题目内容
Nike is one of the world’s best - known sports shoe and clothing companies with over $1 billion of income each year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits and many other related products. Yes, despite its success, Nike (like many of its competitors) depends heavily on famous people to increase sales.And over the past few years, Nike has made use of one of the best known people in sports history: Michael Jordan for Air Jordan basketball shoes and clothing. In the first two years on the market, sales from the shoes and clothing reached$100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(专利的使用费) on all items sold, and a number of other benefits(益处).
Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for and co-captained the gold - medal winning 1984. U. S. Olympic basketball team. He has since become an exciting all-pro(人人称赞) player in the National Basketball Association. The name Air Jordan came from the shoe’s air sole and Michael Jordan’s name. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping, blocking shots, and “slam dunking.” Huge bill- boards(户外广告牌) of him in action also have appeared in major cities. McDonald’s and coke commercials featuring Jordan have added to his public status.
1. The passage mainly tells us that ________.
A．Nike is a success
B．Nike is a model company
C．firms can make use of famous people to increase sales
D．Michael Jordan is a famous basketball player
2. It can be known from this passage that
A．Michael Jordan made a great contribution to American basketball in 1984
B．the name Air Jordan came from Michael Jordan’ s name
C．the name Air Jordan came from the shoe’ s name
D．Nike designed the shoes for pilots
3. In some major cities, there are advertisements that feature Jordan
A．drinking Coke and coffee
B．playing basketball
C．playing with children
D．drinking wine
4. It can be concluded from this passage that
A．both Jordan and Nike benefited from advertising
B．Nike could not have survived without Jordan, the basketball star
C．The American National Basketball Association also depends heavily on Jordan
D．The American National Basketball Association benefited from Jordan
提示：
| 1.
这篇文章最主要是说耐克公司如何利用乔丹做广告来提高销量，所以选择C
2. He starred for and co-captained the gold - medal winning 1984. U. S. Olympic basketball team.从这句话来看，应该选择A 3. Huge bill- boards(户外广告牌) of him in action also have appeared in major cities.从这句话可以看出竖在大城市广告牌上的乔丹应该是在打篮球 4. 很容易可以看出，乔丹每年得到巨额广告费，而耐克公司的销量也大增
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