In the West, advertisements are the fuel that makes mass media work．Many TV stations, newspapers, magazines, radio stations are privately owned．The government does not give them money．So where does the money come from? From advertisements．Without advertisements, there would not be these private businesses．
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question．For some time it was felt that advertising was a means of “Keeping your name before the public”．And some people thought that advertising was “truth well told”．Now more and more people consider it in this way：Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors(发起人)through various media．
First, advertising is usually paid for．Various sponsors pay for the advertisements we see, read, and hear over the various media．Second, advertising is non-personal．It is not face-to-face communication．Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people．Third, advertising is usually persuasive．Directly or indirectly it asks people to do something．All advertisements try to make people believe that the product, idea, or service advertised can benefit them．Fourth, the sponsors of the advertisement must show their names．From the advertisement, we can see if the sponsor is a company, or a single person．Fifth, advertising reaches us through old and modern mass media．Included in the old media are newspapers．magazines, radio, television, and films．Modern media include emails, matchbox covers, and boards on top of buildings．
(1)
The existence of the privately owned mass media depends on the support of ________．
[ ]
A．
the government
B．
their owners' families
C．
advertisements
D．
the TV stations
(2)
The passage seems to say that different ideas of advertising are given due to ________．
[ ]
A．
the change of time
B．
the subject of the advertisements
C．
people's age difference
D．
peoples different opinions
(3)
Which of the following is considered modern mass media?
[ ]
A．
Newspapers．
B．
Emails．
C．
Magazines．
D．
Films．
(4)
According to the passage, which of the following statements about advertisements is NOT true?
Student Date of Birth：19/08/1988 Department of Education and Training
International Students Centre
Hong Xue 827-839 George Street PO Box 707
60 Waratah Street Broadway NSW 21007
Croydon Park NSW 2133 Phone：(612)9217 4801 1300 302 456
Fax：(612)9212 6721
http：//www.tafensw.edu.au/international/
WARNING LETTER
Dear Hong Xue,
As you are aware, your student visa regulations set out a number of conditions applying to your visa．It has come to our attention that you are failing to meet the following conditions：You must maintain accommodation, support and general welfare arrangements that have been approved by your education provider if you：
●have not turned 18; and
●are not staying in Australia with：
－a parent
－a custodian(监护人); or
－a relative who has been nominated(指定)by your parent or a custodian, is aged at least 21 and is of good character．
Note：You must not change those arrangements without the written approval of your education provider．
You must obey the following rules：
1．During term time you must：
a)remain in your homestay during the school term;
b)come home every night; and
c)inform your guardian at all times of your whereabouts．
2．On weekends you must：
a)have your guardian's permission to stay with friends; and
b)inform your guardian of the name, address and phone numbers of people you are visiting．
3．You must return your guardian's telephone calls．
This will be your only warning．If you continue to breach(违反)your student visa regulations we will report you to the Department of Immigration and Multicultural and Indigenous Affairs．Such action may lead to the cancellation(取消)of your student visa．Please contact me on(612)9217 4801 or fax(612)9212 6721 if you have questions about your enrolment．
Yours sincerely
Tracey Carlon
Student Advisor
International Students Centre
NSW Department of Education and Training
(1)
What's the purpose of writing this letter?
[ ]
A．
To remind the recipient of the conditions for applying for a student visa．
B．
To warn the recipient not to do anything against his student visa regulations again．
C．
To tell the recipient how to contact his student advisor．
D．
To inform the recipient of the student visa regulations．
(2)
What can be learned about the recipient from this letter?
[ ]
A．
He is under 18 and studies in Australia with his parents．
B．
He is required to come home every night according to the rules．
C．
He can stay with his friends on weekends if permitted．
D．
His student Visa has been cancelled．
(3)
To which address should the recipient reply if he feels like answering the letter?
[ ]
A．
Hong Xue at 60 Waratah Street, Croydon Park NSW 2133．
B．
Tracey Carlon at the Department of Immigration and Multicultural and Indigenous Affairs．
C．
Hong Xue at NSW Department of Education and Training．
D．
Tracey Carlon at 827-839 George Street, PO Box 707, Broadway NSW 21007．
阅读理解
Once upon a time the colors of the world started to quarrel．Green said,“Clearly I am the most important．I am the sign of life and hope．I was chosen for grass, trees and leaves．Without me, all animals would 1 ．”
Blue interrupted,“You only think about the 2 , but consider the sky and the sea． 3 the water that is the basis of life and drawn up by the clouds from the deep sea．Without my peace, you would all be 4 ．”
Yellow chuckled(笑道),“You are all so serious．I bring laughter, fun, and 5 into the world．”
Orange started next to blow her trumpet,“I am the color of health and strength．I may be 6 , but I am precious for I serve the needs of human life．When I fill the sky 7 , my beauty is so striking that no one gives another 8 to any of you．”
Red could stand it 9 and he shouted out,“I am the ruler of all of you．I am the color of danger and of bravery．I am willing to 10 truth．I am also the color of passion and of love．”
Then came Purple and Indigo(深蓝)…．
The colors went on boasting, each convinced of his or her own 11 ．Their quarreling became louder and louder．Suddenly there was a startling flash of bright lightening thunder．Rain started to pour down 12 ．The colors crouched(蜷缩)down 13 , drawing close to one another for comfort．
In the midst of the clamor(叫嚷), rain began to speak,“You foolish colors, fighting 14 yourselves, each trying to dominate 15 ．Don't you know that you were each made for a special purpose, 16 ?Join hands with 17 and come to me．”
Doing as they were told, the colors 18 and joined hands．They formed a colorful rainbow．From then on, whenever a good rain 19 the world, a rainbow appears in the sky．They remember to 20 one another．
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