Talking on a mobile phone is expensive, so a lot of people send text messages. Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter. You can do this by taking out “unimportant” letters in the words and using numbers instead of words (2 = to, 3 = free, 4 = for, 8 = ate, so h8 = hate, etc.). You can also keep away from using punctuation (标点). Here is an example: Do U wnt 2 g 2 th cnma tnite (Do you want to go to the cinema tonight?)

What do you think these text messages mean?

Whr hv U bn? Iv bn wtng hrs fr a cll.

Im hm nw, why nt gv me a cll.

I gt a txt mssge frm my frnd. Shes hvng a prty on Strdy.

Mobile phone users have developed a group of symbols (符号) to show how they feel. They are called emoticons, and there are some examples below. To read an emoticon, you have to look at it sideways. For example, if you say something in a text message that is a joke, you can follow it with a smiling face. Like this: Why didt u call me? I’m so sad.   (

Here are some others. Can you think of text messages where you could use them?

) laughing     ( sad     < really sad

Ⅴ shouting    |·| asleep    :0 shocked

8·| surprised    \·o bored

Why are text messages popular?

A. Because they are expensive.             B. Because they are cheap.

C. Because they are hard to write.          D. Because they are not important.

The first paragraph tells us that we can make the text messages shorter in             ways.

A. one          B. two          C. three          D. four

What does this text message “Do U wnt 2 cm?” mean? It means “                    ?”.

A. Do you want to come                      B. Do you wear two caps

C. Do you want two cakes                    D. Do you go home early

Why do people use emoticons?

A. Because they can show how users feel.  B. Because the symbols are beautiful.

C. Because text messages are short.         D. Because the users can’t make the words shorter.

I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小题1】From the dialogue between the author and the son, we can infer that ____-

A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
【小题2】We can learn from th^ passage that     '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
【小题3】The underlined word "buck" in the last paragraph probably means _____.
A.supportB.resistC.advertiseD.learn
【小题4】What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.

I had this exchange with my 6-year-old last week.

       Him: Mom, we have to start buying Danimals.

       Me: Why?

       Him: So, I can bring it to |school for lunch.It's yogurt .

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations.

       I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.

       Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.

       Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)

       At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |

1.From the dialogue between the author and the son, we can infer that ____-

       A.the son likes drinking yogurt a lot.

       B.buying Danimals may win a free tour

       C.the son's school encourages kids to eat yogurt

       D.Danimals in the most popular yogurt among kids.

2.We can learn from th^ passage that     '

       A.character bowls increase kids' appetite.

       B.character-themed wall paint is expensive

       C.household goods are becoming the target of advertisers.

       D.Linn considered character-themed products a foolish marketing strategy.

3.The underlined word "buck" in the last paragraph probably means _____.

       A.support        B.resist           C.advertise            D.learn

4.What does the passage mainly tell us ?  .

       A.Marketing is affecting kids all the time.

       B.Most kids now don't have a happy childhood,

       C.Kids like buying licensed school supplies a lot.

       D.Licensed character produce are doing great harm to kids.

 

Christmas bird – watching is popular in the U.S.A. When the holiday season comes, some Americans are likely to watch and count birds in the sky with great interest every day. This activity began in the early part of the last century. It has a one-hundred-year history. At that time, there was a so-called “holiday hunting” custom. In order to celebrate the holiday, the hunters went out to kill birds and beasts. By 1900, there were 27 bird lovers who decided to count birds instead of killing birds. Since then, Christmas bird-watching was held every year. It has been continued to the present.

There were 42000 people who took part in the bird-watching last Christmas, from December 16 the year before to January 3 next year. They were in the United States and Canada, central America, south America and the Caribbean, watching and counting birds in the sky. The whole viewing area was divided into 1600 points. Each birdwatcher was responsible for 25 meters, and was required to write down the types and quantities of birds within 24 hours.

A birdwatcher described what he had watched vividly in his diary—“ When I looked up, I saw a beautiful ‘landscape’ in the sky: Red-crowned cranes(丹顶鹤) were driving up in cunning wedges that split the air. They were so neatly arranged, coordinating their movements. I was excited and breathtaking. Interestingly, the “human” shape(人字行) always maintains 110° ” .

