题目内容
阅读下面短文，从每题所给的四个选项中选出最佳答案.
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive price. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would need to be doubled, travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart form the fact that seven acts of parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-know television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what well-know television-personality wants.
（1）By the first sentence of the passage the author means that ________.
[ ]
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising
（2）In the passage, which of the following is NOT included in the advantages of advertising?
[ ]
A. Securing greater fame
B. Providing more jobs
C. Enhancing living standards
D. Reducing newspaper cost
（3）The author deems that the well-known TV personality is ________.
[ ]
A. very precise in passing his judgment on advertising
B. interested in nothing but the buyers' attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising
（4）In the author's opinion, ________.
[ ]
A. advertising can seldom bring material benefit to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement
（5）Which of the following would be the title for the passage?
[ ]
A. Consumers and Advertisements
B. The Features and Importance of Advertising
C. Television Personality and Advertising
D. The Benefits of Advertising
解析：
|
(1) D 这是一道推理判断题.作者第一段首句便开门见山说明：Money spent on advertising is money spent as well as any I know of中间列举了广告的作用，段落结束时.又告知：It lowers the costs of many services. without advertisements your daily newspaper would need to be doubled，travel by bus or tube would cost 20 per cent more.显然作者认为用于广告的费用是值得的. (2) A 这是一道细节题.广告的作用在第二、第三和第四句中均有列举,惟一A项Securing greater fame不在其列. (3) D 本题为推理判断题.作者认为电视主持人的观点--advertising would be so boring that no one would pay any attention.显然是有偏见.此点与D的表述一致. (4) C 这是一道推理判断题.作者认为广告的导向作用是必要的，如在第二段一开始的一句话：And perhaps most important of all，advertising provides a guarantee of reasonable value in the products and services you buy. 进而在第四段最后一句明确表示：of course advertising seeks to persuade. (5) D 这是一道确定标题的主旨大意题.通读全文后，便可看出全文都在阐述广告的种种作用、种种优点，那标题当然是D：The Benefits of Advertising--“广告的好处”. |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
farmer，inventor，astronomer writer and antislavery supporter．He created the first American—built striking clock．
lt(一卷)of white cloth for his mother and looked around for someone to taik to．Benjamin’s heart jumped like a rabbit when he saw a friend holding a gold watch．Benjamin had always wanted to figure out how clocks and watches worked．The friend saw Benjamin and let him sit down for a good talk．
r two years，Benjamin farmed all day and worked on his wood pieces at night．In1753，two years after he had borrowed the watch，Benjamin put all the pieces together．Benjamin had made his own clock．