Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.

     Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.

The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主).  "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.

Amin's belief is that _________.

A.people all over the world enjoy eating their potato chips

B.the light golden color increases the attraction of their potato chips

C.they must find new ways to promote sales in their country

D.potato chips can hardly control the world market

What do we learn about Frito-Lay from Paragraph 2?

A.It gives half of its profits to its parent company every year.

B.It needs to turn to the world market for development.

C.Its products used to be popular among overseas consumers.

D.Its development has caused fierce competition in the snack market.

One of the concepts on which Frito-Lay bases its development strategy is that __________.

A.consumers worldwide today are attracted by global brands

B.products suiting Chinese consumers' needs bring more profits

C.local brands cannot compete successfully with American brands

D.products identified as American will have promising market value

Why did Riskey have the Frito-Lay logo redesigned?

A.To suit changing tastes of young consumers.

B.To compete with other American chip producers.

C.To change the company's long-held marketing image.

D.To promote the company's strategy of globalization.

As the economic crisis goes worse, some reader are turning to bookstores for advice on how to manage their own finances. Below are the top-ten selling books in both categories for the week ended Oct.18 at Barnes & Noble Inc., the country’s largest book retailer (零售商). Here readers are buying books whose titles feature such words as “failed”, “crisis” and “danger”.

1. The total Money Makeover by Dave Ramsey. A primer on how to cut debt, save money and create a financial strategy.

2. Debt Cures ‘They’ Don’t Want You to Know About by Kevin Trudeau. A look into the dangers of credit card spending and how to reduce your expenses.

3. Women & Money: Owning the Power to Control Your Destiny by Suze Orman, Ms. Orman writes about how women can gain better control of their finances by better understanding their relationship with money.

4. The Money Book for the Young, Fabulous & Broke by Suze Orman. A book on what the young need to know now about money management.

5. The Smart Cookies’ Gude to Making More Dough by the Smart Cookies with Jennifer Barrett. The book’s advice: Take charge and get out of debt.

6. The Forgotten Man: A New History of the Great Depression by Amity Shlaes. A look at what happened during that other crisis.

7. The Partnership: The Making of Goldman Sachs by Charles D. Ellis. An inside look at the famed investment-banking firm.

8. “Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism by Kevin Phillips. Mr. Phillips documents the unreaveling of the U.S. economy.

9. The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means by George Soros. An analysis of the issue behind the crisis and their implications.

10. The World is Cured: Hidden Dangers to the Global Economy by David M. Smick. An inside look at what went wrong with the banking system here and abroad.

1.What is the best title for the passage?

A.A Personal Financial List

B.The Country’s Largest Book Seller

C.Serious Economic Crisis

D.Ten Books to Read in the Financial Crisis

2.The reason why readers are buying books including “failed, crisis, danger” is that______.

A.they are discouraged with the serious financial crisis

B.they are to find advice to get through the financial crisis

C.they are concerned about failures in the world

D.they have no choice but to read such books

3.If you desire to get out of debt, you’d better read the book written by      .

A.David M. Smick B.Suze Orman       C.Kevin Phillips     D.the Smart Cookies

4.From the text we know that ______.

A.Charles D. Ellis is famous as an investment-banking manager

B.George Soros has given the detailed root of present economic crisis

C.Amity Shlaes is only interested in the past economic crisis

D.Dave Ramsey is the current Minister of the USA.

