civilization had dolls, little weapons, toy soldiers, tiny animals and vehicles.
Because toys can be generally regarded as a kind of art form, they have not been subject to
technological leaps that characterize inventions for adult use. The progress from the wheel to the
cart to the automobile is a direct line of ways up. The progress from a rattle (拨浪鼓) used by a
baby in 3,000 BC to one used by an infant today, however, is not characterized by inventiveness
(独创性). Each rattle is the product of the artistic tastes of the times and subject to the limitations
of available materials.
B. they like challenging activities
C. most boys would like to follow their fathers' professions
D. boys like to play with their fathers while girls with their mothers
B. technological advances have greatly improved the durability of toys
C. the exploration of the universe has led to the creation of new kinds of toys
D. the improvement of craftsmanship in making toys depends on the efforts of universities
B. The toy industry has witnessed great leaps in technology in recent years.
C. The craftsmanship in toymaking has remained essentially unchanged.
D. Toys have remained basically the same all through the centuries.
B. are not characterized by technological progress
C. follow a direct line of ascent
D. also appeal greatly to adults
B. even the simplest toys can reflect the progress of technology
C. even a simple toy can mirror the artistic tastes of the time
D. in toymaking there is a continuity in the use of
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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