题目内容
Information technology, although only one of many new features of the next society, is already
having one hugely important effect: it is allowing knowledge to spread near-instantly , and making
it accessible to everyone. Given the ease and speed at which information travels, every institution
in the knowledge society-not only businesses, but also schools, universities, hospitals and increasingly
government agencies too-has to be globally competitive, even though most organizations will continue
to be local in their activities and in their markets. This is because the Internet will keep customers
everywhere informed on what is available anywhere in the world, and at what price.
This new knowledge economy will rely heavily on knowledge workers. At present, this term is
widely used to describe people with considerable theoretical knowledge and learning :doctors,
lawyers, teachers, accountants chemical engineers. But the most striking growth will be in “knowledge
technologists”: computer technicians, software designers, analysts in clinical labs, manufacturing
technologists, paralegals. These people are as much manual（体力劳动)workers and they are
knowledge workers; in fact, they usually spend far more time working with their hands than with
their brains, but their manual work is based on a substantial amount of theoretical knowledge which
can be acquired only through formal education ,not through an apprenticeship（学徒期). They
are not, as a rule, much better paid than traditional skilled workers, but they see themselves as
"professionals”, just as unskilled manual workers in manufacturing were the dominant social and
political force in the 21th century, knowledge technologists are likely to become the dominant
social-and perhaps also political-force over the next decades.
B. customers keep track of new products worldwide
C. anyone can have access to knowledge anytime and anywhere
D. local organizations such as universities and hospitals will be globalized.
B. results from a highly competitive society
C. is likely to increase information flow
D. will become the biggest problem to tackle
B. those who work with hands rather than brains
C. those who have acquired theoretical knowledge through apprenticeship
D. those who have received higher education and got theoretical knowledge
B. they are equipped with a large amount of theoretical knowledge
C. they see themselves professionals rather than traditional skilled workers.
D. They acquire skills through traditional apprenticeship
B. most interesting
C. most diligent
D. quite available
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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