“Why do red-crowned cranes choose to use ‘human’ shape when flying in formation?” He continued, “In my opinion, there are four reasons: first, the ‘human’ shape can make red-crowned cranes use increasing air which is produced by each other’s wings when they are swinging in the sky. It can increase the glide time and save physical ability. Second, the ‘human’ shape will enhance communication among the birds. The orders and the relevant information issued by the lead bird can be conveyed to each member in this migratory group unimpeded, accurately, rapidly and conveniently. Third, such a formation will help to find the birds left behind because of feeling run down as fast as possible, so that the young, the weak, the sick birds can get everyone’s help and encouragement. Finally, the ‘human’ shape shows not only beauty but also unity. It can give enemies a deterrent.They will be terrified and did not dare to attack the birds.The migration security of the birds will be ensured.”  

Environmental experts admired and evaluated Christmas bird-watching highly. They pointed out that it made perfect sense. On the one hand it could enhance the human awareness of environmental protection. On the other hand it could provide first-hand information on birds.

49.When did Christmas bird – watching begin?

         A.Sometime during Christmas holiday.         B.At the beginning of 20th century.

         C.In the early 19 th century.          D.Since there was Christmas Day

50.What do bird – watchers do when they are bird – watching?

         A.They kill birds and beasts.          B.They watch birds and beasts.

         C.They watch and count birds.     D.They look at the sky and write diaries.

51.The following are all reasons for red – crowned cranes flying in “human” shape except      .

         A.they can help each other and ensure their safety

         B.they can communicate with each other in order to reduce tiredness.

         C.they can make use of the air produced by each other’s wings.

         D.they can look stronger in case they come across enemies

52.This passage consists of five paragraphs. Please arrange the five main ideas of the paragraphs in order of their appearance in the passage.

    a. How the bird – watchers divided their watching task and what was done.

         b. How Christmas bird – watching came into being.

         c. Christmas bird – watching is of great importance environmentally and scientifically.

         d. A Christmas bird – watcher watched and was amazed by red – crowned cranes.

         e. Red – crowned cranes fly in “human” formation for quite good reasons.

         A.a – b – c – d – e         B.b – c – e – d – a         C.b- a – d – e – c D.b – d – e – a – c

 

Talking on a mobile phone is expensive, so a lot of people send text messages. Text messages are much cheaper than talking on a mobile phone, and you can make it cheaper by making the words shorter. You can do this by taking out “unimportant” letters in the words and using numbers instead of words (2 =" to," 3 =" free," 4 =" for," 8 =" ate," so h8 =" hate," etc.). You can also keep away from using punctuation (标点). Here is an example: Do U wnt 2 g 2 th cnma tnite (Do you want to go to the cinema tonight?)

What do you think these text messages mean?

Whr hv U bn? Iv bn wtng hrs fr a cll.

Im hm nw, why nt gv me a cll.

I gt a txt mssge frm my frnd. Shes hvng a prty on Strdy.

Mobile phone users have developed a group of symbols (符号) to show how they feel. They are called emoticons, and there are some examples below. To read an emoticon, you have to look at it sideways. For example, if you say something in a text message that is a joke, you can follow it with a smiling face. Like this: Why didt u call me? I’m so sad.   (

Here are some others. Can you think of text messages where you could use them?

) laughing     ( sad    < really sad

Ⅴ shouting    |·| asleep   :0 shocked

8·| surprised    \·o bored

1.Why are text messages popular?

A.Because they are expensive.

B.Because they are cheap.

C.Because they are hard to write.

D.Because they are not important.

2.The first paragraph tells us that we can make the text messages shorter in             ways.

A.one

B.two

C.three

D.four

3. What does this text message “Do U wnt 2 cm?” mean? It means “                   ?”.

A.Do you want to come

B.Do you wear two caps

C.Do you want two cakes

D.Do you go home early

4.Why do people use emoticons?

A.Because they can show how users feel.

B.Because the symbols are beautiful.

C.Because text messages are short.

D.Because the users can’t make the words shorter.

 

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