题目内容
become a necessary and important part of the American way of life. In 1986, sixty-nine percent of American
families owned at least one car, and thirty-eight percent had more than one. By giving workers rapid
transportation, the automobile has freed them from having to live near their place of work. This has encouraged
the growth of the cities, but it has also led to traffic problems.
For farm families the automobile is very helpful. It has made it possible for them to travel to town very
often for business and for pleasure, and also to transport their children to distant schools.
Family life has been affected (影响) in various ways, The car helps to keep families together when it is
used for picnics, outings, and other shared experiences. However, when teenage children have the use of the
car, their parents can't keep an eye on them. There is a great danger if the driver has been drinking alcohol or
taking drugs, or showing off by speeding or breaking down traffic laws. Mothers of victims (受害者) of such
accidents have formed an organization called MADD (Mothers Against Drunk Driving). These women want to
prevent further tragedies (悲剧). They have worked to encourage the government to limit the youngest drinking
age, Students have formed a similar organization, SADD (Students Against Drunk Driving) and are spreading
the same message among their friends.
For many Americans the automobile is a necessity. But for some, it is also a mark of social position and for
young people, a sign of becoming an adult. Altogether, cars mean very much to Americans.
B. Cars can bring families together when they go for picnics.
C. Cars have enabled people to live far from their place of work.
D. Cars help city families to transport their children to faraway schools.
B. Some organizations have been set up against drunk driving.
C. Mothers have tried to persuade their children not to drink alcohol.
D. University students have asked the government to solve the problem.
B. parents will not allow their children to have their own cars
C. the government will encourage people to use public transportation
D. cars will still be popular though they have caused many problems
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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