题目内容
Diet Coke, diet Pepsi, diet pills, no-fat diet, vegetable diet… We are surrounded by the word "diet"
everywhere we look and listen. We have so easily been attracted by the promise and potential of diet
products that we have stopped thinking about what diet products are doing to us. We are paying for
products that harm us psychologically and physically.
Diet products significantly weaken us psychologically. On one level, we are not allowing our brain to
admit that our weight problems lie not in actually losing the weight, but in controlling the consumption
(消耗)of fatty, high-calorie, unhealthy foods. Diet products allow us to jump over the thinking stage and
go straight for the scale(秤)instead. All we have to do is to swallow or recognize the word "diet" in food
labels(标签).
On another level, diet products have greater psychological effects. Every time we have a zero-calorie
drink, we are telling ourselves without our awareness that we don't have to work to get results. Diet
products make people believe that gain comes without pain, and that life can be without resistance (抵
抗)and struggle.
The danger of diet products lies not only in the psychological effects they have on us, but also in the
physical harm that they cause. Diet foods can indirectly harm our bodies because consuming them instead of healthy foods means we are preventing our bodies from having basic nutrients (营养成分). Diet foods
and diet pills contain zero calorie only because the diet industry has created chemicals to produce these
wonder products. Diet products may not be nutritional, and the chemical that go into diet products are
potentially dangerous.
Now that we are aware of the effects that diet products have on us, it is time to seriously think about
buying them. Losing weight lies in the power of minds, not in the power of chemicals. Once we realize
this, we will be much better able to resist diet products, and therefore prevent the psychological harm
that comes from using them.
B. people have difficulty in choosing diet products
C. diet products are misleading people
D. people are fed up with diet products
B. hesitate before they enjoy diet foods
C. pay attention to their own eating habits
D. watch their weight rather than their diet
B. it costs a lot to lose weight
C. diet products bring no pain
D. diet products are free from calories
B. lack basic nutrients
C. are short of chemicals
D. provide too much energy
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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