题目内容
commonest are news reports. We get them in themselves, over radio and on television. Sometimes cinemas
also show us newsreels. The main purpose of a newspaper is to provide news. If you examine a newspaper
closely, you will find that there are all types of news: accidents, floods, fires, wars, fashions (服装), sports,
books, etc. The news covers everything that happens to people and their surroundings. Sometimes there are
news items which are very amusing.
A news report is usually very short, except when it is about something very important, but it contains (包
含) a lot of information. It is also written in short paragraphs, the first paragraph is in fact a summary (总结)
of the news item. It gives all the necessary information, what, when, where, how and why. The other
paragraphs give full details of the subjects. There may also be interviews with people. The words actually
spoken by them are within inverted commas (引号). Often there are photographs to go with the news to make
it more interesting.
B. to watch a color TV
C. to read today's newspaper
D. to listen to the music over radio
B. they are easy to get
C. they have got pictures to go with the news
D. they provide all sorts of news in them
you'd better ______.
B. start from the second paragraph of the news report in today's newspaper
C. look through the whole news report in today's newspaper
D. talk with people who have seen the accident
B. always writes very short news reports
C. often prints pictures to go with the news
D. sometimes provides long and important news
B. news reports
C. happenings to people and their surroundings
D. the length of a news report
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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