【题目】 Store Scent(香味)

What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. but while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is proving be an increasingly powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intention to purchase increased by 80 percent.

When it comes to the best shopping streets in pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sale. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent.

1 According to the passage, what is an increasingly powerful tool in the success of some brand stores?

A. Friendly assistants

B. Unique scents

C. Soft background music

D. Attractive window display

2 E-shops are mentioned in the passage to_____

A. show the advantage of bricks-and-mortar stores

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. introduce the rise e-commerce

3The underlined word destination in Paragraph 5 means______

A. a platform that exhibits goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

4 The main purpose of the passage is to _____

A. compare and evaluate

B. examine and assess

C. argue and discuss

D. inform and explain

【题目】Rome wasnt built in a day, and the Internet didnt come out of a golden egg. Many of todays creations were not born of people who had creative ideas, but who did not stop at simply having an idea. They took one brick of capital (资本), another brick of knowledge, perhaps a brick or two of family and friends, and built their empires (帝国) brick by brick.

If you want to build an online empire, you cannot settle for simply having a website full of articles, or a website full of pictures—there are already thousands of sites like that, so you need to come up with something new and creative.

So if you are starting to build something up, ask yourself: what do you really want to do, and what are you really good at? Believe it or not, you can make money at something that you are an expert in, and you need to know what that is.

Remember, having an online empire does not mean that you have to do it alone. You can take your friends along with you. Having a friend advertise your services online is a good way to attract more visitors to your empire.

Building an online empire, you will have to be prepared to not only come up with creative ideas, but to carry your ideas through. Talk to people who have already succeeded in building their own empires. Talk to people who are struggling. Join a mailing list that will help you get through your struggle to achieve your goal.

As you move forward, you will find that you can help other people, and you will have a good many stories to tell—not to mention a lot of money in the bank.

If you learn the real secrets of creating a long term stable (稳定的) online business then you will have enough money to retire on.

【1】The proverb “Rome wasnt built in a day” applies to a situation where ________.

A. expert knowledge is badly needed

B. you are short of money at the beginning

C. online wealth has to be gained bit by bit

D. family and friends will be against your idea

2Why are “your friends” mentioned in the 4th paragraph

A. They can buy what you are selling.

B. They can help make your website popular.

C. Your friends know more about the Web.

D. You have a good relationship with your friends.

3What is the purpose of joining a mailing list?

A. To get a lot of help.

B. To write many emails.

C. To make more email friends.

D. To talk people into buying your product.

4Which of the following would be the best title for this passage?

A. Never get addicted to the Internet

B. Building an online empire of your own

C. How to get help from an online empire

D. How to offer help through an online empire

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