 

SeaWorld San Diego is one of the world's famous marine adventure parks with 200 acres of world-class shows, thrilling rides and unforgettable animal encounters. More than 80 million visitors have explored the mysteries of the sea here.and spent the day checking out all eleven shows including the performance of Shamu the killer whale. In between shows you can enjoy yourself on Shipwreck Rapids. When you find that the excitement has drained your energy you can take a break to watch Shamu close! Summer special SeaWorld San Diego 7-days pass

Adults at Kid's Price! Unlimited admission to SeaWorld San Diego for up to 7 consecutive(连续的)days from date of first use.(available through September 30, 2010)

Adult (ages 13+) Gate Price $69.00 Your Price$56.50

Child (ages 3-12) Gate Price $59.00 Your Price $56.50

7-Day Pass FREE BONUS: SeaWorld San Diego

The Go San Diego Card is your ticket to the best San Diego has to offer. For one price you can enter over 55 attractions – including the San Diego Zoo, The U.S.S. Midway, Legoland, Whale Watching Excursions, and much more. The Go Card is the only ticket you need, saving you up to 55% compared to buying individual admissions. Plus, enjoy VIP access to some of San Diego's top attractions.(available April 1, 2010 – March 31, 2011)

Adult (ages 13+) Gate Price $284.00 

Child (ages 3-12) Gate Price $210.00

Child’s Ticket for Only $5.00

For nearly 50 years, SeaWorld Parks & Entertainment has been rescuing and rehabilitating animals in need. We also work to support conservation efforts around the world. It’s our passion and our duty. We would like to invite you to be a part of it.

Now through December 31, 2010, when U.S. residents purchase a full-price adult admission, children ages 3-12 receive a ticket to SeaWorld for only $5.00. (Limit of one $5.00 SeaWorld Cares child ticket with each adult ticket purchased - up to a maximum of 6 child tickets). If you require more child tickets, you'll need to purchase these from the 7-day child ticket listed above. 100% of the proceeds will be donated by SeaWorld to the SeaWorld/Busch Gardens Conservation Fund.

Adult (ages 13+) Gate Price $69.00 Your Price$69. 

Child (ages 3-12) Gate Price $59.00 Your Price $5

1. The purpose of the passage is ___________.

A.to describe the beauty of SeaWorld San Diego

B.to draw more visitors in the summer of 2010

C.to tell of the most exciting activities

D.to introduce various tickets for children

2. If your couple and your child(age 11)take a tour during Summer special SeaWorld San Diego, _______.

A.you’ll have to pay more than $179.50

B.you can visit the park any day you like during the season

C.you can start your visit any day before September 30, 2010

D.you have only to pay no more than $184.50

3. In almost half a century, by SeaWorld Parks & Entertainment ____________.

A.many more animals have been bought

B.many more animals have been treated and cured

C.natural resources have been protected

D.more Americans are called on to join in the activity

4. From the last paragraph we can learn that _________.

A.you can receive a ticket to SeaWorld for only $5.00

B.an adult ticket can be followed at most 6 child tickets

C.a foreign child can get a ticket to SeaWorld for only $5.00

D.only American citizen can get a free child tickets

 

  English Teacher Needed

         We are one of the biggest English Teacher agencies in China, we transfer lots of foreign teachers/employees to universities or companies daily.We provide this service for teachers for free.

         What you need to do is log on our website www. language teaching. com.cn and register, we will put your resume(简历) on Chinese website except contact details.There are thousand potential clients who will view your information daily, once they choose you we will contact you.For any more details you also can send an email to admin@languageteaching.com.cn

                       Part Time English Tutor wanted

         We are looking for a part time English teacher, the teacher should come from U.S.A., Canada, UK, New Zealand or Australia.We would like to have 2 lessons a week, 2 hours each lesson.

Please send me your Resume with a photo if you are interested, email: admin@languageteaching.com.cn

Private English Tutor Wanted

         Senior Chinese manager is looking for a one-to-one English tutor for several hours per week.He would like to learn British pronunciation, so UK nationals will be preferred.Tutors should be fairly flexible to suit his busy schedule and be of professional appearance.Pay is to be discussed directly and will be very high for the right candidate.Teaching experience is not a must.

         If interested, please send an email with your background information, pay expectations and a recent picture to dhanyatk @hotmail.com.

         CALLING – Teacher/Librarian!

         We are a small Kindergarten to Grade 6 international school in Beijing.We need a teacher/ librarian.The teacher we are looking for will be a Chinese and English speaking librarian.

         Qualifications

         Be self-starters, active team players,

         Have a positive attitude and love to work with kids,

         Provide an exciting and innovative library program with students.

         If you meet the above qualifications, please send your CV and a current picture to principalinchina@yahoo.cn

1.The purpose of the advertisements is________.

         A. to start a business

         B. to employ English teachers

         C. to provide the latest jobs

         D. to help people find a suitable job

2.According to the first advertisement, we can learn that_______.

         A. English Teacher agency charges teacher for this service

         B. you must go online to offer your basic information first

         C. you may call to get more information about the job

         D. once you log on , you will get a job

3. In the third advertisement, the private English tutor should________

         A. be an English language expert from UK

         B. speak American English

         C. have rich teaching experience

         D. have enough time to give lessons at any time

4. If you didn’t pass the interview for Teacher/Librarian, the probable reason should be that ________.

         A. you like working with children

         B. you have a strong team spirit

         C. you lack teaching experience

         D. you can only speak English

 

    Our bodies are wonderfully skillful at keeping balance.When the temperature jumps, we sweat to cool down.When our blood pressure falls, our hearts can do something.As it turns out, though, our natural state is always changing.Researchers are finding that everything from blood pressure to brain function changes regularly with the cycles of sun, moon and seasons.And their insights (洞察力) are getting new ways for keeping away such common killers as heart disease and cancer.Only one doctor in 20 has a good knowledge of the scientific use of time in medicine.But according to a new American Medical Association, three out of four are eager to change that.“The field is exploding,” says Michael Smolensky.“Doctors used to look at us like, What spaceship did you get off ? Now they're thirsty to know more.”

    In medical school, most doctors learn that people with chronic  conditions should take their medicine regularly.“It’s a terrible way to treat disease,” says Dr Richard Martin.For example, asthmatics (气喘患者) are most likely to suffer during the night.Yet most patients try to keep a constant level of medicine in their blood day and night, whether by breathing in on an inhaler (吸入器) four times a day or taking a pill each morning and evening.In recent studies, researchers have found that a large mid afternoon dose of a bronchodilator (支气管扩张剂) can be as safe as several small doses, and better for preventing nighttime attacks.

    If the night belongs to asthma, the dawn belongs to high blood pressure and heart disease.Heart attacks are twice as common at 9 a.m.as at 11 p.m.Part of the reason is that our blood pressure falls at night, then rises as we start to work for the day.“Doctors know that,” says Dr.Henry Black of Chicago's Medical Center, “but until now, we haven't been able to do anything about it.” Most blood - pressure drugs provide 18 to 20 hours of relief (减缓).But because they’re taken in the morning, they're least effective when most needed.“You take your pill at 7 and it's working by 9,” says Dr.William White of the University of Connecticut Health Center “But by that time you've gone through the worst four hours of the day with no protection.” Bedtime medicine would prevent high blood pressure, but it would also push blood pressure to dangerously low levels during the night.

1.Researchers are finding that _________ .

    A.heart disease and cancer are the most common killers of human beings

    B.only blood pressure and brain function are decided by cycles of sun, moon and seasons

    C.the functions of human bodies have much to do with nature

    D.any change in human bodies goes with changes in the surroundings

2.According to the author, it is best for asthmatics to take their medicine _________ .

    A.at certain time

    B.each morning and evening

    C.when the disease occurs

    D.at midafternoon

3.Which of the following statements is NOT true?

    A.Doctors know more about illnesses than before.

    B.Doctors in the U.S.used to be thirsty to know more about the new medical field.

    C.The researchers' insights are providing new methods to prevent common killers.

    D.The correct use of time in medicine attracts more attention in medical circle in the U.S.A.

4.The suggested title for this passage might be _________.

    A.Medicine Is Everything               B.Treatment Is Everything

    C.Timing Is Everything                 D.Prevention Is Everything

 

 

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